Bri Nunley stands out as a leader both on and off the soccer field. As a Division I athlete at Arizona State University (ASU), she plays with focus and drive, bringing the same energy to every match. Beyond athletics, Bri uses her passion for leadership to make an impact in her community. She currently serves as president of the Student-Athlete Advisory Committee, previously led EmpowHER—an ASU group that helps student-athletes find their voice, foster allyship, and inspire future generations of women in sports—and also works as a personal trainer dedicated to guiding and mentoring others.

Through ASU’s Student-Athlete Venture Studio and its partnership with GoDaddy Empower, Bri is now channeling her leadership skills into entrepreneurship. Using GoDaddy Airo®, she’s crafting her personal brand and building an online presence that highlights her athletic journey and her mission to uplift others.

The GoDaddy Empower and ASU collaboration equips student-athletes with the tools to take control of their name, image, and likeness (NIL), share their stories authentically, and lay the groundwork for future business opportunities.

At first glance, Sierra Ryan might seem like any Division I lacrosse player juggling practices, classes, and competitions. Yet off the field, she’s a self-taught coder and the founder of two AI-driven startups. It’s this combination of determination and curiosity that led her to join the Student-Athlete Venture Studio (SAVS) at Arizona State University (ASU), a distinctive program in partnership with GoDaddy Empower. SAVS equips collegiate athletes with the tools to become entrepreneurs while navigating the complexities of name, image, and likeness (NIL) opportunities.

Through the program, Sierra is honing her ability to build her personal brand and entrepreneurial path with GoDaddy Airo. Leveraging AI-powered tools, GoDaddy Airo enables her to share her story, take control of her digital presence, and strategically plan for her future.

The collaboration between GoDaddy Empower and ASU is crafted to provide student-athletes like Sierra with the resources to thrive in today’s NIL landscape. The focus extends beyond endorsements—it's about empowering athletes to become entrepreneurs.

We’re thrilled to share that GoDaddy’s Airo Site Designer is officially out of beta and now available globally to all GoDaddy Managed WordPress Hosting customers. What began as an ambitious experiment in AI-driven website building has evolved into one of the quickest, smartest, and most adaptable ways to launch a professional online presence.

Why website building needed a new approach
Traditionally, creating a website has been both time-consuming and costly. From structuring pages and writing copy to sourcing images and ensuring a smooth user experience, small businesses often spend 45–90 days—and thousands of dollars—on a single site.

At the same time, almost 27% of U.S. small businesses still don’t have a website, and among those that do, 70% are missing a clear call-to-action on their homepage.

That’s why we built Airo Site Designer—to deliver professional, conversion-focused websites in minutes instead of months, blending the power of AI with the flexibility of WordPress.
How Airo Site Designer works

Here’s a quick look at the process:

Because every site is built natively in WordPress, you’re never locked in. Add WooCommerce for eCommerce, memberships, or bookings—or explore any of the 60,000+ WordPress plugins available.

What makes Airo Site Designer different?
Most AI site builders stop at simple landing pages. Airo Site Designer delivers much more:

A year of major improvements
Since its beta launch earlier this year, Airo Site Designer has been rebuilt for speed, usability, and quality:

These updates have delivered a 95%+ first-try success rate and a significant boost in customer satisfaction.

Available now for GoDaddy Managed WordPress Hosting customers
Airo Site Designer is now included with all GoDaddy Managed WordPress Hosting plans. Just select “Airo Site Designer” when creating a new site to unlock the full experience.
With Airo, you’ll get:

Ready to build smarter?
Now’s the perfect time to launch your online presence. With GoDaddy’s Airo Site Designer, you can go from idea to live WordPress site faster than ever—without compromising on design, quality, or flexibility.

When Olive Klug, who uses they/them pronouns, started developing their online presence, they wanted it to mirror the same creativity and purpose that define their music. In today’s music scene, where an artist’s digital footprint can carry as much weight as their live performances, the boundary between artistry and business is increasingly intertwined.

For Olive, choosing GoDaddy was more than just selecting a website platform — it was about finding tools that could accommodate the personal, collaborative, and sometimes chaotic nature of being a working musician.

“It’s been incredible to see GoDaddy grow throughout the years I’ve used it. Now, I can easily share my tour schedule, the online store has expanded, and the email marketing features are much more intuitive,” Olive shared.

Currently an independent singer-songwriter on tour with a steadily expanding fanbase that appreciates both their authenticity and artistic skill, Olive’s music career and understanding of being a creative entrepreneur have developed hand-in-hand. Their website, OliveKlug.com, acts as the central hub for both.

“It can be tricky to balance sometimes, but I like linking my creative work and business together,” Olive explained. “Sharing early stages of my songs on social media and receiving fan feedback turns the creative process into a collaborative experience, which I really enjoy.”

For Olive, their digital platform isn’t about perfection or glossiness. It’s about fostering connection. Their site is a one-stop destination for fans to access music videos, tour news, merchandise, and more — all while giving Olive direct access to their audience.

