At Tones of Beauty 2026, Risala is showcasing Fragaby 1 and Fragaby 2 as part of a dynamic fragrance portfolio that captures the transformation of contemporary perfumery influenced by digital trends, consumer communities, and modern urban lifestyles. The Fragaby range reflects the brand's dedication to developing impactful and relevant fragrances tailored to the preferences of today's fast-evolving market.

Fragaby 1 Eau de Parfum presents a crisp and aromatic citrus profile defined by freshness, precision, and clarity. The fragrance opens with an invigorating blend of lemon zest, basil, mint, and thyme, delivering an immediate burst of brightness and vitality. As it develops, the heart reveals a sophisticated combination of tea accords, rosemary, lavender, and delicate floral notes, adding elegance and complexity. The composition concludes with subtle layers of musk and leather, creating depth while preserving its clean and contemporary character. Fragaby 1 is crafted for individuals seeking a fragrance that embodies confidence, freshness, and understated sophistication for everyday use.

In contrast, Fragaby 2 Eau de Parfum explores a fruit-forward floral citrus composition with a warmer and more luminous personality. Its opening combines vibrant citrus and juicy fruit notes that create an inviting and energetic first impression. The fragrance then transitions into a soft floral heart, while the base of amber, musk, and earthy accords contributes warmth, richness, and sensuality. The resulting scent achieves a harmonious balance between freshness and softness, making it a versatile choice for both casual and social occasions.

Together, Fragaby 1 and Fragaby 2 showcase Risala's interpretation of duality within the realm of modern fresh fragrances. One offers a structured, aromatic expression, while the other delivers a radiant and comforting experience, both united by a vibrant citrus character designed to complement contemporary lifestyles.

Commenting on the brand's participation at Tones of Beauty 2026, Muhammad Zafar, General Manager of Sales at Risala, stated: "The Fragaby collection represents the evolving direction of modern perfumery, where community engagement, digital culture, and everyday wearability increasingly influence how fragrances are conceived and experienced. Through Fragaby 1 and Fragaby 2, we are introducing two unique interpretations of citrus-inspired energy that reflect different moods while sharing a common foundation of relevance, clarity, and connection with today's consumers."

At Tones of Beauty 2026, Risala presents Fragaby as a reflection of its forward-looking fragrance philosophy, combining high-performance citrus compositions with cultural relevance to create scents that are contemporary, versatile, and closely aligned with the pace of modern urban living.

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Celebrated for her strength, courage, and independence, Demi Moore continues to inspire women across the globe. Lancôme proudly welcomes her into its Collective of Global Ambassadors. As an Academy Award–nominated actress, producer, and New York Times bestselling author, she embodies the brand’s belief in choosing optimism at every stage of life—a philosophy central to Lancôme’s mission.

Renowned for innovation in skincare, makeup, and fragrance, Lancôme thrives on a bold, uplifting spirit rooted in fearless optimism. The brand expresses a uniquely effortless French elegance—refined yet playful—while staying deeply connected to a worldwide community of women who define success on their own terms.

A LASTING CREATIVE PRESENCE
A defining figure in modern culture, Demi Moore has continuously evolved throughout her remarkable five-decade career. From iconic performances in Ghost, A Few Good Men, Indecent Proposal, and G.I. Jane to her recent critically acclaimed role in The Substance, directed by Coralie Fargeat, she has consistently chosen projects that push boundaries and spark transformation. Her performance in The Substance earned major accolades, including a Golden Globe, SAG Award, Critics’ Choice Award, as well as nominations for both a BAFTA and an Academy Award for Best Actress.

She recently returned for the second season of the popular series Landman, which has already been renewed for a third season on Paramount+. Upcoming projects include I Love Boosters, directed by Boots Riley, which premiered at SXSW in Austin and is set for wide release in May 2026, as well as Strange Arrivals, where she will star alongside Colman Domingo under the direction of Roger Ross Williams.

Beyond acting, Moore’s work as a producer and bestselling author further cements her influence at the crossroads of creativity, resilience, and self-expression.

EMBRACING AUTHENTIC BEAUTY
Speaking about the collaboration, Moore shared that Lancôme represents beauty that goes far beyond appearances. For her, the brand stands for progress, innovation, and the idea that every woman deserves to feel confident and valued at every stage of life. She views self-acceptance as an ongoing journey and is proud to partner with a brand that celebrates this outlook. To her, beauty is deeply tied to self-care, self-love, and embracing who you are.

Vania Lacascade, Global Brand President of Lancôme, expressed excitement about the partnership, describing Moore as a trailblazer who has consistently charted her own course with strength and authenticity. She noted that Moore’s perspective on beauty—as a form of empowerment throughout life—perfectly aligns with Lancôme’s values. Her confidence, individuality, and refusal to conform continue to inspire, proving that beauty grows richer with experience rather than fading over time.

A NEW ERA IN SKINCARE
Lancôme’s Absolue Longevity MD marks the brand’s first dermatologist-validated skincare line built on Longevity Integrative Science. Infused with Mitopure, a leading longevity ingredient adapted for topical use, the range introduces a forward-thinking approach to skincare. Structured around three pillars—Anticipate, Intercept, and Reset—it is designed to address visible signs of aging such as firmness, radiance, smoothness, and fine lines, helping maintain a youthful, vibrant appearance over time. Demi Moore will represent the Reset line in her debut campaign for the brand.

With her strong and authentic voice on feminine empowerment, Moore joins an esteemed group of Lancôme ambassadors, including Zoe Saldaña, Julia Roberts, Olivia Rodrigo, Christy Turlington, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.