New episodes of Corporate Conversations on Purpose have now been released

Phil Preston, CEO of The Business Purpose Project, and Lynne Filderman, Founder of Curation On Purpose, are pleased to announce the release of their latest four Corporate Conversations on Purpose episodes.

According to Phil Preston, co-host of Corporate Conversations on Purpose, “as the need for corporate purpose transformation grows, leaders are wondering what it means in practice for the way they approach their strategy, operations, and people.”

New episodes include:

• Glad Group’s Chris Errington and Nina Collinson – Making Purpose Real for Employees
• Chris Errington (COO) and Nina Collinson (National Sustainability Manager) share unique insights into the pressures on their business and how they are responding, particularly in the areas of employee and customer needs, in this episode.
• McKinsey Adviser Bruce Simpson – The Top 5 Purpose Mistakes Companies Make (and How to Avoid Them) Parts 1 & 2
• Bruce Simpson reveals the common mistakes that businesses make during the purpose transformation process and how to avoid them in this two-part series. He also shared an intriguing perspective on personal purpose with us.
• Peter ter Weeme, BCLC – Can Gambling and Entertainment Co-Exist?
• In this episode, Peter ter Weeme, Chief Purpose Officer of the British Columbia Lottery Corporation, deconstructs the philosophy and role of purpose in an industry that isn’t always viewed favorably. This is a fascinating discussion, and Peter isn’t afraid to ask the tough questions. His company is also committed to making its methodology available to the public.

Phil and Lynne released their summary insights pack from a series of conversations in September. The Insights Pack is a summary of the 15 episodes with 12 corporate professionals that looked at the purpose roadmap, purpose and leader leadership, and transformation. Here are a few examples:

• Purpose is a compass for navigating complexity and must connect to strategic opportunity • CEOs must make a genuine commitment, this is not a compliance activity • Stakeholders increasingly expect alignment between business and society, and they are demanding greater transparency
• Embedding purpose in operations and KPIs is hard work that pays off

“Our conversations are with leaders not often in the spotlight who have a keen understanding what it takes embed purpose into organizations while meeting changing stakeholder expectations.” noted Lynne Filderman.

Previous episodes featured: Bobbi Silten (Shared Value Initiative), Jennie MacLaughlin (Purpose Led Transformation), Rachel Hutchisson (Blackbaud), Megan Fielding (Nuveen), David Harrington (Strategist, ex-IAG), Brad Gurrie (SocialSuite), Whitney Dailey (Allison+Partners), Christine Holman(Non-Executive Director), Tim King (Melior Investment Management), Rik Haslam (Brandpie), Sarah Downie (Shared Value Project) and Ben Smithee (The Smithee Group).

We are grateful for the support of our partners at 3BL Media and AmpSlide. 3BL Media, a triple bottom line company, features the purpose-driven content of leading companies and organisations as a news and information distribution platform.

Ampslide is a cutting-edge platform that engages audiences anywhere and at any time—an all-in-one event and content hosting platform that maximizes ROI for sales and marketing teams.