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Daily CSR

Daily CSR
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Coca Cola Consolidated To Hold A Public Celebration While Commemorating Restored Historic Murals


The Coca Cola’s consolidated partners came forward to restore the historic wall mural advertisements, whereby a launching event will take place on the 22nd of October 2015. All are cordially invited.

Dailycsr.com – 16 October 2015 – The Company of Coca-Cola had launched its brand through wall murals that depicted “refreshing and invigorating soft drink” about hundred and twenty five years ago. These murals were painted across numerous “towns and communities” in the country, while the majority of them were located in the regions of rural South region. Unfortunately, these “iconic advertising murals” in thousands were nothing more than faded remnant of its past glories.
On Thursday, the 22nd October 2015, the alliance of “Knox Heritage and the East Tennessee Preservation”, a part of “Coca- Cola Bottling Co. Consolidated” will be hosting a community function to mark the occasion of renovated “Coca-Cola sign on the historic Patrick Sullivan’s Saloon in the Old City”. The function is scheduled to take place at 17:45. The signboard containing restoration index is “located at 100 North Central Avenue in Knoxville”. The function is open to all and has no entry charge. Moreover, it will provide “complimentary catering from Holly’s Catering” along with “ice-cold Coca-Cola products” to enjoy with the Pea Pickin’ Hearts’ music. Coca-Cola Bottling Co’s senior director of Corporate Affairs, Lauren Steele said:
“We are so proud to be the local Coca-Cola bottler in Knoxville, and we are thrilled to be able to restore the historic Coca-Cola ‘ghost sign’ on North Central Avenue. These iconic wall murals are a part of Coca-Cola’s history, part of Knoxville’s history and a special part of Americana.”
While, the Knox Heritage and East Tennessee Preservation Alliance’s preservation field services’ director, Todd Morgan commented:
"We appreciate the work Coca-Cola Consolidated is doing to bring these iconic ghost signs found throughout our historic districts back to life. Celebrating this effort in an opening reception for the 2015 East Tennessee Preservation Conference is going to be both fun and informative."
While, the building owner, Jenny Boyd stated:
"Randy and I were so thrilled when we were approached by Coca-Cola Bottling Company Consolidated regarding the restoration of the sign on Patrick Sullivan’s. We knew that they would do the best job in restoring this sign, which is so important for this iconic building.”
Over a period of past three years, the Coca-Cola Consolidated has been identifying faded murals and restoring the same. At present, “more than two dozen” of ghost remnants have been restored. The restoration artist, Jack Fralin, involved in the restoration project regards the “iconic refurbishments as a great opportunity”, whereby he said:
“I am always honored to be a part of these restorations. I am glad to help out the community in any way that I can.”
The residents living in this locality of are welcomed in the “historic mural commemoration” while one can enjoy a dinner along with “refreshing Coca-Cola products, and music from the Pea Pickin’ Hearts”.
BusinessWire writes about Coca-Cola Bottling Co. Consolidated:
“Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation's largest independent Coca-Cola bottler. The Company operates primarily in the Southeast, with corporate offices located in Charlotte, North Carolina. CCBCC stock is traded on the NASDAQ exchange under the symbol COKE”.