C&S Wholesale Grocers, LLC (C&S) has introduced price reductions on thousands of grocery items across its company-operated neighborhood stores, including Family Fare, VG's Grocery, Martin's Super Markets, and Piggly Wiggly. The initiative offers shoppers greater savings on popular everyday products throughout the summer, with prices reduced by 6% to 15% from previous levels. The lower prices are available at stores across Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin, helping customers make their grocery budgets go further.

Eric Winn, chief executive officer of C&S, said the company is responding to customers' growing demand for value by lowering prices on thousands of products, particularly in stores that serve rural communities. He noted that the investment reflects C&S's commitment to providing affordable, high-quality groceries while maintaining freshness, product variety, and reliable service, reinforcing its role as a trusted hometown grocer.

The "New Lower Prices" campaign began rolling out in May, featuring reduced prices across store aisles with a strong emphasis on fresh foods such as meat, fruits, and vegetables. Special shelf tags highlight discounted products, making it easy for shoppers to identify savings on items including:

Throughout the stores, clearly marked price tags showcase discounts on thousands of products, helping shoppers save more on routine purchases. Customers can unlock additional savings through loyalty rewards programs and exclusive digital coupons by registering on their preferred store's website, including Family Fare, VG's Grocery, Martin's, and Piggly Wiggly.

Whether or not you have kids heading back to school, September often feels like a natural time to hit “refresh.” It’s when we finally tackle that pile of papers set aside during summer and return to a more predictable rhythm of grocery shopping and home-cooked meals as vacations wind down. With wellness in mind, it’s the perfect moment to embrace a seasonal reset.

Menu Refresh
The unofficial end of summer usually calls for changes in meal planning. Whether due to shorter work hours, the start of school, or reduced travel, it’s a good idea to align your calendar and meal prep with your updated schedule. Get back to regular grocery trips and pick new “prep days” for chopping vegetables, grilling proteins, or roasting seasonal produce. Keep pantry staples like whole grains and other versatile carbs on hand to make assembling meals simpler. Slow-cooked dishes and make-ahead meals can also help ease the transition to your new routine.

Fitness Refresh
September is a great time to reestablish consistent exercise habits. You may need to adjust your summer routines, especially if family schedules have shifted. Focus on consistency—finding ways to move most days of the week is key. For tight schedules, fitness apps can offer efficient, guided workouts you can do at home, at the gym, or even while watching your child’s sports practice.

Nutrition Refresh
After a summer of takeout and seasonal indulgences, fall can be the ideal time to realign your diet with your health goals. Aim to reduce sodium, added sugars, and saturated fats while shopping and planning meals. Tools like Guiding Stars make it easier by rating foods based on nutritional quality, helping you quickly fill your cart with options that support your goals. This makes it simpler to start the season feeling balanced and energized.

Wellness Refresh
Other areas of wellness may have taken a backseat over the summer—sleep routines, stretching, hydration, or stress management. September can serve as your own “Dry January,” a chance to reset habits that improve overall well-being. If summer was enjoyable but less focused on health, now is the moment to restore balance and prioritize self-care.