Daily CSR

Skiptown, a contemporary, technology-driven dog care franchise, is continuing to advance SkipOS, its proprietary end-to-end platform that integrates operations across all five of its service offerings. The internally developed system is intended to simplify workflows, strengthen profitability, and enhance the customer journey as the company broadens its presence.

One of the platform’s newest additions is a valet-inspired check-in and pickup option within the app, introduced in the summer of 2025 to improve the boarding and daycare process. Through the Skiptown app, pet owners can alert staff when they arrive, enabling dogs to be checked in or brought out without customers leaving their cars. Created in response to user feedback, the feature was rapidly improved to offer better wait-time transparency. As a result, 95% of drop-offs and pickups are now completed in under eight minutes. The process also supports more efficient staff scheduling during busy hours. This timing includes comprehensive wellness assessments at both check-in and pickup, during which staff evaluate each dog’s condition and watch for signs of injury, irritation, or other health concerns.

Building on this momentum, Skiptown introduced several additional enhancements in 2026, including the PupCare Plan membership program, an SMS Text Club for promotions and event updates, and a customized in-app promotions center aimed at increasing engagement and encouraging customers to use multiple services.

“SkipOS was built with both pet parents and operators in mind, and we’ve continued refining it as the company has evolved,” said Liz Sims. “Because we own the technology, we can adapt quickly to customer feedback, introduce new capabilities faster, and deliver a more seamless and connected experience.”

Initially created in-house to replace outdated third-party software, SkipOS has grown alongside the company — evolving from a simple dog-walking app into a fully integrated operating platform supporting daycare, boarding, grooming, walking services, memberships, and social experiences across several markets. As Skiptown expanded beyond Charlotte into Denver and Atlanta, the platform demonstrated its ability to function effectively across multiple locations.

Today, SkipOS remains central to the Skiptown business model, supporting success in four primary areas:

Revenue & Profitability: Real-time performance insights combined with built-in tools such as dynamic grooming pricing, promotions, and incentives to help increase revenue and manage expenses.
Operational Efficiency: Simplified workflows that reduce operational complexity, allowing teams to prioritize pet safety and customer service instead of manual administrative tasks.
Data-Driven Decision-Making: Reporting and analytics that help franchise owners make informed choices related to pricing, service offerings, and expansion opportunities.
Customer Experience & Engagement: A connected digital experience for pet parents, covering everything from booking and check-in to live updates, helping improve retention and long-term customer value.

“Technology is at the core of how we grow,” said Mike Rotondo. “Without relying on third-party platforms, we can innovate more quickly, scale more efficiently, and create a more distinctive experience for pets, their owners, and our franchise partners.”

With revenue increasing by more than 40% year over year, Skiptown continues investing heavily in its proprietary technology platform as a major factor driving customer loyalty and sustained franchise expansion.

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