Mary Kay Inc., a globally recognized beauty and entrepreneurship company, is marking a series of significant business developments as it evolves its brand, technology and opportunities for the next generation.
 

In a statement, Ryan Rogers, Chief Executive Officer of Mary Kay, said: “Mary Kay is entering a new chapter. We are combining investment in technology and scientific research with the personal relationships and community that have long defined our brand. The introduction of Mary Kay My Shop, advances in product innovation and our continued focus on purpose demonstrate the progress of this transformation. With more than six decades of entrepreneurial heritage behind us, we are reshaping how consumers discover, purchase and engage with Mary Kay while creating new avenues for Independent Beauty Consultants to succeed in an increasingly digital marketplace. Our leaders across the organization are turning ambitious ideas into strategic growth and building long-term value for future generations.”
 

Mary Kay is also advancing its vision of modern beauty with products developed around contemporary lifestyles, including intelligent skin care, more inclusive complexion solutions, expressive makeup and wellness products.

Introduced in March 2026, the Mary Kay Global Social Squad is a strategic pilot aimed at supporting emerging digital creators while deepening relationships between the brand and beauty consumers worldwide.

Inspired by Mary Kay Ash’s long-standing belief in women supporting one another, Mary Kay continues to bring together consumers and entrepreneurs who want to build businesses, contribute to their communities and pursue a greater sense of purpose.

The company’s business opportunity combines digital tools with personal relationships and community, aligning with characteristics increasingly associated with Gen Z entrepreneurs, including technological confidence, flexibility and a desire for meaningful connections. Gen Z accounted for 9% of businesses launched in the United States in 2025, while more than half of Gen Z adults have seriously considered becoming entrepreneurs.
 

Mary Kay continues to bring its community together through established events such as Seminar and Leadership Conference, which recognize business accomplishments and strengthen relationships across markets.
 

At the same time, these gatherings are evolving into technology-enabled, social-first experiences designed to support today's beauty entrepreneurs. Beyond celebrating achievements, the events provide Independent Beauty Consultants with opportunities to develop social media capabilities, learn about e-commerce and use digital tools to build and expand their businesses.

PURPOSE IN ACTION: PINK CHANGING LIVES

Mary Kay's global community is built around purpose, trust and belonging, helping the brand maintain relevance across generations.
 

That commitment is reflected in Pink Changing Lives, the company's global social impact initiative. Since its launch in 2008, the program has provided more than $230 million in monetary and in-kind support to improve the lives of women and their families. Its efforts include advancing cancer research, supporting survivors of domestic violence and creating pathways to economic empowerment around the world.
 

Mary Kay continues to receive recognition across the beauty, customer experience and social impact sectors:

Women hold a substantial proportion of leadership, scientific, creative and workforce positions throughout Mary Kay. Women account for 63% of the executive team, 64% of research and development scientists, 79% of the global brand and global creative team, and 63% of the company's global workforce. Women also occupy 60% of leadership positions across Mary Kay's 10 largest markets.

Celebrated for her strength, courage, and independence, Demi Moore continues to inspire women across the globe. Lancôme proudly welcomes her into its Collective of Global Ambassadors. As an Academy Award–nominated actress, producer, and New York Times bestselling author, she embodies the brand’s belief in choosing optimism at every stage of life—a philosophy central to Lancôme’s mission.

Renowned for innovation in skincare, makeup, and fragrance, Lancôme thrives on a bold, uplifting spirit rooted in fearless optimism. The brand expresses a uniquely effortless French elegance—refined yet playful—while staying deeply connected to a worldwide community of women who define success on their own terms.

A LASTING CREATIVE PRESENCE
A defining figure in modern culture, Demi Moore has continuously evolved throughout her remarkable five-decade career. From iconic performances in Ghost, A Few Good Men, Indecent Proposal, and G.I. Jane to her recent critically acclaimed role in The Substance, directed by Coralie Fargeat, she has consistently chosen projects that push boundaries and spark transformation. Her performance in The Substance earned major accolades, including a Golden Globe, SAG Award, Critics’ Choice Award, as well as nominations for both a BAFTA and an Academy Award for Best Actress.

She recently returned for the second season of the popular series Landman, which has already been renewed for a third season on Paramount+. Upcoming projects include I Love Boosters, directed by Boots Riley, which premiered at SXSW in Austin and is set for wide release in May 2026, as well as Strange Arrivals, where she will star alongside Colman Domingo under the direction of Roger Ross Williams.

Beyond acting, Moore’s work as a producer and bestselling author further cements her influence at the crossroads of creativity, resilience, and self-expression.

EMBRACING AUTHENTIC BEAUTY
Speaking about the collaboration, Moore shared that Lancôme represents beauty that goes far beyond appearances. For her, the brand stands for progress, innovation, and the idea that every woman deserves to feel confident and valued at every stage of life. She views self-acceptance as an ongoing journey and is proud to partner with a brand that celebrates this outlook. To her, beauty is deeply tied to self-care, self-love, and embracing who you are.

Vania Lacascade, Global Brand President of Lancôme, expressed excitement about the partnership, describing Moore as a trailblazer who has consistently charted her own course with strength and authenticity. She noted that Moore’s perspective on beauty—as a form of empowerment throughout life—perfectly aligns with Lancôme’s values. Her confidence, individuality, and refusal to conform continue to inspire, proving that beauty grows richer with experience rather than fading over time.

A NEW ERA IN SKINCARE
Lancôme’s Absolue Longevity MD marks the brand’s first dermatologist-validated skincare line built on Longevity Integrative Science. Infused with Mitopure, a leading longevity ingredient adapted for topical use, the range introduces a forward-thinking approach to skincare. Structured around three pillars—Anticipate, Intercept, and Reset—it is designed to address visible signs of aging such as firmness, radiance, smoothness, and fine lines, helping maintain a youthful, vibrant appearance over time. Demi Moore will represent the Reset line in her debut campaign for the brand.

With her strong and authentic voice on feminine empowerment, Moore joins an esteemed group of Lancôme ambassadors, including Zoe Saldaña, Julia Roberts, Olivia Rodrigo, Christy Turlington, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.