Daily CSR https://www.dailycsr.com/ us 2026-09-11T18:09:37+02:00 tag:https://www.dailycsr.com,2026:rss-97602183 Outcast Expands Festival Presence with Splash House & Portola Thu, 06 Aug 2026 16:29:00 +0200 us Debashish Mukherjee Outcast Expands Festival Presence with Splash House & Portola

Outcast is expanding its presence on the festival circuit through new collaborations with Goldenvoice Festivals, Splash House, and Portola. The partnerships will introduce the brand’s signature Le Club Outcast concept to two of the most prominent music events in the United States, further strengthening its position at the intersection of fashion, music, and nightlife culture.

As an official apparel sponsor of both Splash House and Portola, Outcast is continuing its strategy of engaging audiences in spaces where its community naturally comes together. The collaborations are designed to create memorable, culture-led experiences that extend beyond traditional festival sponsorships.

The first activation will take place in August at Splash House in Palm Springs, California, spanning two consecutive festival weekends. Guests will be able to experience Le Club Outcast at the Renaissance Palm Springs Hotel, where the brand will host a custom 20-by-15-foot cabana lounge. The space will offer an assortment of festival-focused experiences, including two exclusive metallic bikini styles available for purchase, branded popsicles for guests to enjoy, beer pong, and a lively atmosphere that carries through to the festival’s Afters programming.

In September, Outcast will bring its festival concept to Portola in San Francisco. Within the event’s VIP area, the brand will create a corner-store-inspired installation featuring “Club Concessions,” exclusive merchandise, and interactive content opportunities. Festival attendees with general admission tickets will also have access to co-branded hoodies created by Outcast, available exclusively at the Portola merchandise tent during the September 26–27 event.

According to Christina McGonagle, Chief Marketing Officer at Outcast, the brand’s longstanding connection to festival culture made the collaborations a natural progression. Outcast views festivals as an important channel for engaging directly with its audience, while the partnerships provide opportunities to build distinctive, community-focused experiences across different locations.

The new activations follow the success of Le Club Outcast in Ibiza, where Outcast used creator-led experiences and social-first storytelling to develop an immersive brand environment in real time. The latest collaborations with Goldenvoice Festivals, Splash House, and Portola build on that approach, bringing the brand closer to festival audiences through experiential spaces, curated programming, and limited-edition products.

ICA PRESS CONTACT
Eboni Chase | eboni@infinitycreativeagency.com
Sylvie Weinstock | sylvie@infinitycreativeagency.com

OUTCAST PRESS CONTACT
Hailey Kodora | hailey@outcast-clothing.com


]]> https://www.dailycsr.com/photo/art/imagette/97602183-67964845.jpg https://www.dailycsr.com/Outcast-Expands-Festival-Presence-with-Splash-House-Portola_a6028.html tag:https://www.dailycsr.com,2026:rss-82850877 Las Vegas Sands Welcomes LPGA Pro Muni He as New Champion Ambassador Tue, 17 Sep 2024 07:19:00 +0200 us Debashish Mukherjee Las Vegas Sands Welcomes LPGA Pro Muni He as New Champion Ambassador
Las Vegas Sands has introduced LPGA Tour professional Muni “Lily” He as its latest champion ambassador. Originally from China, He will collaborate with Sands to promote women’s golf, using its resorts and the Sands Cares community engagement program to highlight women’s leadership both on and off the golf course through motivational appearances and discussions.
 
Joining the ranks of pro golfers Collin Morikawa, Minjee Lee, and Li Haotong, who are also Sands’ champion ambassadors, He will support sports initiatives designed to create memorable experiences for guests, showcase Sands’ resorts globally, and contribute to community causes through impactful programs.
 
“I’m thrilled to partner with Sands, a world-class hospitality company, especially given its significant presence in Asia where we both have dedicated supporters,” He said. “We share a passion for promoting women’s golf and inspiring the next generation, particularly young women. I’m eager to visit Sands’ resorts and connect with its guests and communities.”
 
Born in Chengdu, China, He, now 24, has had a global golf career that spans from Canada to California, with her current base in Los Angeles. A standout in junior golf, He gained recognition at 16 when she qualified for the 2015 U.S. Women’s Open. She played a key role in the University of Southern California women’s golf team’s victory at the 2017 NCAA East Lake Finale.
 
Turning pro in late 2017, He claimed her first win at the 2018 Prasco Charity Championship on the Symetra Tour. Her outstanding performance in the 2019 Q-Series, where she recorded eight consecutive rounds under par, earned her a spot on the 2020 LPGA Tour. She also requalified for the U.S. Women’s Open in 2022.
 
Off the golf course, He has built a substantial following of over 890,000 on Instagram, where she shares her experiences in golf, fitness, and fashion. She continues to shine as one of Asia’s most marketable and dynamic sports figures, captivating audiences with her diverse talents and unwavering passion.
 
“As a successful professional athlete and lifestyle influencer, Lily is a tremendous addition to our team of champion ambassadors,” Sands Chairman and CEO Robert G. Goldstein said. “With her China roots, she will be particularly inspirational in our Asia regions, and we look forward to featuring her in our efforts to showcase successful women’s sports stars as motivating role models.”

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