Zoovu, an AI-driven product discovery platform, has announced the acquisition of XGEN AI, a company recognized for its expertise in search, merchandising, and recommendation solutions for leading global consumer brands. By joining forces, the companies aim to create a unified, AI-powered ecommerce product discovery platform designed to support every customer interaction, product catalog, and shopping journey.

Many enterprise retailers currently depend on multiple disconnected vendors to manage product discovery, often leading to fragmented shopping experiences and reduced conversion rates. The integration of Zoovu and XGEN AI addresses this challenge by combining search, guided selling, product bundling, recommendations, and conversational AI into a single ecosystem powered by one data model, unified merchandising rules, centralized personalization, and consolidated analytics.

Jonathan Taylor, CEO of Zoovu, explained that the future of product discovery lies in a fully integrated AI engine rather than isolated tools layered together. He noted that the platform continuously learns from customer interactions across channels such as search, email, and recommendations, applying those insights instantly to improve experiences for both luxury retail shoppers and industrial buyers alike.

The merged organization will help ecommerce businesses create more personalized and engaging shopping experiences that can increase conversion rates, average order values, and customer engagement across both B2C and B2B markets.

Mark Steele, CEO of XGEN AI, stated that both companies share the belief that ecommerce AI should benefit both businesses and customers without relying on opaque systems. He added that the partnership enables the delivery of conversational AI search, guided purchasing, bundling, and AI assistants through a single revenue-focused ecommerce platform capable of scaling alongside customer needs.

Alex Malvone, partner at FTV Capital, highlighted Zoovu’s position as one of the most distinctive AI-native ecommerce platforms in the enterprise market. He emphasized that the acquisition strengthens Zoovu’s leadership in a rapidly evolving industry increasingly centered around AI-driven solutions.

The combined technologies are already being used by major global brands such as Valentino, Ferragamo, and Microsoft. Reported results include notable gains in search conversion rates, improved recommendation performance, and a 25% increase in add-to-cart activity for Microsoft.

The acquisition is supported by FTV Capital, Zoovu’s lead investor and a growth equity firm focused on sector-specific investments. Financial details of the agreement were not made public.

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Constructor, an AI-driven search and product discovery platform built for enterprise ecommerce, has been named a winner in the first-ever Global AI Awards, which recognize outstanding innovation in artificial intelligence. The company secured top recognition in the “AI in Retail & Ecommerce” category for its advanced solutions that enable personalized shopping journeys, boost customer engagement, and deliver measurable commercial results.

Presented by Global Tech Media, the Global AI Awards spotlight organizations whose artificial intelligence innovations are reshaping industries and creating tangible real-world value. An international panel of AI specialists and industry executives assessed entries from around the globe, evaluating them on criteria including innovation, impact, usability, and design.

“The organizations honored this year are setting the standard for responsible and transformative AI,” said Sirisha Lanka, Managing Director of the Global AI Awards. “They exemplify exceptional creativity, technical strength, and meaningful impact across critical AI applications. Constructor’s leadership in retail and ecommerce demonstrates how thoughtfully designed AI can elevate the shopping experience while driving real business outcomes.”

What distinguished Constructor
Purpose-built for ecommerce, Constructor’s AI-powered platform helps shoppers quickly and intuitively find the products they want, while giving retailers the ability to optimize for key performance indicators such as conversions, revenue growth, and inventory efficiency.

The Global AI Awards jury highlighted three recent innovations from Constructor that stood out:

Continued momentum

The Global AI Awards recognition adds to a growing list of achievements for Constructor. In 2025, Fast Company ranked the company among the top 10 World’s Most Innovative Companies in Retail. Constructor has also been named Most Disruptive Retail Technology by the Retail Systems Awards and has earned six gold Stevie® Awards across multiple programs, including the American Business Awards®, International Business Awards®, and the Stevie Awards for Technology Excellence. Additionally, the company is currently a finalist in the RTIH AI in Retail Awards.

During 2025, Constructor was also positioned as a Leader in several major industry evaluations, including:

“We’re proud to receive this recognition from the Global AI Awards,” said Eli Finkelshteyn, CEO and co-founder of Constructor. “Our focus has always been on building AI that meaningfully improves how people shop and how retailers grow. As discovery continues to evolve rapidly, retailers face increasing pressure to meet shopper expectations while protecting profitability. We’re committed to delivering AI that is not just innovative, but practical and impactful. While this award is exciting, we’re even more energized by what we have planned for 2026.”

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