Celebrated for her strength, courage, and independence, Demi Moore continues to inspire women across the globe. Lancôme proudly welcomes her into its Collective of Global Ambassadors. As an Academy Award–nominated actress, producer, and New York Times bestselling author, she embodies the brand’s belief in choosing optimism at every stage of life—a philosophy central to Lancôme’s mission.

Renowned for innovation in skincare, makeup, and fragrance, Lancôme thrives on a bold, uplifting spirit rooted in fearless optimism. The brand expresses a uniquely effortless French elegance—refined yet playful—while staying deeply connected to a worldwide community of women who define success on their own terms.

A LASTING CREATIVE PRESENCE
A defining figure in modern culture, Demi Moore has continuously evolved throughout her remarkable five-decade career. From iconic performances in Ghost, A Few Good Men, Indecent Proposal, and G.I. Jane to her recent critically acclaimed role in The Substance, directed by Coralie Fargeat, she has consistently chosen projects that push boundaries and spark transformation. Her performance in The Substance earned major accolades, including a Golden Globe, SAG Award, Critics’ Choice Award, as well as nominations for both a BAFTA and an Academy Award for Best Actress.

She recently returned for the second season of the popular series Landman, which has already been renewed for a third season on Paramount+. Upcoming projects include I Love Boosters, directed by Boots Riley, which premiered at SXSW in Austin and is set for wide release in May 2026, as well as Strange Arrivals, where she will star alongside Colman Domingo under the direction of Roger Ross Williams.

Beyond acting, Moore’s work as a producer and bestselling author further cements her influence at the crossroads of creativity, resilience, and self-expression.

EMBRACING AUTHENTIC BEAUTY
Speaking about the collaboration, Moore shared that Lancôme represents beauty that goes far beyond appearances. For her, the brand stands for progress, innovation, and the idea that every woman deserves to feel confident and valued at every stage of life. She views self-acceptance as an ongoing journey and is proud to partner with a brand that celebrates this outlook. To her, beauty is deeply tied to self-care, self-love, and embracing who you are.

Vania Lacascade, Global Brand President of Lancôme, expressed excitement about the partnership, describing Moore as a trailblazer who has consistently charted her own course with strength and authenticity. She noted that Moore’s perspective on beauty—as a form of empowerment throughout life—perfectly aligns with Lancôme’s values. Her confidence, individuality, and refusal to conform continue to inspire, proving that beauty grows richer with experience rather than fading over time.

A NEW ERA IN SKINCARE
Lancôme’s Absolue Longevity MD marks the brand’s first dermatologist-validated skincare line built on Longevity Integrative Science. Infused with Mitopure, a leading longevity ingredient adapted for topical use, the range introduces a forward-thinking approach to skincare. Structured around three pillars—Anticipate, Intercept, and Reset—it is designed to address visible signs of aging such as firmness, radiance, smoothness, and fine lines, helping maintain a youthful, vibrant appearance over time. Demi Moore will represent the Reset line in her debut campaign for the brand.

With her strong and authentic voice on feminine empowerment, Moore joins an esteemed group of Lancôme ambassadors, including Zoe Saldaña, Julia Roberts, Olivia Rodrigo, Christy Turlington, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.

In today’s fiercely competitive beauty market, standing out requires more than just high-quality products—it demands authenticity, relatability, and a true understanding of your audience. Enter “Miss Conceptions,” Mary Kay’s bold and refreshingly candid social media series recently introduced in the U.S. and Canada. This series is designed to cut through the noise and engage the next generation of beauty enthusiasts and aspiring entrepreneurs. With a sharp eye on cultural trends and the future of beauty, Miss Conceptions is redefining what it means to be both a beauty brand and a leading direct seller—one myth-busting moment at a time.

At the center of this series is Miss Conceptions, a witty and culturally aware persona who blends humor, insight, and confidence to address beauty, business, and the Mary Kay brand. Her playful and energetic style tackles common misconceptions head-on, delivering honest “real talk” that resonates with younger audiences. As she puts it: “No filters. Just facts.”

The series has quickly gained attention, with high-profile features in Business of Fashion highlighting Candie Rodriguez, Mary Kay’s VP of Marketing and Sales Support for North America, as well as coverage in NewBeauty and Fashionista.

In an exclusive conversation, Candie Rodriguez shared insights on the viral series and its mission to introduce Mary Kay to Gen-Z audiences in North America.

Q: Candie, who is Miss Conceptions?
A: Miss Conceptions is more than a fun character—she’s a bridge between tradition and modernity. She was created to showcase that empowerment and education don’t have to be dull—they can be bold, humorous, and unapologetically authentic. Through her voice, Mary Kay is able to embrace innovative storytelling that resonates with today’s audience.

