BioMatrix Infusion Pharmacy has announced that it will rebrand as LUX Infusion, effective April 1. The change introduces a refreshed visual identity along with updated mission and vision statements, representing a key step in the company’s ongoing development.
Bringing Teams Together Under a Unified Vision
The move to LUX Infusion builds on the strong foundation established by the BioMatrix brand rather than replacing it. The new name reflects the organization’s evolution into a comprehensive infusion services platform. It continues to deliver both in-home infusion care and services through ambulatory infusion centers, while maintaining partnerships with healthcare providers and business collaborators across the country.
“This rebrand represents a meaningful point in our journey,” said CEO Ted Kramm. “As LUX Infusion, we are aligning our teams under a single, cohesive identity and reinforcing our culture. Our focus remains clear—providing outstanding infusion care with empathy, reliability, and excellence at every interaction.”
A key part of LUX Infusion’s strategy is its adaptable care approach, designed to serve patients wherever they are most comfortable—whether at home or at one of its infusion centers. With operations spanning from Alaska to Massachusetts, the company emphasizes personalized treatment while ensuring close coordination with referring physicians and healthcare systems.
New Identity, Same Commitment to Care
Although the name is changing, the organization’s dedication to quality care remains unchanged. Patients and partners can continue to rely on the same experienced teams, clinical knowledge, responsiveness, and individualized attention that have long defined the company.
With a unified brand and clear strategic direction, LUX Infusion is positioned for continued national growth through expansion and targeted acquisitions. The company plans to keep investing in its workforce, technology, and clinical expertise to deliver high-quality, coordinated infusion care across all settings.
LUX Infusion operates as part of the Frazier Healthcare Partners portfolio. For more information, visit www.luxinfusion.com or connect with the company on Facebook, LinkedIn, and X.
Its family of brands includes BioMatrix Specialty Pharmacy, BioMatrix Specialty Infusion, Mylyfe, LLC, Upstate HomeCare, Infucare Ltd., IV Care, LLC, First Choice Wellness Centers LLC, and Total Infusion Care, LLC.
Bringing Teams Together Under a Unified Vision
The move to LUX Infusion builds on the strong foundation established by the BioMatrix brand rather than replacing it. The new name reflects the organization’s evolution into a comprehensive infusion services platform. It continues to deliver both in-home infusion care and services through ambulatory infusion centers, while maintaining partnerships with healthcare providers and business collaborators across the country.
“This rebrand represents a meaningful point in our journey,” said CEO Ted Kramm. “As LUX Infusion, we are aligning our teams under a single, cohesive identity and reinforcing our culture. Our focus remains clear—providing outstanding infusion care with empathy, reliability, and excellence at every interaction.”
A key part of LUX Infusion’s strategy is its adaptable care approach, designed to serve patients wherever they are most comfortable—whether at home or at one of its infusion centers. With operations spanning from Alaska to Massachusetts, the company emphasizes personalized treatment while ensuring close coordination with referring physicians and healthcare systems.
New Identity, Same Commitment to Care
Although the name is changing, the organization’s dedication to quality care remains unchanged. Patients and partners can continue to rely on the same experienced teams, clinical knowledge, responsiveness, and individualized attention that have long defined the company.
With a unified brand and clear strategic direction, LUX Infusion is positioned for continued national growth through expansion and targeted acquisitions. The company plans to keep investing in its workforce, technology, and clinical expertise to deliver high-quality, coordinated infusion care across all settings.
LUX Infusion operates as part of the Frazier Healthcare Partners portfolio. For more information, visit www.luxinfusion.com or connect with the company on Facebook, LinkedIn, and X.
Its family of brands includes BioMatrix Specialty Pharmacy, BioMatrix Specialty Infusion, Mylyfe, LLC, Upstate HomeCare, Infucare Ltd., IV Care, LLC, First Choice Wellness Centers LLC, and Total Infusion Care, LLC.