Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Aflac’s Interactive Robo-Duck To Act As Therapeutic Solutions To Kids Battling With Cancer


In difficult emotional times of chemotherapy, Aflac duck will be a friend to kids going through the same experience.

Dailycsr.com – 21 May 2018 – In a collaboration, Aflac along with Sproutel, a “robotics toy company” is set to design “My Special Aflac Duck”. The latter is a technology with the purpose of providing “emotional support” to kids who are fighting cancer.
These ducks will be interactive as they will “respond to touch”. Likewise, kids will be able to give them a bath, feed them and “even administer chemotherapy” to the robo-ducks. Talking to “Fox Business”, on “Mornings with Maria”, the chief executive officer of Sproutel, Aaron Horowitz said:
“Medical play can be really therapeutic. It gives them this feeling of control. They have this friend that’s going through this treatment right alongside me.”