Biking New Ground 2025: CNH Promotes Sustainability and Cycling Across Europe


09/15/2025


With the launch of the fourth edition of Biking New Ground – Move Together, global leader in equipment, technology, and services, CNH reaffirms its dedication to sustainability and inclusivity, inspiring employees, partners, and stakeholders to adopt more mindful ways of getting around.

Rooted in CNH’s purpose of Breaking New Ground, the initiative highlights cycling not just as a form of transportation, but as a symbol of community, resilience, and environmental stewardship.

Since its inception in 2022, Biking New Ground has evolved into a nationwide movement, engaging over 2,000 participants across 19 CNH locations in Italy, Belgium, Austria, France, and the United Kingdom. Each year, during European Mobility Week (16–22 September), employees organize group rides, cycling challenges, and other activities that encourage sustainable commuting. By opting for bicycles, participants reduce their carbon footprint, enhance personal well-being, and foster a stronger sense of connection within CNH’s global community.

The 2025 edition is spearheaded by Ambassadors Alexander Lindner and Patsy Maegerman, both avid cyclists and environmental advocates.

Biking New Ground demonstrates that sustainability begins with everyday choices, ultimately building a collective journey toward a healthier, more inclusive future.