Mary Kay Ukraine has introduced Beauty Is More Beautiful Shared™, a global initiative focused on celebrating women who encourage, inspire, support, and empower one another.

The campaign is built around Mary Kay's long-standing view that beauty extends well beyond physical appearance. It encompasses confidence, compassion, personal connection, and the positive influence that can emerge when women share their experiences, knowledge, time, and encouragement.

The Beauty Is More Beautiful Shared™ initiative highlights the importance of meaningful relationships in personal development and overall well-being. Through personal stories, shared experiences, and community-based activities, Mary Kay Ukraine aims to create more opportunities for women to connect and support each other. The initiative also reflects the company's commitment to helping women identify their potential, pursue their ambitions, and achieve success together.

In Ukraine, the campaign will include social initiatives as an important part of its overall program.

“Beauty Is More Beautiful Shared™ reflects who we are and what has always mattered to Mary Kay: women supporting women,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “As we enter our next phase of growth, we celebrate and empower every Mary Kay woman, from our Independent Beauty Consultants to their customers. Beauty Is More Beautiful Shared™ is more than a campaign; it is a movement.”

For Viktoriia Zoria-Iatsenko, General Manager of Mary Kay Ukraine, the campaign has particular relevance in the Ukrainian context.

“In Ukraine, beauty has always meant more than what we see in the mirror. It is a source of confidence, resilience, and opportunity that empowers women to move forward, even in the face of challenges,” she said. “That is why the Beauty Is More Beautiful Shared™ campaign resonates so strongly with us. When women share encouragement, knowledge, and opportunity, they create a powerful community that helps everyone thrive. Through entrepreneurship, education, and social initiatives, Mary Kay is committed to helping more women and girls unlock their potential and shape their futures with confidence.”

Bringing the Campaign to Communities
Mary Kay plans to activate Beauty Is More Beautiful Shared™ globally through a range of consumer engagement initiatives. The activities are centered on the company's belief that beauty can have a greater impact when it is shared through confidence, encouragement, support, and opportunities for others.

In Ukraine, the campaign will feature prominently at major city events and festivals through interactive beauty spaces. Mary Kay will also work with media organizations to introduce audiences to the ideas and values behind the initiative.

Social impact programs will form an important part of the Ukrainian campaign, including:

Mary Kay Ukraine: Selected Recognition
Mary Kay Ukraine has received a number of industry and business distinctions in recent years:

Today, Mary Kay operates across 40 markets worldwide, continuing its focus on beauty, entrepreneurship, community engagement, and opportunities for women.

Now in its eighth year, the 2025 MK5K united hundreds of participants from across Canada in a remarkable display of compassion and community spirit, all in support of the Mary Kay Ash Charitable Foundation (MKACF). This year’s event, held both virtually and in person, exemplified the Foundation’s ongoing commitment to two vital causes — helping people with cancer through the Look Good Feel Better program and funding women’s shelters and outreach services for those affected by domestic violence.

The main in-person walk took place on Saturday, September 20, 2025, at the beautiful Meadowvale Conservation Area in Mississauga, Ontario. There, Mary Kay Independent Beauty Consultants, families, friends, and Walk Champions gathered to walk side by side, raising much-needed funds and awareness. Meanwhile, supporters across the country participated virtually from their own neighborhoods, turning MK5K 2025 into a truly coast-to-coast movement.

“This year’s MK5K embodied our shared values and our deep dedication to making a lasting difference,” said Michelle Haurilak, Chair of the Mary Kay Ash Charitable Foundation Committee and Marketing Director at Mary Kay Cosmetics Ltd., Canada. “From the vibrant energy at Meadowvale to the incredible turnout nationwide, it was inspiring to witness how united we are in purpose. The generosity shown this year reinforces how deeply our mission resonates — helping people with cancer regain confidence and providing safety and hope for women escaping domestic violence. I’m so proud of what we’ve accomplished together through the Foundation and so grateful to everyone who walked, donated, or cheered us on. Together, we’re changing lives across Canada.”
 
MK5K 2025 Highlights

“We’re honored to work alongside the Mary Kay Ash Charitable Foundation, whose dedication to empowering women perfectly aligns with our mission,” said Susan Larkin of Look Good Feel Better. “Together, we’re helping people with cancer regain control, confidence, and self-esteem during incredibly difficult times. Our partnership allows us to reach more Canadians with the compassion and care they deserve.”
 
A Strong Partnership: MKACF & Look Good Feel Better
The MKACF proudly partners with Look Good Feel Better (LGFB), a national charity that supports individuals coping with the visible effects of cancer treatment. Through workshops and guidance on skincare, makeup, wigs, and breast care, LGFB helps participants rebuild self-confidence and emotional well-being. The Foundation actively promotes LGFB’s work through fundraising and awareness initiatives, amplifying its impact across the country.
 
About the Mary Kay Ash Charitable Foundation (MKACF)
The MKACF is dedicated to improving the lives of women in Canada through two main pillars:

Since its founding, the Foundation has raised over $3.63 million, with 99% of donations going directly to programs that uplift and protect women.

Shelter Grant Program: Empowering Women and Children

 
A Heartfelt Thank You
The Mary Kay Ash Charitable Foundation extends its deepest gratitude to everyone who contributed to the success of MK5K 2025 — from Independent Beauty Consultants and Walk Champions to donors, volunteers, and sponsors. Your compassion, generosity, and commitment continue to transform lives and bring light and hope to women facing life’s toughest challenges.

Click here to know about the Mary Kay Ash Charitable Foundation.