Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Coca-Cola Recycle & Win Spreads Awareness Towards Recycling Through Innovative Methods


The recycling programme of “Coca-Cola Recycle & Win” will be rewarding the residents of Louisville for proper recycling practices.

Dailycsr.com – 07 October 2015 – The “unique public private partnership” between the residents of Louisville and “Coca-Cola Recycle & Win” demonstrate that one can make a positive difference to the environment through fun activities. The said partnership has been initiated to raise the “local recycling rates”.
The programme is scheduled to kick start from the 16th of October 2015 onwards. Moreover, the endeavour of “Coca-Cola Recycle & Win” brings down “tax dollars” besides protecting the environment. The programme will be rewarding the residents “with a $50 Kroger gift card” if they follow the right procedure for recycling. The Mayor of Louisville, Greg Fischer:
“Our Sustain Louisville plan includes a goal of diverting 90 percent of recyclable material away from our landfill by the year 2042. We believe the Coca-Cola Recycle & Win program will help us make progress toward that goal.”
While, the assistant director of Metro Public Works’ “Solid Waste Management”, Keith Hackett:
“Any increase in recycling rates saves tax dollars in the long run by extending the life of landfills. We know that other communities have achieved increased recycling with the Coca-Cola Recycle & Win program.”
The “Coca-Cola Recycle & Win program” has been designed trough the joint venture of the “Coca-Cola Company and Coca-Cola Bottling Company Consolidated”. They all together put in an investment of “over $150,000” behind “Coca-Cola Recycle & Win”, whereby the latter provides an educational packet of “direct mail” which will be sent to every family of Louisville in the “week of October 16th”.
The “educational packet” will include “an official “Give It Back” sticker” besides other images and guidelines that instruct as to “which materials SHOULD go in your recycling container”. The “Give It Back” sticker should be placed on one of the recycling containers if a resident wishes to be eligible for winning “a $50 Kroger gift card”. In addition to that, various “packets and stickers” will be made available at “Kroger stores throughout Louisville”. The senior vice president of “Coca-Cola Bottling Company Consolidated”, Lauren Steele informs:
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program to Louisville. The Coca-Cola Company believes it is essential to educate everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!”
It will be a six months long programme, wherein official “Recycle Patrol” will do the round fo the city to monitor which resident is “recycling properly” so as to select the candidates for awarding the “270 Kroger $50 gift cards”. Kroger’s vice president, Penny Goddin mentioned:
“At Kroger, we believe it is both our privilege and obligation to engage in our communities, protect the environment and have a positive economic impact. Over the years we’ve implemented numerous programs in all phases of our operations designed to improve efficiencies and otherwise lessen our impact on the environment. Recycle & Win is a great program because it offers an incentive for community members to develop positive recycling habits while bringing additional attention to the importance of recycling."