Crunch Fitness has announced plans to launch a new fitness center, Crunch Jurupa Valley, in Jurupa Valley, California. Scheduled to open this fall, the $5 million facility will span 40,000 square feet and be operated by franchise partner Fitness Ventures LLC. Located at 8052 Limonite Avenue, the club will provide residents of the fast-growing Inland Empire area with a modern fitness destination.
The new location will showcase Crunch's latest 3.0 club design, blending contemporary style with improved functionality to create an enhanced workout environment. Designed around the brand's philosophy of making fitness engaging and enjoyable, the club will offer a wide range of amenities, including:
Larger strength-training and functional fitness zones Premium cardio and resistance-training equipment Power half-hour circuit workouts Personal training services Olympic weightlifting platforms Dedicated group fitness studio featuring Crunch's signature classes Hot yoga studio Indoor cycling classes HIITZone functional training area with turf flooring High-intensity interval training programs TRX suspension training Relax & Recover amenities, including HydroMassage beds Tanning services Kids Crunch childcare Fully equipped locker rooms with showers and sauna facilities The new location will showcase Crunch's latest 3.0 club design, blending contemporary style with improved functionality to create an enhanced workout environment. Designed around the brand's philosophy of making fitness engaging and enjoyable, the club will offer a wide range of amenities, including:
Upon opening, Crunch Jurupa Valley is expected to become the tenth Fitness Ventures-operated Crunch club in California, assuming the planned launch of Crunch Hemet occurs beforehand. Fitness Ventures ranks among the largest Crunch Fitness franchise operators in the United States, currently managing 115 clubs across 30 states and targeting more than 130 locations by the end of the year.
"We're thrilled to introduce an even larger and more dynamic Crunch experience to Jurupa Valley," said Brian Hibbard, CEO of Fitness Ventures LLC.
"Whether you're stepping into a gym for the first time or you're an experienced athlete, Crunch offers something for everyone. Combined with our energetic atmosphere and memberships starting at just $9.99 per month, we provide accessible options for a wide range of fitness goals and budgets."
Individuals interested in joining can visit CrunchJurupaValley.com to learn more about membership options and secure introductory pricing. The first 500 founding members who lock in their rates will receive special incentives, including $1 enrollment, one complimentary month of membership, a free T-shirt, discounted personal and small-group training, and additional benefits.
The company is also recruiting team members from the local community and seeks candidates passionate about fitness, wellness, recovery, and customer service. Crunch aims to be recognized not only as a leading fitness destination but also as an exceptional workplace.
Crunch Fitness continues to earn industry recognition for its growth and franchise success. The brand recently ranked second in the fitness category and twentieth overall in Entrepreneur's Franchise 500, improving significantly from the previous year's ranking. After appearing on the list for 13 straight years, Crunch was inducted into the publication's 2026 Hall of Fame and Consecutive Ranking Club. The company was also featured on the Inc. 5000 list of America's fastest-growing private businesses and continues to expand its footprint nationwide through innovative fitness offerings.
"We're thrilled to introduce an even larger and more dynamic Crunch experience to Jurupa Valley," said Brian Hibbard, CEO of Fitness Ventures LLC.
"Whether you're stepping into a gym for the first time or you're an experienced athlete, Crunch offers something for everyone. Combined with our energetic atmosphere and memberships starting at just $9.99 per month, we provide accessible options for a wide range of fitness goals and budgets."
Individuals interested in joining can visit CrunchJurupaValley.com to learn more about membership options and secure introductory pricing. The first 500 founding members who lock in their rates will receive special incentives, including $1 enrollment, one complimentary month of membership, a free T-shirt, discounted personal and small-group training, and additional benefits.
The company is also recruiting team members from the local community and seeks candidates passionate about fitness, wellness, recovery, and customer service. Crunch aims to be recognized not only as a leading fitness destination but also as an exceptional workplace.
Crunch Fitness continues to earn industry recognition for its growth and franchise success. The brand recently ranked second in the fitness category and twentieth overall in Entrepreneur's Franchise 500, improving significantly from the previous year's ranking. After appearing on the list for 13 straight years, Crunch was inducted into the publication's 2026 Hall of Fame and Consecutive Ranking Club. The company was also featured on the Inc. 5000 list of America's fastest-growing private businesses and continues to expand its footprint nationwide through innovative fitness offerings.