Mary Kay Inc., a globally recognized beauty and entrepreneurship company, is marking a series of significant business developments as it evolves its brand, technology and opportunities for the next generation.
 

In a statement, Ryan Rogers, Chief Executive Officer of Mary Kay, said: “Mary Kay is entering a new chapter. We are combining investment in technology and scientific research with the personal relationships and community that have long defined our brand. The introduction of Mary Kay My Shop, advances in product innovation and our continued focus on purpose demonstrate the progress of this transformation. With more than six decades of entrepreneurial heritage behind us, we are reshaping how consumers discover, purchase and engage with Mary Kay while creating new avenues for Independent Beauty Consultants to succeed in an increasingly digital marketplace. Our leaders across the organization are turning ambitious ideas into strategic growth and building long-term value for future generations.”
 

Mary Kay is also advancing its vision of modern beauty with products developed around contemporary lifestyles, including intelligent skin care, more inclusive complexion solutions, expressive makeup and wellness products.

Introduced in March 2026, the Mary Kay Global Social Squad is a strategic pilot aimed at supporting emerging digital creators while deepening relationships between the brand and beauty consumers worldwide.

Inspired by Mary Kay Ash’s long-standing belief in women supporting one another, Mary Kay continues to bring together consumers and entrepreneurs who want to build businesses, contribute to their communities and pursue a greater sense of purpose.

The company’s business opportunity combines digital tools with personal relationships and community, aligning with characteristics increasingly associated with Gen Z entrepreneurs, including technological confidence, flexibility and a desire for meaningful connections. Gen Z accounted for 9% of businesses launched in the United States in 2025, while more than half of Gen Z adults have seriously considered becoming entrepreneurs.
 

Mary Kay continues to bring its community together through established events such as Seminar and Leadership Conference, which recognize business accomplishments and strengthen relationships across markets.
 

At the same time, these gatherings are evolving into technology-enabled, social-first experiences designed to support today's beauty entrepreneurs. Beyond celebrating achievements, the events provide Independent Beauty Consultants with opportunities to develop social media capabilities, learn about e-commerce and use digital tools to build and expand their businesses.

PURPOSE IN ACTION: PINK CHANGING LIVES

Mary Kay's global community is built around purpose, trust and belonging, helping the brand maintain relevance across generations.
 

That commitment is reflected in Pink Changing Lives, the company's global social impact initiative. Since its launch in 2008, the program has provided more than $230 million in monetary and in-kind support to improve the lives of women and their families. Its efforts include advancing cancer research, supporting survivors of domestic violence and creating pathways to economic empowerment around the world.
 

Mary Kay continues to receive recognition across the beauty, customer experience and social impact sectors:

Women hold a substantial proportion of leadership, scientific, creative and workforce positions throughout Mary Kay. Women account for 63% of the executive team, 64% of research and development scientists, 79% of the global brand and global creative team, and 63% of the company's global workforce. Women also occupy 60% of leadership positions across Mary Kay's 10 largest markets.

In July, Mary Kay Inc. revealed that it has once again earned a spot on Forbes’ prestigious list, ranking 9 on the 2025 Best Brands for Social Impact—making it the only beauty and direct-selling brand featured in the Top 10 for the second consecutive year.

To compile its third annual Social Impact list, Forbes collaborated with the data analytics firm HundredX. The ranking was determined through consumer surveys evaluating brands based on values, social responsibility, sustainability efforts, and community engagement. The final list of 300 brands was shaped by over 4.4 million ratings from consumers, covering 3,900 brands in total.

This recognition aligns closely with Mary Kay’s Pink Changing Lives initiative, a comprehensive giving platform that underscores the company’s mission to empower women globally. In an interview with Forbes, Dr. Lucy Gildea, Mary Kay’s Chief Brand and Scientific Officer, highlighted the brand’s long-standing commitment to women’s causes and its ongoing efforts to create pathways for women to thrive and lead.

FORBES: What makes Mary Kay resonate so strongly with its customers?
Lucy Gildea: Mary Kay was founded on the belief in enriching women’s lives through a scientifically backed product range and a mission rooted in women’s empowerment and environmental stewardship. More than 60 years later, this vision remains a winning formula—meeting global consumer needs while safeguarding our planet and its people. As Chief Brand and Scientific Officer, my role is to inspire our current customers and Independent Beauty Consultants while introducing a new generation to fall in love with Mary Kay.

FORBES: What key social impact and sustainability initiatives from 2024 to now have helped strengthen customer loyalty?
Lucy Gildea: Sustainability—spanning economic, social, and environmental dimensions—has been at the core of Mary Kay’s ethos for over six decades.

Founded in 1963 by Mary Kay Ash, the company was built on a mission to provide women with entrepreneurial and leadership opportunities. That legacy continues today, with 60% of the executive leadership team being women. Mary Kay also prioritizes advancing women in the workplace—62% of its global R&D team and 81% of its Global Brand Marketing and Creative Studio team are female.

Dr. Gildea further shared examples of Mary Kay’s dedication to social impact and sustainability: