Daily CSR
Daily CSR

Daily CSR
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Enhancing Customer Experience: Bath & Body Works Welcomes Maurice Cooper as Chief Customer Officer


Introducing Maurice Cooper: Elevating Bath & Body Works' Customer Experience
Bath & Body Works, the renowned brand that brings you exceptional personal care products, has exciting news to share! We are thrilled to announce the appointment of Maurice Cooper as our esteemed Chief Customer Officer, effective May 22, 2023. With this strategic move, we aim to reinforce and amplify our brand's allure, while cultivating and nurturing a devoted customer base through an extraordinary, tailored, and seamless end-to-end experience.
Cooper brings an illustrious background as an award-winning marketer and a visionary brand-building executive. His remarkable achievements in driving growth for Fortune 500 companies have set him apart. Joining us from Target Corporation, where he held the position of Senior Vice President, Marketing – Guest and Brand Experience, Cooper spearheaded omnichannel traffic initiatives, crafting and implementing compelling brand, category, and promotional strategies. His expertise has consistently elevated brand awareness and fueled substantial sales growth.
Cooper's illustrious career also includes serving as Executive Vice President, Chief Growth & Experience Officer, and Senior Vice President, Chief Marketing Officer at Wingstop Restaurants, Inc. During his tenure, he played an instrumental role in bolstering brand recognition, equity scores, and achieving remarkable transaction and same-store sales growth.
With Maurice Cooper at the helm as our Chief Customer Officer, Bath & Body Works is poised to deliver an unparalleled level of satisfaction and delight to our cherished customers. Prepare for a personalized, connected, and irresistible customer experience that will leave you feeling pampered and indulged.
At Bath & Body Works, we are committed to continuously raising the bar, and Cooper's appointment marks another milestone on our journey towards excellence. Stay tuned for the exciting developments that lie ahead as we redefine the standards of customer satisfaction and solidify our position as the ultimate destination for all your personal care needs.
“With the new chief customer officer role and Maurice’s hiring, we are doubling down on our commitment to delighting customers and optimizing their experiences,” said Gina Boswell, Bath & Body Works’ CEO.
She went on to add, “Maurice is an accomplished executive who not only brings expertise in bold and inspiring brand storytelling but also a steadfast dedication to finding innovative ways to enhance connections with customers. We are excited to have Maurice join our team as we focus on meeting the needs of our customers and capturing the diverse set of opportunities in front of us to deliver long-term growth.”
“Bath & Body Works’ passionate and loyal customer base was a key reason for my desire to join the company,” said Cooper. “I am thrilled to help elevate the customer experience across channels and drive even deeper relationships. I look forward to hitting the ground running and working closely with Gina and the rest of the leadership team to maximize impact with customers and ultimately, accelerate growth.”