Outcast is expanding its presence on the festival circuit through new collaborations with Goldenvoice Festivals, Splash House, and Portola. The partnerships will introduce the brand’s signature Le Club Outcast concept to two of the most prominent music events in the United States, further strengthening its position at the intersection of fashion, music, and nightlife culture.

As an official apparel sponsor of both Splash House and Portola, Outcast is continuing its strategy of engaging audiences in spaces where its community naturally comes together. The collaborations are designed to create memorable, culture-led experiences that extend beyond traditional festival sponsorships.

The first activation will take place in August at Splash House in Palm Springs, California, spanning two consecutive festival weekends. Guests will be able to experience Le Club Outcast at the Renaissance Palm Springs Hotel, where the brand will host a custom 20-by-15-foot cabana lounge. The space will offer an assortment of festival-focused experiences, including two exclusive metallic bikini styles available for purchase, branded popsicles for guests to enjoy, beer pong, and a lively atmosphere that carries through to the festival’s Afters programming.

In September, Outcast will bring its festival concept to Portola in San Francisco. Within the event’s VIP area, the brand will create a corner-store-inspired installation featuring “Club Concessions,” exclusive merchandise, and interactive content opportunities. Festival attendees with general admission tickets will also have access to co-branded hoodies created by Outcast, available exclusively at the Portola merchandise tent during the September 26–27 event.

According to Christina McGonagle, Chief Marketing Officer at Outcast, the brand’s longstanding connection to festival culture made the collaborations a natural progression. Outcast views festivals as an important channel for engaging directly with its audience, while the partnerships provide opportunities to build distinctive, community-focused experiences across different locations.

The new activations follow the success of Le Club Outcast in Ibiza, where Outcast used creator-led experiences and social-first storytelling to develop an immersive brand environment in real time. The latest collaborations with Goldenvoice Festivals, Splash House, and Portola build on that approach, bringing the brand closer to festival audiences through experiential spaces, curated programming, and limited-edition products.

ICA PRESS CONTACT
Eboni Chase | eboni@infinitycreativeagency.com
Sylvie Weinstock | sylvie@infinitycreativeagency.com

OUTCAST PRESS CONTACT
Hailey Kodora | hailey@outcast-clothing.com

• Body Wash Portal – Inspired by mindful matcha body wash, this space blends notes of matcha, yuzu, and jasmine. A refreshing cryo blast delivers an instant cool-down, followed by a photo opportunity to capture the moment.
• Hair Portal – Featuring simply nourish shampoo and conditioner, enriched with coconut, rice milk, and shea butter, this area invites guests to style relaxed, festival-ready looks.
• Transformation Portal – Showcasing the island mist collection with hints of hibiscus, mango nectar, and jasmine, this final stop offers a playful boomerang video experience to celebrate the refreshed look.

• Foamy and Flowy – A branded scooter offering quick beauty touch-ups and free product samples throughout the grounds.
• Sudsy and Silky – The return of method’s golf cart, distributing complimentary essentials to those waiting in shower lines.
• Product Gifting – Each day, 100 visitors to the scooter will receive a mini body wash with a chance to unlock a complimentary premium shower upgrade.
• 5K Giveaway – Participants in The Coachella Run Club 5K will receive free samples to enhance their post-race refresh routine.

• April 10–12
• April 17–19
  Location: Empire Polo Club, Indio, California