The Circular Electronics Partnership (CEP) has unveiled the Circular Electronics Design Guide Addendum 2025: Navigating the Corporate-to-Product Divide in Circular Design Performance. Created in partnership with Accenture, this new resource expands upon last year’s Circular Electronics Design Guide (CEDG), offering a clear, actionable framework to help companies turn their circular economy strategies into tangible, product-level outcomes.
The 2024 CEDG established a comprehensive foundation for circular innovation through its “Enable, Frame, Plan, and Implement” phases. The 2025 Addendum advances this work by addressing one of the sector’s enduring challenges — bridging the gap between overarching corporate ambitions and practical implementation in product design.
“Many organizations struggle to turn strategy into day-to-day action,” noted Teun van Wetten, Industrial Design Director at Accenture. “This addendum provides that missing link — a unified Circular Performance Framework connecting executive vision with engineering execution.”
While the original guide charted the full pathway for circular innovation, the new Addendum sharpens its focus on two essential areas: FRAME and ENABLE. It illustrates how vision, data infrastructure, and AI-driven systems can align to generate measurable progress in circularity.
A key feature of the Addendum is the introduction of the Circular Performance Framework, designed to integrate corporate, operational, and design-level processes. It highlights how organizations can use lifecycle data, digital twins, and agentic AI to model, verify, and scale sustainable design practices — bridging communication gaps between sustainability strategists, engineers, and operational teams.
By linking CEIC’s corporate-level indicators with EN 4555X product standards, the Addendum establishes a new, data-based approach to assessing circularity. Real-world case studies from CEP members and partners showcase how companies are harmonizing financial, material, and mission-driven goals in their circular design journeys.
“This initiative strengthens the vital connections that make the circular economy function,” said Dan Reid, Head of Secretariat for the Circular Electronics Partnership. “If the original Design Guide laid the blueprint, this Addendum provides the circuitry — the systems, data, and feedback loops that bring circular performance to life.”
The 2024 CEDG established a comprehensive foundation for circular innovation through its “Enable, Frame, Plan, and Implement” phases. The 2025 Addendum advances this work by addressing one of the sector’s enduring challenges — bridging the gap between overarching corporate ambitions and practical implementation in product design.
“Many organizations struggle to turn strategy into day-to-day action,” noted Teun van Wetten, Industrial Design Director at Accenture. “This addendum provides that missing link — a unified Circular Performance Framework connecting executive vision with engineering execution.”
While the original guide charted the full pathway for circular innovation, the new Addendum sharpens its focus on two essential areas: FRAME and ENABLE. It illustrates how vision, data infrastructure, and AI-driven systems can align to generate measurable progress in circularity.
A key feature of the Addendum is the introduction of the Circular Performance Framework, designed to integrate corporate, operational, and design-level processes. It highlights how organizations can use lifecycle data, digital twins, and agentic AI to model, verify, and scale sustainable design practices — bridging communication gaps between sustainability strategists, engineers, and operational teams.
By linking CEIC’s corporate-level indicators with EN 4555X product standards, the Addendum establishes a new, data-based approach to assessing circularity. Real-world case studies from CEP members and partners showcase how companies are harmonizing financial, material, and mission-driven goals in their circular design journeys.
“This initiative strengthens the vital connections that make the circular economy function,” said Dan Reid, Head of Secretariat for the Circular Electronics Partnership. “If the original Design Guide laid the blueprint, this Addendum provides the circuitry — the systems, data, and feedback loops that bring circular performance to life.”