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Daily CSR
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BET Celebrated ‘National Black Voter Day’ Under #ReclaimYourVote Campaign


BET aims to make “Black voters” across the country aware of the weight carried by each of their votes.

Dailycsr.com – 30 September 2020 – Election Day is less than fifty days away, whereby BET aims to make “Black voters” across the country aware of the weight carried by each of their votes. While, the “Chief Social Impact and Communications Officer” at BET, Jeanine Liburd said:
“With all the different days this voting season, from National Voter Registration Day to Vote Early Day and more, we wanted to directly speak to the Black voter and ensure that Black community is aware of their collective power and strength as a voting bloc. Creating a day dedicated to demystifying the process of voting and engaging the Black electorate ahead of the 2020 presidential election became the logical way to accomplish that.”
As a result, BET chose September 18 as the “National Black Voter Day” under its “national civic engagement campaign” titled #ReclaimYourVote. Describing the day, Kelby Clark wrote:
“The day included a rollout of easily digestible educational resources across social and digital, including a five-step plan that helps ensure voters’ ballots are counted on Election Day”.
Furthermore, Liburd added:
“There’s not a lot of space on linear where this conversation is being had and that’s where we shine. Then, to have a complement of it across our digital platforms, as well as support from our talent and our partners who are on the ground doing the work makes it a really powerful combination of efforts.”
Liburd also went on to inform:
“We intentionally did not put BET in the #ReclaimYourVote campaign name because we wanted other brands and other people to feel their ownership in a comprehensive, consistent message”.
“We have to be engaged on every level. This presidential election is certainly an important one, but just as important is your local elections that happen every year. When your child is or is not going to school because of COVID-19, that’s a local issue decided by people voted in during a local election. Convictions of police officers in fatal civilian shootings are also decided by local officials”, continued Liburd, “We’re all marching in this direction together. If everybody works their corner, if everybody works the lane that they’re given, that’s how change happens. But, when we’re all working in our corners with the same mission and the same tools, that makes us that much stronger.”