method® is returning to the Coachella Valley Music and Arts Festival for its third consecutive year as the official sponsor of body wash, shampoo, and conditioner. In 2026, the brand is expanding its footprint with four immersive, multisensory activations across both the Main Grounds and Campgrounds. These experiences are designed to elevate everyday festival routines—like showering, getting ready, and taking breaks—into intentional moments that inspire joy, boost confidence, and encourage self-expression.

While festivals are meant to be vibrant and engaging, it can be challenging to stay fully present. Routine reset moments are often rushed and purely functional, interrupting the experience. This year, method is reimagining those pauses as immersive rituals that help attendees recharge, reconnect, and return to the festivities feeling refreshed, confident, and ready for more.

Main Grounds Experience
At the Main Grounds, method introduces interactive “portals” inspired by the sensory elements of its personal care products. Through scent, color, and sound, each portal transforms daily routines into memorable experiences, with complimentary samples available at the transformation portal.

Campgrounds Activation
method also brings its signature reset experience to the Campgrounds, turning everyday routines into refreshing rituals before and after each festival day. Attendees can explore a variety of product scents—including pure peace, simply nourish, island mist, mindful matcha, and sea + surf—while enjoying convenient, on-the-go refresh options.

Key highlights include:

Event Details (2026)
Festivalgoers can explore method’s activations during both Coachella weekends:

method Oasis Powered by Ulta Beauty
From April 9–13, method extends its presence beyond the festival grounds with the exclusive method Oasis, created in partnership with Ulta Beauty. This invite-only space serves as a content hub and immersive beauty and wellness destination, featuring interactive installations, makeover stations, and photo-ready moments. Experiences like the Ulta Glam Wagon and Photo Booth transform getting ready into a shared celebration of creativity and self-expression.

Ulta Beauty’s Chief Marketing Officer, Kelly Mahoney, highlighted the collaboration as a way to blend beauty and culture during festival season—helping guests feel confident, connected, and fully engaged not just during standout moments, but in the transitions between them.

Stay Connected
Fans can follow @methodproducts on Instagram and TikTok and use #methodreset to explore festival highlights. method products are widely available across major retailers, including Ulta Beauty, Walmart, Amazon, and the brand’s official website.

Click here to know more.

Bath & Body Works has been named to TIME's inaugural list of the World’s Best Brands, taking the top spot in the male cosmetics category with a perfect score of 100. This recognition was based on a survey conducted by TIME in collaboration with market research firm Statista, which gathered insights from over 49,000 consumers. Respondents evaluated companies on brand awareness, social media presence, likability, usage, and loyalty. The list highlighted the top five brands across 66 categories for their ability to consistently deliver well-loved and well-known products.
 
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Maurice Cooper, Bath & Body Works' Chief Customer Officer, remarked, "As a global leader in fragrance, our brand resonates with a diverse audience. Being recognized as one of the World’s Best Brands, and particularly as the leader in the men’s category, underscores the success of our strategy and the strong loyalty of our fans. This honor encourages new customers to explore our exceptional range of fragrances, enhancing their self-care routines."
 
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