Love Has No Labels, the Emmy Award-winning initiative from the Ad Council, has introduced a new collection of creative materials and public service announcements (PSAs) focused on a central message: our differences do not diminish our shared humanity.

Recent findings show that 91% of Americans believe respect and courtesy are declining across the United States, while 84% feel people treated each other with greater respect in the past. In response, the campaign’s new “What Makes Us Human” creative highlights genuine moments of compassion and connection in everyday life. The PSAs feature people celebrating, comforting, helping, and protecting one another regardless of perceived differences, encouraging viewers to make conscious choices rooted in kindness and mutual respect.

According to Heidi Arthur, chief campaigns and programs officer at the Ad Council, the campaign arrives at a time when many individuals experience a sense of loneliness and disconnection. She emphasized that human connection remains deeply ingrained in people and that even small acts of kindness can foster meaningful bonds grounded in shared experiences and humanity.

Created pro bono by R/GA, the PSAs use real-life found footage accompanied by the song “Love” from FACESOUL. The campaign aims to demonstrate that the instinct to connect with others is natural rather than unusual. Through unscripted interactions between strangers, the videos spotlight moments that quietly reinforce common humanity. The creative also incorporates the campaign’s recognizable dashed-square symbol to frame scenes such as dancing, high fives, and thoughtful gestures, underscoring the importance of shared experiences over perceived divisions.

Peter Toutant, creative director at R/GA, said the goal of the project was to continue challenging the assumptions that divide people while showcasing the everyday moments in which humanity and connection rise above differences.

The latest effort builds on Love Has No Labels’ longstanding mission of encouraging empathy and understanding throughout the country. The campaign will run nationwide through donated media placements and strategic partnerships with platforms and organizations including TikTok, Datonics, and iHeartMedia.

Since launching in March 2015, the campaign’s PSAs have generated more than 462 million online views, while LoveHasNoLabels.com has attracted over 36 million unique visitors.

TriplePundit, the media arm of 3BL, is marking its 20th anniversary as a sustainability newsroom with a new multimedia initiative that reflects on how the corporate sustainability landscape has evolved — and where it’s headed next.

3BL’s purchase of TriplePundit (3p) in 2017 was a defining point in its effort to partner with leading thinkers in socially responsible business. Since then, TriplePundit has played a key role in shaping 3BL’s trajectory, and we’re proud to champion their work as they celebrate two decades of impact and prepare for the future.

TriplePundit began shortly after the “triple bottom line” concept first emerged. Launched by MBA students at the Presidio School of Management in San Francisco — the first accredited business program to prioritize sustainability — the site was started by Nick Aster after working in media architecture at Mother Jones and Treehugger. Inspired by what he was learning, he gathered several classmates to contribute to a platform they described as “critical optimism,” one intended to explore the evolution of sustainable business models, brands, and workplace cultures.

Within just a few years, TriplePundit became one of the most widely read publications on responsible business, attracting more than 100,000 monthly readers and cultivating an active community of professionals, advocates, and lifelong learners. Reflecting its commitment to its readership, the publication shifted toward solutions-focused reporting in 2023 — highlighting overlooked stories of individuals and organizations achieving tangible progress on complex global issues.

Throughout its history, 3p’s journalists have reported on many of the field’s most influential moments, from groundbreaking corporate commitments like Unilever’s Sustainable Living Plan and Marks & Spencer’s Plan A, to international milestones such as the Paris Climate Agreement and the U.N. Guiding Principles on Business and Human Rights.

“As someone who joined a few years before TriplePundit’s 10th anniversary, reaching our 20-year milestone is personally meaningful,” executive editor Mary Mazzoni reflected on the site this month. “But the era we’re in — and the questions surrounding the real-world outcomes of corporate sustainability — give this moment a different weight. In some areas, progress has been significant; in others, far less so.”

The campaign The Long View: 20 Years of Sustainability in Motion revisits the defining events, technological advances, and transformative ideas that have shaped the sustainability movement in business. Seasoned journalists assess what has worked and what hasn’t, while leaders, thinkers, and advocates offer their insights and expectations for what comes next. A companion social media campaign brings these stories to life through striking visuals and encourages the broader community to join the conversation.