Hisense, a globally recognized leader in consumer electronics and home appliances, is enhancing how families experience the excitement of the FIFA World Cup 2026 by bringing smarter, more connected living solutions into the home through its latest range of innovative appliances.

Driven by its vision of "Innovating a Brighter Life," Hisense continues to expand the Hisense Suite—an integrated ecosystem designed to create seamless connected experiences throughout the home. Rather than functioning as a collection of standalone smart devices, the Hisense Suite is built around the way people live every day, supporting activities such as cooking, relaxing, maintaining home comfort, and spending quality time with loved ones. Leveraging AI-powered connectivity, the ecosystem creates a unified smart home environment where devices work together intelligently, delivering greater value through integration and convenience.

A key component of this connected experience is the PureFlat Smart Series Refrigerator. Designed to complement modern lifestyles, it features a large smart display and built-in connectivity that help households organize groceries, plan meals, access recipes, enjoy entertainment, and stay connected while preparing for gatherings. An integrated ice and water dispenser ensures easy access to chilled beverages, making it ideal for family get-togethers and match-day celebrations. Whether hosting friends for a football viewing party or enjoying a family dinner, the refrigerator serves as a central hub that combines practicality with connectivity. This focus on fresh, intelligent living is also reflected in Hisense's FIFA World Cup 2026 stadium advertising campaign, "Hisense Fridge, Smart Cooling, Fresh Living," which links the excitement of the tournament with everyday moments at home.

Hisense also recognizes the importance of creating a comfortable indoor environment for families. The Air Master Air Conditioner is engineered to provide cleaner, healthier, and more personalized comfort through intelligent climate management, Smart Eye Pro technology, and advanced air purification features. By maintaining optimal indoor conditions year-round, it helps families relax, recharge, and enjoy more meaningful time together.

As football fans around the world come together to celebrate the sport's biggest event, Hisense remains committed to extending innovation beyond entertainment screens, delivering connected home experiences that make everyday life more convenient, comfortable, and enjoyable.

Approximately 25% of U.S. households include a family member living with a disability. With that in mind, Whirlpool has introduced the Spin&Load Rack—a thoughtfully designed, user-friendly, 360º rotating lower dishwasher rack that enhances accessibility in the kitchen. Created in partnership with the United Spinal Association, this innovative replacement rack is compatible with standard dishwashers and marks a meaningful step forward in promoting kitchen inclusivity.

“The Spin&Load Rack highlights Whirlpool’s focus on inclusive, human-first innovation, helping households complete everyday tasks with greater ease,” said April Taylor, Associate Brand Manager at Whirlpool. “We are dedicated to developing diverse and accessible product solutions that improve life for all of our consumers.”

As the most inclusive lower-level dishwasher rack currently available, the Spin&Load Rack’s rotating feature provides easier access to all areas of the rack—minimizing the need to stretch or reposition while loading and unloading dishes. The accessory is compatible with all 24-inch Whirlpool Corporation dishwashers produced after 2018, including models from Amana, JennAir, KitchenAid, and Maytag. Its packaging is also designed with accessibility in mind, featuring a pull-tab system that enables easy one-handed unboxing.

The concept originated during an innovation challenge hosted by AVID (Awareness of Visible and Invisible Disabilities), Whirlpool Corporation’s employee resource group. Interns were asked to create a more accessible product, sparking the idea that led to the Spin&Load Rack. Whirlpool engineers then developed prototypes, which were tested by members of the United Spinal Association during a consumer research study. Feedback from this testing directly influenced the final design. Additional usability studies were conducted with individuals from Corewell Health to ensure the product met a wide range of needs.

“To design truly inclusive products, Whirlpool made it a priority to engage the disability community throughout every phase—from ideation and engineering to packaging and marketing,” said Katie Frayer, Engineering Analyst at Whirlpool Corporation. “As an AVID member and co-host of the innovation challenge that inspired this product, I’m proud to see the Spin&Load Rack become a reality. It’s a meaningful step in our mission to support consumers with mobility limitations and create products that make a difference.”

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