Premium blank apparel manufacturer Next Level Apparel, a family-owned company recognized for its ethically sourced wholesale products, has been selected as the official apparel partner for the Got Sole 2026 U.S. tour. The partnership highlights the brand's continued presence within the streetwear and pop culture industries, where individuality, customization, and creative expression play a central role.

Over the years, the Got Sole festival series has established itself as one of the leading live marketplaces in the international sneaker community, attracting thousands of collectors, artists, retailers, and enthusiasts. The events showcase a broad range of interests, including sneakers, streetwear, trading cards, vintage fashion, and luxury merchandise. Expanding from a single event into a multi-city and international experience—with stops in cities such as New York, Chicago, Los Angeles, and Miami—Got Sole has evolved into a dynamic hub where commerce, fashion, and culture intersect.

This cultural landscape aligns closely with Next Level Apparel's brand identity. The company has built its reputation on producing premium-quality blank garments with strong ethical sourcing practices and superior printability, making its apparel a preferred foundation for designers, decorators, and creators who view quality as the starting point for artistic customization.

The collaboration also extends Next Level Apparel's relationship with graffiti and pop artist Kever Ones (Gene Michael), originally from Brooklyn and now based in South Florida. Earlier this year, the artist collaborated with the brand on a mural project in Florida that showcased his signature fusion of graffiti aesthetics and pop art influences. For the Got Sole 2026 tour, that artistic vision has been reimagined into a series of limited-edition sneaker boxes featuring exclusive designs tailored to each tour destination. Each box will include Next Level Apparel's 7200 Heavyweight T-Shirts, selected for their premium construction, relaxed streetwear-inspired silhouette, and everyday comfort, reflecting the growing popularity of oversized fashion trends.

Produced in collaboration with Hittn' Skins, the exclusive sneaker boxes will be available in limited quantities at tour stops in Chicago on July 25, Los Angeles on September 19, and Miami on October 24. The collection aims to provide attendees with a tangible representation of the creativity and culture that define the Got Sole experience.

"Next Level Apparel represents the convergence of craftsmanship, quality, and creative expression," said Etienne Houseknecht, Head of Marketing at Next Level Apparel. "Got Sole serves as a vibrant marketplace driven by customization and culture, where sneakers and streetwear are continually transformed and reimagined by the community. Our apparel already serves as the foundation for much of that creativity, and this partnership allows us to bring that connection directly to fans and creators attending the events."

Jonathan DiModica, Founder and CEO of Got Sole, emphasized the community-driven nature of the festival. "Got Sole has always celebrated the collectors, creators, and communities that shape this culture," he said. "Partnering with Next Level Apparel for our 2026 tour enables us to showcase that spirit through unique products and storytelling experiences that capture the energy and authenticity of every event."

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Jardins d'Arménie – Royal Brandy, the signature label of the Pogossian Luxury Brand House, took part in the 2026 Monte-Carlo Television Festival as a Crystal Partner, showcasing Armenia's rich heritage, artisanal expertise, and cultural legacy at one of Monaco's most celebrated international events.

This collaboration represents another milestone in the brand's expanding footprint in Monaco and underscores its dedication to fostering strong relationships within the global cultural, luxury, and hospitality communities.

"Monaco has always served as a meeting point for culture, innovation, and diverse international viewpoints. Participating in the Monte-Carlo Television Festival aligns naturally with the principles that define Jardins d'Arménie. The event offers an exceptional opportunity to promote storytelling and cultural dialogue while introducing Armenia's traditions to a global audience and reinforcing our presence in Monaco," said Armen Pogossian, owner of Pogossian Luxury Brand House.

During the festival, Armen Pogossian met with members of the media, business partners, and invited attendees, encouraging conversations centered on culture, creativity, and the heritage of a brand built on authenticity, craftsmanship, and respect for tradition.

Widely regarded as one of the premier television industry events worldwide, the Monte-Carlo Television Festival has spent more than six decades bringing together distinguished actors, producers, broadcasters, creators, and entertainment executives in Monaco. The event attracts leading studios, television networks, streaming platforms, and internationally acclaimed talent competing for the prestigious Golden Nymph Awards.

Joining the festivities was celebrated chess grandmaster Levon Aronian, who serves as a brand ambassador for Jardins d'Arménie. Renowned for his achievements on the global chess stage, Aronian reflects the brand's core values of excellence, discipline, and intellectual pursuit.

"It was a pleasure to attend the Festival among so many accomplished individuals. Armenian brandy and chess have long been symbols of our nation's identity, so it is rewarding to see these two elements connected through Jardins d'Arménie. What stood out most was watching international guests experience something truly distinctive and unlike what they typically encounter," Aronian remarked.

The festival also hosted a range of internationally recognized entertainment figures and industry professionals, including Jeffrey Dean Morgan, Ester Expósito, Kevin McKidd, David Morrissey, Lauren Cohan, David Boreanaz, and Kristin Scott Thomas, as well as acclaimed cinematographer Barry Markowitz.

The partnership with the Monte-Carlo Television Festival coincided with Jardins d'Arménie's ongoing expansion in Monaco through its collaboration with GCM (Grands Chais Monégasques), where the brand is now available. This development highlights the House's long-term vision of cultivating relationships with collectors, enthusiasts, and hospitality professionals who value authenticity, heritage, and exceptional craftsmanship.