Q: What is the goal of the Miss Conceptions series?
A: The series is all about forging meaningful connections through engaging storytelling. Our focus is on the Next Gen consumer—people passionate about beauty, but also seeking purpose, empowerment, and community in the brands they support. Nearly 30% of Independent Beauty Consultants who joined Mary Kay over the past year are under 35, and as of June, 38% of Mary Kay’s U.S. social media following is made up of this younger demographic across Instagram and TikTok. There’s tremendous potential to grow with these audiences while supporting the next generation of women entrepreneurs.

The Miss Conceptions series aims to:

Q: Why address these misconceptions now?
A: Today’s consumers are not just beauty-savvy—they’re brand-savvy. They are constantly exposed to products and marketing, so we saw an opportunity to cut through the noise and tell the real Mary Kay story—where beauty meets opportunity. Our approach is fresh, humorous, and empowering, aligning with both our brand values and the needs of today’s audience.

Q: What are the most common misconceptions you encounter?
A: Using social listening and internal surveys, we identified recurring myths to address, such as: Is Mary Kay still relevant? Is it only for older women? Is it hard to buy products? Must I attend a Mary Kay party to sell or purchase? We also emphasize transparency in the direct-selling model: while success requires effort, consistency, and skill, Mary Kay provides the tools, education, mentorship, and community to support entrepreneurship.

Q: What distinguishes Mary Kay in 2025?
A: Mary Kay is more than a beauty company—it’s a global movement built on empowerment, sustainability, and innovation. Highlights include:

Final Thoughts from Candie
Mary Kay is an icon, with a legacy far beyond makeup. Today, the focus is on innovation and growth for the modern woman, honoring the past while building for the future. Exciting developments are on the horizon, and Mary Kay is ready to meet the needs of today’s empowered, entrepreneurial women.

Mary Kay Inc., a beauty giant with more than six decades of innovation, is expanding its mission to uplift women worldwide with the debut of Miss Conceptions. This new social media initiative takes a candid, humorous, and culturally relevant approach to dispelling long-held myths about the brand. Through short, easily shareable videos, Miss Conceptions introduces a bold digital personality aimed at empowering emerging beauty fans and entrepreneurs while highlighting the company’s true story.

Created with Gen Z and Millennial audiences in mind, the series embraces the theme “no filters, just facts” on platforms like TikTok and Instagram. It tackles questions such as “Isn’t Mary Kay only for older women?” and “Does Mary Kay still exist?” while reclaiming the brand’s cultural icons—like the pink Cadillac—and celebrating its role in shaping countless women’s first beauty experiences. By blending its heritage with a modern, forward-thinking voice, Mary Kay continues to evolve through innovation, global social impact, and opportunities for women to define success in their own way.

“Mary Kay has always stood for more than cosmetics—it’s about transforming lives,” said Candie Rodriguez, Vice President of Marketing & Sales Support at Mary Kay. “For over 60 years, we’ve earned worldwide recognition for innovation, philanthropy, and entrepreneurship. But the real legacy lies in the millions of women whose journeys have been touched by Mary Kay. With Miss Conceptions, we’re reintroducing ourselves to today’s consumer while reminding the next generation that Mary Kay is where beauty meets opportunity.”

In today’s crowded beauty landscape, where shoppers are savvy and flooded with options, Miss Conceptions cuts through the noise with a confident, relatable tone. The persona draws inspiration from young beauty enthusiasts who balance creativity with ambition—embodying boldness, authenticity, and progress. By showcasing this mix of qualities, Mary Kay positions itself as a modern, socially driven brand that resonates with the next wave of beauty lovers and entrepreneurs.

The series also strengthens Mary Kay’s broader commitment to younger audiences and future business leaders through:

In 2024, nearly 30% of new Mary Kay Independent Beauty Consultants were under the age of 35, and 38% of the brand’s social followers come from younger generations. Miss Conceptions aims to build on this momentum by expanding reach, reshaping perceptions, and cultivating loyalty among tomorrow’s beauty community.

Launching in September, the series will run through December on Mary Kay’s official social channels (@marykayus). The content will also reach audiences via paid campaigns across connected TV (Hulu/Disney+, Peacock, Max, Paramount, Discovery+) and digital out-of-home platforms—ensuring the message connects with younger consumers wherever they spend their time.

Product of the Year (POY) USA stands as the largest consumer-voted award globally for product innovation. This prestigious recognition helps consumers identify top-quality products within their market while honoring manufacturers for their commitment to excellence and innovation. Each year, POY invites entries from consumer brands that showcase industry advancements. The POY USA seal is supported by a survey conducted by Kantar, a renowned global leader in product innovation research, gathering insights from 40,000 consumers.

Congratulations to the Dial, Persil, and Schwarzkopf brands for being named 2025 Product of the Year USA winners!

