Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Barclays Is Making Zambia’s Women Financially Independent


In an attempt to reduce the pangs of poverty in Zambia, Barclays introduce training schemes.

Dailycsr.com – 18 March 2016 – Elesia happens to be one among the many other women that Barclays is “helping to empower”, as a result, she informs that:
“I’m putting more money in my pocket while saving people’s lives”.
Elesia is from Chadiza district which in the Eastern Province of Zambia and she works as one of the agents of “the new Live Well”. Elesia’s example only neatly sums up the attempts of Barclays in this “social enterprise” which has been launched in collaboration with “GSK and humanitarian and development organisation, CARE International”.
Pioneering the efforts of helping people by giving them access to “healthcare”, GSK and Barclays are indeed stimulating the “economic growth” of Africa. The partnership between GSK and Barclays strives to develop “different ways” of business in order to reach out to new market areas, whereby Live Well represents the flagship of the said initiative that is taking place in Zambia. Elesia also adds:
"In the past, I had money but was losing because I didn’t know how to invest".
Live Well gives training in healthcare and business to Elesia and other women in the region, following which the trainees purchase medicinal items that range from “diarrhoea treatment kits, pain killers” to “other household hygiene products such as toothpaste and solar lamps”, which in turn they sell in their local communities.
From the profit, Elesia is expanding her business while building a “nest egg” for “her father and adopted twins”. Likewise, the agents at Live Well supply “much-needed items and promoting health awareness in remote, hard-to-reach communities”, whereby Elesia says:
“They rely on me. Some people are starving, literally and I can help.”
Live Well is also self sustaining and in the long run, it has plans of creating “significant economic growth” in areas wherein two third of the population experience poverty, Elesia states:
“I see the agent network growing. People love our products. People love the work we are doing to help the communities and we don’t want to stop on the way to success.”
The community of Live Well eighty percent consists of women agents, who are given training on “newfound business and health promotion skills”. As a result, the women are “building financial resilience”, whereby empowering themselves to support their families and be independent. As for Elesia, even a single mom like her who lives in rural Zambia, could make “a real difference”:
“In the past, I had money but was losing because I didn’t know how to invest. Now I’m investing in constructive things, like my new house.”