Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Coca-Cola promotes an active and healthy lifestyle Challenge for residents of South Carolina


So as to fight obesity and promote a healthy lifestyle, Coca-Cola, Upstate Parent Magazine and CVS/Pharmacy have come together and have put up a fitness challenge for the residents of South Carolina.

For the second year in a row, Coca-Cola has partnered with CVS and Upstate Parent Magazine, in an effort to promote an active and healthy lifestyle. Together, they have created an 8 week program wherein residents of South Carolina are challenged to go to the outdoors and get active. In order to implement this fitness program Coca-Cola, has invested more than $125,000.

The program provides prizes for its participants who need to sign up so as to be eligible to win them. Based on their participation, resident families of South Carolina, can earn points to win prizes during the 8-week long period, between 5th May-29th of June. Enthusiastic participants can get free information, tips, expert advice and blogs from the Upstate Parent.

Emily Scurry, Upstate Parent’s Marketing Brand Manager, said “Upstate Parent knows that a critical component to happy, healthy kids is daily exercise and proper nutrition. And that’s why we’re so excited to participate again in the Fit Family Challenge because it brings this important message to families throughout South Carolina in a fun and engaging way.”

Alison Patient, Coca-Cola’s Senior Director of Corporate Affairs, chipped in saying, “The Fit Family Challenge is just one more example from The Coca-Cola Company that shows our commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise. In 2014, more than 10,000 South Carolinians participated in the Fit Family Challenge logging more than 2.6 million minutes of activity. In 2015 we’re challenging South Carolina residents of all ages to increase their commitment to a healthy active lifestyle by exercising more than 3 million minutes.”

David Purdy from CVS/Pharmacy also supported the same point of view stating that, “CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest.”  

“A healthy lifestyle starts with proper nutrition and daily exercise,” said Rozalynn Goodwin, vice president for community engagement for the South Carolina Hospital Association. She went on to add, “The South Carolina Hospital Association applauds and supports the Fit Family Challenge brought to you by Upstate Parent and Coca-Cola as this program helps to raise awareness of this critical issue.”