Dial Healthy Hydration Body Wash – Winner in the Body Wash Category
The latest Dial Healthy Hydration Body Wash is designed to deliver a powerful combination of deep cleansing and intense hydration. Its unique formula leaves skin feeling refreshed and nourished after just one use. Infused with Shea Butter Extract, Coconut Milk, and Hyaluronic Acid, this body wash contains 50% more moisturizing ingredients than Dial Spring Water Body Wash. Aligned with the brand's commitment to promoting confidence and well-being, Dial Healthy Hydration ensures a superior clean with every use. Additionally, the product is Dermatologist Tested, pH Balanced, Paraben-Free, and certified cruelty-free by the Leaping Bunny program. With an array of new launches catering to both men and women, Dial continues to enhance consumer experiences and redefine personal care.

"We are honored to have Dial Healthy Hydration recognized as the 2025 winner in the Body Wash category by Product of the Year," said Allison Feldman, Vice President of Marketing at Henkel.

"At Dial, we strive to develop products that provide an exceptional clean while also empowering consumers. Through consumer insights, we discovered a strong demand for body wash that delivers both effective cleansing and hydration. We take great pride in our new Healthy Hydration range, ensuring high-quality personal care remains accessible to all. We look forward to leveraging the highly regarded Product of the Year seal in our upcoming marketing and sales initiatives, guiding shoppers toward a product trusted by 40,000 real consumers."

Persil Activewear Clean – Winner in the Laundry Category
Designed specifically for athletic wear while also being effective on all fabric types, Persil Activewear Clean combats body oils, sweat, and odors while helping maintain the shape and elasticity of garments. This breakthrough variant marks a first for the brand, launching alongside refreshed branding and additional product variations in 2024.

"At Persil, we understand how much consumers value their clothing, and with the increasing popularity of athletic and synthetic wear, we recognized an opportunity to enhance the laundry aisle by offering a specialized solution," said Matt Kutnick, Marketing Director of Persil. "Persil Activewear Clean is formulated to preserve the delicate structure and stretch of performance wear while keeping colors and whites vibrant, ensuring consumers always look and feel their best. Our goal is to provide a premium clean that also cares for the garments our customers cherish."

Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray – Winner in the Beauty Category
The Schwarzkopf Keratin Root Permanent Color delivers complete gray coverage in just 10 minutes, revitalizing hair roots and enhancing overall hair health. This innovative kit features the brand's exclusive bond-enforcing technology and a salon-inspired, three-sided brush for precise application.

Schwarzkopf Keratin Root Temporary Color & Thickening Spray, enriched with Keratin and Vitamin E, offers instant gray coverage with a scalp-friendly, non-irritating, ammonia-free formula. Its lightweight, non-sticky application ensures seamless color coverage without mess, drying quickly and washing out with the next shampoo.

"We are honored to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray recognized as 2025 Product of the Year winners," said Christopher McClement, Senior Vice President of Marketing at Henkel Consumer Brands USA.

"Schwarzkopf has continuously evolved over the past century, and our Keratin Root product line reflects our dedication to research and development, bringing consumers innovative and high-performing hair care solutions. We take pride in this prestigious recognition, and the Product of the Year red seal will serve as a trusted mark of quality and innovation for our consumers who seek reliable and effective hair color products."

Bath & Body Works has been named to TIME's inaugural list of the World’s Best Brands, taking the top spot in the male cosmetics category with a perfect score of 100. This recognition was based on a survey conducted by TIME in collaboration with market research firm Statista, which gathered insights from over 49,000 consumers. Respondents evaluated companies on brand awareness, social media presence, likability, usage, and loyalty. The list highlighted the top five brands across 66 categories for their ability to consistently deliver well-loved and well-known products.
 
Bath & Body Works' men’s collection, which includes over 200 personal care and grooming items like colognes, beard oils, and skincare products, is one of the brand's fastest-growing segments. By staying in tune with consumer trends and launching innovative products, the company continues to strengthen its connection with male customers.
 
To further promote their men’s line, Bath & Body Works launched a nationwide pop-up tour, making appearances at major sporting events including NBA, NCAA, NFL, and college football games. More than one million men tried the products during this campaign, with positive feedback. Additionally, the brand teamed up with prominent athletes such as Christian McCaffrey, Nick Bosa, D’Angelo Russell, and Tyrese Haliburton to boost awareness and excitement for the collection.
 
Maurice Cooper, Bath & Body Works' Chief Customer Officer, remarked, "As a global leader in fragrance, our brand resonates with a diverse audience. Being recognized as one of the World’s Best Brands, and particularly as the leader in the men’s category, underscores the success of our strategy and the strong loyalty of our fans. This honor encourages new customers to explore our exceptional range of fragrances, enhancing their self-care routines."
 
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