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Daily CSR
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Brands Target Specific Climate Solution In Formal Coalition


The world of corporates recognises teamwork to be the way to provide “faster solutions” to the problem wherein even competitors come onboard with the same goal in mind. So what’s new this time?

Dailycsr.com – 07 January 2022 – During the summer of 2021, the world witnessed “record-breaking heat”, raging forest fires across Canada and California and devastating floods in China and Germany whereby renewing the urgency of becoming aware towards climate action as these “increasingly extreme events” keep knocking at our door.
The world of corporates recognises teamwork to be the way to provide “faster solutions” to the problem wherein even competitors come onboard with the same goal in mind. Porter Novelli has explored three such ways that brands can take to evolve efforts in collaboration to plan a through strategy to counter climate change.
Here are three such areas listed by Porter Novelli which can be of help:
The first one looks into the retail area whereby “Race to Zero Breakthroughs: Retail Campaign” has been created by the global brands such as “H&M Group, IKEA, Kingfisher, and Walmart” with the goal of driving an industry wide “overall climate action” hoping to be inspiring example for others. Retailers choosing to be part of the said drive makes a commitment of reducing 50% of its greenhouse gas emissions by 2030 while aiming for “net-zero carbon emissions by 2050”. Furthermore, Porter Novelli added:
“To certify their objectives, this group of companies has also partnered with the COP26 High Level Climate Action Champions and is backed by the World Business Council for Sustainable Development (WBCSD)”.
The second area takes the corporates through preservation efforts of forests. Likewise, various major brands like LVMH, and UGG among other 28 brands have collaborated with Canopy, a non-profit, to work towards global forest preservation. There are two “brand initiatives” under the NGO, namely Pack4Good and CanopyStyle, the former provides packaging solutions while the latter is a fabric and fashion solution provider. These two help companies to opt for “forest-friendly product” for “the mainstream consumer market”. As a part of the said coalition, brands set out their objectives like elimination of resource material from endangered trees, protection of present forests with close collaboration with supply chains besides “championing next-generation solutions”.
The third one is through investments as another collaboration of “Business Alliance for Scaling Climate Solutions (BASCS)” sought to increase the private sector investment influence on climate solutions, while “Amazon, Disney, Google, Microsoft, Netflix, Salesforce, Unilever and Workday” are among founding companies of the coalition. Upon realising that these companies shared sustainable ideas “informally”, they decided to come together in a formal manner to create bigger impact towards finding “climate solution investments” while opening doors to other like-minded organisations irrespective of their size. The partners’ list of the coalition includes names like “BSR, Environmental Defense Fund, United Nations Environment Programme, and World Wildlife Fund”.
While brands coming together to address climate change issues isn’t something new but given the urgency and growing awareness regarding the matter, companies are pushed to be creative and address “specific solutions to do the most amount of good”, adds Porter Novelli, as these endeavours become “necessary” to check the rise of global temperature to below 1.5˚C.