The Global Wellness Summit (GWS), recognized as the premier event for leaders in the worldwide wellness industry, is set to celebrate its 20th anniversary at Angsana Laguna Phuket from November 10–13. Marking the largest and most expansive edition in its history, the conference will convene wellness executives, healthcare professionals, academics, investors, technology pioneers, policymakers, and creative visionaries. The event will honor two decades of remarkable expansion in the wellness sector while recognizing the organization’s influential role in advancing the global wellness economy.

GWS also introduced its 2026 theme, “The Science, Art and Soul of Wellness,” which aims to examine both the foundational principles of wellness and the innovations shaping its future. The theme places equal importance on spiritual wellbeing and emotional connection alongside scientific progress and medical discovery.

Among the first keynote speakers announced is Dan Buettner, the Emmy Award-winning producer and bestselling author celebrated for identifying the world’s “blue zones,” regions associated with exceptional longevity and health. Joining him will be William Heinecke, founder and chairman of Minor International, as well as Andrea Maier, a globally respected authority in longevity medicine and co-founder of the NUS Academy of Healthy Longevity at the National University of Singapore.

In addition, Cathy Feliciano-Chon will moderate a discussion featuring Ronald Akili and Huy Huong, exploring how independent hospitality brands across Asia are redefining wellness-focused travel experiences.

The 2026 program will blend discussions around science, creativity, and spirituality, reflecting the broad evolution of wellness and preventive healthcare. While evidence-based medicine, longevity research, and medical wellness innovations will remain central topics, the agenda will also spotlight emotional and spiritual wellbeing. Artistic disciplines such as music, film, and live performance are expected to play a larger role than ever before, with experts examining advances in neurowellness, neuroarts, and neuroaesthetics.

The conference will also reflect on the extraordinary transformation of the wellness economy over the last 20 years. What was once a $60 billion spa market in 2007 has evolved into an 11-sector industry now valued at approximately $6.8 trillion. The theme further aligns with Thailand’s own wellness identity, where ancient healing traditions coexist with modern medical wellness and longevity destinations.

“We’re creating a dynamic agenda that reflects the major insights gained over the last two decades of wellness while bringing together influential voices to discuss what lies ahead for the next 20 years,” said Nancy Davis. “We have exciting plans in store for Phuket, including several special surprises to mark the occasion.”

Naturade, a trailblazer in science-based hydration and performance nutrition since 1926, has announced a major strategic partnership powered by Growvana and executed by Rebelution. This collaboration marks a significant milestone as the company enters its second century, combining Growvana’s leading omnichannel distribution capabilities with Rebelution’s operational framework to expand Naturade’s long-standing legacy into a future-focused, scalable enterprise.

As Naturade commemorates 100 years of supporting athletic performance, recovery, and active living, the brand is shifting its focus toward future growth. The partnership aims to modernize Naturade’s presence across the U.S. by integrating logistics, platform strategy, and execution across both digital and physical retail channels. Through Growvana’s platform and Rebelution’s operational systems, the alliance will oversee Naturade’s full channel portfolio, deploying capital and global resources to accelerate expansion across e-commerce—its primary growth engine—as well as traditional retail and major national outlets such as Amazon, Sprouts, Whole Foods, and Costco.

This collaboration brings together Growvana’s omnichannel platform and Rebelution’s operational expertise to manage Naturade’s complete go-to-market strategy. Rather than focusing solely on online sales, the partnership will coordinate distribution across digital marketplaces, physical retail, and wholesale networks. By merging platform technology with operational integration, Naturade will be positioned to efficiently meet rising consumer demand across every customer touchpoint.

Melonie Carnegie, CEO of Rebelution, noted that Naturade’s century-long heritage presents an opportunity to build infrastructure that ensures continued leadership for decades to come. She emphasized that the partnership combines capital, global reach, and an advanced distribution network to manage all of Naturade’s sales channels—not just e-commerce—while strengthening traditional retail and wholesale operations. With Growvana’s technology and Rebelution’s retail integrations, the collaboration is designed to drive accelerated growth and broaden consumer access to the brand.

Naturade continues to receive support from long-standing investors, including entrepreneur and NBA icon Magic Johnson and Hall of Fame athlete Grant Hill. Their ongoing involvement underscores confidence in Naturade’s market leadership, governance, and ambitious growth strategy enabled by the Growvana-Rebelution partnership.

Claude Tellis, CEO of Naturade, highlighted that reaching the company’s centennial milestone reflects decades of consumer trust and product excellence. He stated that evolving the brand’s distribution approach is essential to honoring that legacy, and that the partnership delivers the technology and distribution capabilities required to scale effectively. The initiative is positioned as both a celebration of Naturade’s history and a foundation for expanding wellness access to millions more consumers.

Overall, the partnership represents a complete transformation of Naturade’s commercialization approach, transitioning from traditional distribution to a modern, data-driven ecosystem. By leveraging Growvana’s platform and Rebelution’s multi-channel operations, Naturade aims to strengthen execution across the U.S. market and meet the complex demands of national retail partners and investors alike.