“Having a centralized place with the ability to email all my fans is incredibly valuable,” Olive noted. “Social media is fun, but algorithms make it hard to reach everyone consistently. My website lets me organize tour dates, album launches, video drops, and create a unified brand. Plus, GoDaddy’s email marketing tools let me send updates directly to subscribers, which is reassuring especially when platforms like TikTok feel unstable.”

Olive sees being an artist today as more than just making music. It’s about telling a story across different channels and treating every part of the journey as a creative act.

Their advice for fellow artists building a digital presence is straightforward:
“Have fun with it and let your site become an extension of your creative energy,” Olive said. “I’ve learned it’s important to view artistry as a full experience you shape for your audience, not just performing or writing songs.”

With a reflective voice and lyrics that feel intimate, Olive brings intentionality to their online space. OliveKlug.com isn’t merely for selling tickets or streaming new tracks — it embodies who they are, their vision, and how they invite their community to join their journey.

As Olive embarks on their tour, their website stands ready to evolve alongside them — adaptable, practical, and authentically theirs.

Tell us about yourself, your career path, and what led you to your current role.
Hey there! I’m Rachel Beneke, Director of Product Management at GoDaddy, where I lead a talented team of Product Managers focused on enhancing our Website Builder. My path to product management wasn’t exactly conventional. Initially, I envisioned a career in psychology—I even earned my degree in it from the University of Michigan (Go Blue!). However, as I neared graduation, I realized I wanted a career with broader opportunities for growth, which led me to explore the business world.

I started my career at a management consulting firm, where I was placed in their technology division. This experience provided me with a deep dive into software development, and over time, I found myself drawn to roles that connected business needs with technical solutions. I became skilled at streamlining processes—finding the most effective ways to achieve business goals with minimal software changes. Looking back, I was unknowingly applying lean development principles before I even knew the term.

When I joined GoDaddy in 2013, product management was emerging as a distinct career path. Reflecting on my experience, I realized I had essentially been doing product management all along. My first role at GoDaddy involved working on the Online Store, helping small businesses establish their digital presence. Since then, I’ve led initiatives like launching our Website Builder and developing tools to assist new domain owners in getting their businesses up and running with confidence.

Ultimately, none of this would be possible without my incredible team. They are the driving force behind our success, and I take immense pride in the impact we’ve made in empowering entrepreneurs worldwide.

How do you stay motivated and inspired in your work?
My motivation comes from walking in our customers’ shoes. I personally use our Website Builder to manage my son’s high school varsity soccer team’s website (and previously for my daughter’s softball team). I also leverage our Online Store to handle team dues, sell practice jerseys, and organize end-of-season banquets.

By using the product myself, I experience firsthand the excitement when everything functions smoothly—and the frustration when it doesn’t. This perspective fuels my drive to enhance our tools, ensuring they are not just functional but genuinely empowering for our users.

Hearing success stories from customers, combined with my own hands-on experience, keeps me inspired and excited to continue improving our offerings.

As a key contributor to GoDaddy Airo, what were the most valuable insights gained during its launch?
One of the most rewarding aspects of my role was contributing to the launch of GoDaddy Airo. The goal of this product was to simplify the journey for new entrepreneurs. Many aspiring business owners feel overwhelmed by the numerous steps involved—creating a website, designing a logo, managing social media, and marketing their brand. GoDaddy Airo consolidates these essential tools into a seamless, user-friendly experience, guiding customers through the process with confidence.

One of the biggest lessons we learned during the launch was the importance of simplicity. Every step was carefully designed to eliminate friction—whether through an intuitive onboarding experience, personalized recommendations, or seamless tool integration. Our focus was to help entrepreneurs spend less time troubleshooting and more time bringing their ideas to life.

What part of the project are you most proud of?
I’m especially proud of how I helped the team refine our focus during the crucial early stages of GoDaddy Airo. With any ambitious project, there are always numerous ideas and high levels of enthusiasm, which can quickly lead to scope creep. While innovation is important, I recognized that we needed to set clear priorities to meet our launch deadline.

To ensure we stayed on track, I took a strategic approach to prioritization—determining which features were essential for the initial release and which could be phased in later. This clarity allowed the team to align around the most impactful features, ensuring a successful launch that delivered real value to our customers.

If you could describe GoDaddy’s culture in one word, what would it be and why?
Driven. GoDaddy fosters a culture of continuous improvement, where everyone is encouraged to push boundaries—whether it’s enhancing our products, refining the customer experience, or supporting one another as a team. There’s a strong sense of momentum here, and it’s inspiring to be part of an organization that is always striving for better.

What do you enjoy doing outside of work?
Fitness is a big part of my life—I enjoy a mix of cardio, weightlifting, and Pilates to stay active. Sundays are for experimenting in the kitchen, though my teenage son’s reaction to my cooking varies between approval and a diplomatic “it’s…interesting.” Keeps me humble!

I also enjoy keeping up with social media trends, mainly so I can share funny videos with my daughter, who’s in college. Most evenings, you’ll find me at the soccer field cheering on my son’s varsity matches—it’s his senior year, so I’m savoring every moment.

At home, I completely spoil my two dogs—a loving standard poodle and a grumpy mini schnauzer. Lately, I’ve picked up antiquing with a friend, turning it into a fun treasure hunt as we explore unique finds and imagine their history.