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AEG Europe Named Top Inspiring Workplace in Europe for Culture & Inclusion



05/23/2025


AEG Europe has been recognized as one of Europe’s Top 25 Most Inspiring Workplaces. This honor, awarded by the Inspiring Workplaces Awards, highlights companies that truly prioritize their people. Unlike typical rankings that rely mostly on employee surveys, this award assesses organizations based on six fundamental areas: Culture & Purpose, Leadership, Wellbeing, Inclusion, Employee Voice, and Employee Experience. This approach provides a well-rounded perspective on how workplaces foster inspiration and engagement.

AEG Europe joins an esteemed group of past recipients such as DataArt, Mastercard, and Philip Morris International, underscoring the company’s strong dedication to cultivating a vibrant, inclusive, and purpose-driven work environment.

Kirstie Loveridge, EVP of People & Culture at AEG Europe, expressed pride in the recognition, emphasizing that it reflects the collective effort of the team and the positive culture they have built. She noted, “This award honors not only our achievements but also how we achieve them — by empowering employees, nurturing belonging, and continuously striving for excellence.”

Beyond the overall Top 25 accolade, AEG Europe also earned special commendations in three significant areas:
  • Inspiring Culture: For fostering a values-based, collaborative workplace shaped actively by its employees.
  • Inspiring Inclusion: For the influence of its five Employee Network Groups and commitment to driving meaningful systemic progress.
  • Inspiring Employee Voice: For its use of internal feedback mechanisms, like colleague surveys, to promote transparency and trust through responsive action.
Based in London, AEG Europe operates as a subsidiary of AEG, a global leader in sports and live entertainment. The company manages an impressive array of live entertainment and sports venues across Europe, including The O2 and Eventim Apollo in London, Barclays Arena in Hamburg, Uber Arena, Uber Platz, and Uber Eats Music Hall in Berlin, and Accor Arena in Paris. AEG Europe also hosts notable music festivals such as American Express presents BST Hyde Park in London and Rock en Seine in Paris. Its venues are home to premier sports events and prestigious franchises, including AEG’s Berlin Eisbären ice hockey team based at Uber Arena.

Click here to know more about AEG Europe.