RIMAN, the global beauty and wellness company built around Korean innovation and traditional ingredients, has expanded its international network to 22 markets following four new market launches. France, Germany and Romania joined the company's international operations on September 9, with Ecuador following on September 15.

The latest expansion represents another step in RIMAN's international development strategy, increasing its reach across key markets in both Europe and Latin America.

Expanding across Europe
The entry into France, Germany and Romania brings RIMAN's European presence to seven countries. The three new markets join its existing operations in the United Kingdom, Ireland, Spain and Italy.

The expansion comes as interest in Korean beauty products and skincare continues to grow across European markets, providing RIMAN with a wider platform from which to develop its regional business.

RIMAN's European headquarters are located in London, where the company provides independent Planners with training, business resources and regional events. Its multilingual customer-support and logistics capabilities in the United Kingdom and Germany are also designed to support the company's growing European operations.

Strengthening its Latin American footprint
Ecuador becomes RIMAN's sixth Latin American market, following Mexico, Chile, Colombia, Peru and Costa Rica.

The company is using the experience and infrastructure developed through earlier market launches to support its expansion in the region. Its Mexican operation serves as an important regional hub, providing operational resources and experience as RIMAN establishes its presence in additional Latin American countries.

Youngsu Hwang, Chief Sales Officer of RIMAN, described the four-market launch as a significant stage in the company's international expansion. He said the strategy extends beyond simply entering new territories and focuses on developing local leadership, infrastructure and regional capabilities that can support sustainable long-term business growth while maintaining alignment with RIMAN's broader global strategy.

With operations now covering 22 markets worldwide, RIMAN plans to continue strengthening regional infrastructure, developing local leadership teams and increasing access to its Korean beauty and wellness portfolio. The company will use these initiatives as it moves into the next stage of its international expansion.

Mary Kay Ukraine has introduced Beauty Is More Beautiful Shared™, a global initiative focused on celebrating women who encourage, inspire, support, and empower one another.

The campaign is built around Mary Kay's long-standing view that beauty extends well beyond physical appearance. It encompasses confidence, compassion, personal connection, and the positive influence that can emerge when women share their experiences, knowledge, time, and encouragement.

The Beauty Is More Beautiful Shared™ initiative highlights the importance of meaningful relationships in personal development and overall well-being. Through personal stories, shared experiences, and community-based activities, Mary Kay Ukraine aims to create more opportunities for women to connect and support each other. The initiative also reflects the company's commitment to helping women identify their potential, pursue their ambitions, and achieve success together.

In Ukraine, the campaign will include social initiatives as an important part of its overall program.

“Beauty Is More Beautiful Shared™ reflects who we are and what has always mattered to Mary Kay: women supporting women,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “As we enter our next phase of growth, we celebrate and empower every Mary Kay woman, from our Independent Beauty Consultants to their customers. Beauty Is More Beautiful Shared™ is more than a campaign; it is a movement.”

For Viktoriia Zoria-Iatsenko, General Manager of Mary Kay Ukraine, the campaign has particular relevance in the Ukrainian context.

“In Ukraine, beauty has always meant more than what we see in the mirror. It is a source of confidence, resilience, and opportunity that empowers women to move forward, even in the face of challenges,” she said. “That is why the Beauty Is More Beautiful Shared™ campaign resonates so strongly with us. When women share encouragement, knowledge, and opportunity, they create a powerful community that helps everyone thrive. Through entrepreneurship, education, and social initiatives, Mary Kay is committed to helping more women and girls unlock their potential and shape their futures with confidence.”

Bringing the Campaign to Communities
Mary Kay plans to activate Beauty Is More Beautiful Shared™ globally through a range of consumer engagement initiatives. The activities are centered on the company's belief that beauty can have a greater impact when it is shared through confidence, encouragement, support, and opportunities for others.

In Ukraine, the campaign will feature prominently at major city events and festivals through interactive beauty spaces. Mary Kay will also work with media organizations to introduce audiences to the ideas and values behind the initiative.

Social impact programs will form an important part of the Ukrainian campaign, including:

Mary Kay Ukraine: Selected Recognition
Mary Kay Ukraine has received a number of industry and business distinctions in recent years:

Today, Mary Kay operates across 40 markets worldwide, continuing its focus on beauty, entrepreneurship, community engagement, and opportunities for women.