Communications, marketing, and sustainability teams have traditionally depended on editorial calendars organized around predictable dates—earnings announcements, awareness days, recurring campaigns, conferences, and other planned events. Yet even the most carefully structured calendars can overlook the unexpected developments that ultimately have the greatest impact. A competitor may publish a major report, a regulatory deadline may suddenly become urgent, or a cultural event may rapidly reshape public discussion. Moments Ahead was created to help organizations identify and act on these important moments before they pass.

“Moments has been particularly rewarding to develop because it has enabled us to combine many different forms of data in one place. Our infrastructure collects signals from a wide range of sources and transforms them into curated, human-reviewed moments. Supporting metrics and recommendations then give users the insight they need to determine their next move rather than having to figure it out on their own.”

Kristin Martin
Data Engineer, 3BL

Moments Ahead delivers a forward-looking calendar tailored to a company’s industry and audiences, highlighting developments such as:

Moments Ahead does more than alert teams to upcoming developments. It provides the background and insight needed to determine why a moment is significant, what factors are driving it, and whether there is an opportunity for the organization to participate in the conversation.

Rather than spending hours researching an emerging topic from the ground up, teams can quickly move from identifying a relevant moment to making a well-informed communications decision.

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Teens in the Benton Harbor, Michigan area have a unique chance to explore career options through the Summer Youth Golf Careers & Development Program. This initiative, a partnership between the Whirlpool Foundation, Harbor Shores Golf Course, and Point O’ Woods Golf and Country Club, exposes students to various career paths within the golf industry, such as event planning, retail, hospitality, turf management, and culinary arts.
 
Now in its second year, this 12-week program offers participants hands-on experience with the aim of inspiring their future career choices. “The students are collaborating as a team and immersing themselves in the golf culture,” said Josh Doxtator, general manager of Harbor Shores Golf Course. “We hope that the insights and experiences they gain will help guide their future career decisions, whether in golf or related fields.”
 
Tyler Valentine, a Benton Harbor resident and recent St. Joseph High School graduate, participated in the program this year, acquiring valuable culinary skills while working at The Grille at Harbor Shores. He plans to take this experience to the Culinary Institute of America in New York this fall to pursue his dream of becoming a chef and eventually opening his own restaurant.
 
Deb O’Connor, managing director of the Whirlpool Foundation, stated, “This program is immensely beneficial for youth in our community. It provides them with a firsthand look at potential career opportunities in the golf industry that they may not have known were available right in their own neighborhood.”
 
Twenty-seven students have taken part in the program during its first two years.
 
To know more and request an application for the 2025 program, please email Stefanie Harvey-Vandenberg at stefanie_r_harvey-vandenberg@whirlpool.com