Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Champion Australia partners with HoMie to help young homeless youth


The purpose-driven collection has upcycled over 1,800 pounds of waste while also benefiting the communities in which we live and work.

Champion Australia and HoMie are pleased to announce the launch of Reborn, in collaboration with Future from Waste Lab. The new capsule collection includes 50 one-of-a-kind pieces, such as hoodies and tees made from recycled Champion garments.

100% of the proceeds from the collection, which reduces textile waste, support HoMie's mission of assisting youth experiencing homelessness or other hardships.

Pathway Alliance is an eight-month paid retail internship program for young homeless people that provides essential employment skills training at the HoMie Store or a HoMie Pathway Alliance-trained business such as Champion.

“The new Reborn collection is a great example of how innovation and positive impact can be driven through collaboration,” said Sheleen Jegasothy, Champion's marketing manager.

“We’re extremely proud of this project, and it has been incredible to see our partnership with HoMie grow over the years. In 2022 alone, we have been honored to provide over 800 hours of paid employment to Pathway Alliance interns.”

To date, Reborn has upcycled over 1,800 pounds of waste materials into 2,190 one-of-a-kind garments.

“HoMie and Reborn started out because we really wanted to make change in a meaningful way,” said Marcus Cook, HoMie co-founder. “But since partnering with Champion, it really has elevated both brands, and we’ve been able to scale our impact. This collaboration is the perfect example of innovation leading to real, meaningful change.”

The garments will also include ground-breaking near field communication (NFC) tags that will allow customers to watch a mini-documentary about the collection's positive social and environmental impacts. "The tags enable us to clearly communicate our mission with an additional layer of storytelling, providing a unique experience only the wearer can access," Marcus adds.

HanesBrands and its iconic brands, including Champion, Hanes, Bonds, Bali, and Maidenform, are dedicated to achieving a zero-waste circular economy through product innovation, recycling, and remanufacturing.