3BL Names Charlie Wilkie as New CEO, Paving the Way for Sustainability and Impact Communications Growth
In a significant development that underscores its expanding vision and growth, 3BL, a leader in sustainability and impact communications, has officially named Charlie Wilkie as its new Chief Executive Officer. This transition sees Dave Armon assuming the role of Executive Vice Chairman, effective immediately.
Charlie Wilkie, who initially joined 3BL as Chief Business Officer in 2022, brings with him a 15-year international career in media, impact marketing, and communications. His leadership has played a crucial role in achieving key milestones for 3BL, such as the introduction of a new brand strategy and innovative product offerings. Wilkie has also revitalized the TriplePundit editorial platform and successfully expanded the 3BL community. His expertise and forward-thinking approach have proven instrumental in guiding the company through transformative phases.
Greg Schneider, co-founder and chairman of 3BL, expressed confidence in Wilkie's ability to lead the company into the future, stating, "With Charlie at the helm, we're well-positioned to continue guiding top organizations in managing their brand and reputation, seizing immense opportunities ahead. His vision and track record perfectly align with our ambition to elevate our platform and services."
During Wilkie's tenure as Chief Business Officer, 3BL has transformed from a content distribution and analytics platform into a prominent sustainability and impact communications partner. The company's digital media arm, TriplePundit, has recently shifted its editorial strategy towards solutions journalism, emphasizing innovative and evidence-based approaches to pressing environmental and social challenges.
Prior to joining 3BL, Wilkie held key positions, including Chief Revenue Officer at The Huffington Post, CEO of Upworthy and Good Worldwide, and Senior Vice President at The Guardian. Dave Armon, the outgoing CEO, expressed confidence in Wilkie's ability to lead 3BL into a new and exciting era, affirming his full support. Armon, a cornerstone of 3BL's success since 2014, will continue in his role as Executive Vice Chairman, providing support to Wilkie, working with clients, and offering leadership at 3BL and industry events.
Charlie Wilkie, who initially joined 3BL as Chief Business Officer in 2022, brings with him a 15-year international career in media, impact marketing, and communications. His leadership has played a crucial role in achieving key milestones for 3BL, such as the introduction of a new brand strategy and innovative product offerings. Wilkie has also revitalized the TriplePundit editorial platform and successfully expanded the 3BL community. His expertise and forward-thinking approach have proven instrumental in guiding the company through transformative phases.
Greg Schneider, co-founder and chairman of 3BL, expressed confidence in Wilkie's ability to lead the company into the future, stating, "With Charlie at the helm, we're well-positioned to continue guiding top organizations in managing their brand and reputation, seizing immense opportunities ahead. His vision and track record perfectly align with our ambition to elevate our platform and services."
During Wilkie's tenure as Chief Business Officer, 3BL has transformed from a content distribution and analytics platform into a prominent sustainability and impact communications partner. The company's digital media arm, TriplePundit, has recently shifted its editorial strategy towards solutions journalism, emphasizing innovative and evidence-based approaches to pressing environmental and social challenges.
Prior to joining 3BL, Wilkie held key positions, including Chief Revenue Officer at The Huffington Post, CEO of Upworthy and Good Worldwide, and Senior Vice President at The Guardian. Dave Armon, the outgoing CEO, expressed confidence in Wilkie's ability to lead 3BL into a new and exciting era, affirming his full support. Armon, a cornerstone of 3BL's success since 2014, will continue in his role as Executive Vice Chairman, providing support to Wilkie, working with clients, and offering leadership at 3BL and industry events.
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