Daily CSR
Daily CSR

Daily CSR
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Cone Celebrates Its Sixth-Consecutive Mention In ‘PR News CSR A-List’


It is time for double celebration at Cone as it bags two prestigious awards besides appearing in the “PR News CSR A-List”.

Dailycsr.com – 28 March 2018 – Cone is a “public relations and marketing agency” unit of Porter Novelli which specialises in “Purpose and CSR”, whereby the said unit revealed in an announcement that its name has features “once again” in the “PR News CSR A-List”.
The above mentioned list gives recognition to country’s top ten “CSR agencies”, wherein the Cone agency also received the “CSR Professional of the Year” as well as “Media Relations – CSR” awards. The CSR awards event of PR News is in celebration of the “very best communicators, agencies and organizations” that work bring about “positive changes in the world”.
It is the sixth time at a stretch that the agency’s name appeared in the “PR News CSR A-List”. Furthermore, the executive vice-president of “Purpose & CSR” at Cone, Alison DaSilva was honoured with the “top recognition” of “CSR Professional of the Year”.
Her commitment towards providing the clients with the “very best insights” and organising campaigns that were breakthrough in delivering “a business, brand and societal return”, remains “unwavering”. It is this spirit and work of her at Come for two decades that received recognition. During this period her began “CSR initiatives” and “advised clients” which included companies like “UPS, Visa, Goodyear, NARS, Walgreens, Neiman Marcus and the American Heart Association” to mention some.
Furthermore, Cone added that:
“Cone also won the Media Relations – CSR category for its work helping launch Eastern Bank’s Join Us For Good campaign. The new brand campaign, based on data-driven insights, was created to boost the Bank’s overall social responsibility profile and bring the company’s values to life. The Cone team then executed a multi-faceted strategy to drive mass awareness for the movement through media relations, social media, event marketing, consumer engagement and paid media tools”.
Last month the Porter Novelli announced that it launched its “global Purpose Practice” whereby bringing together its social marketing’s heritage and the “unparalleled legacy in CSR” of Cone. Stemming from an eighty years’ collective experience the Purpose Practice features over hundred experts who are “dedicated” to “subject matter”. These experts are working with over “140 clients”, among them are “New Balance, Timberland, CVS Health, National Institutes of Health and Centers for Disease Control and Prevention (CDC)”.
In the words of the C.E.O of Porter Novelli, Brad MacAfee:
“We are so proud to have Cone as part of Porter Novelli’s Global Purpose Practice and this award only highlights the category-defining work the agency produces. Cone’s breadth and depth of expertise in CSR is unparalleled in the industry and together we are poised to create some the world’s most impactful campaigns that make a meaningful difference on business and society”.