SOFTSWISS, a global technology provider, has introduced SOFTSWISS Prediction Markets, a new B2B offering designed to help online casino and sportsbook operators tap into the rapidly expanding event-based wagering segment. Using a fixed-odds structure, the solution allows operators to attract users beyond traditional sports betting audiences without dealing with the complexities of peer-to-peer (P2P) exchange systems.

The platform enables users to place bets on binary outcomes tied to real-world events across areas such as politics, economics, technology, and culture. It can be deployed either as a standalone iFrame widget or integrated directly into the SOFTSWISS Sportsbook. Existing partners can go live within two to three days, while new operators can expect a setup period of approximately three weeks.

In the United States, annual trading volume has surged dramatically, rising from about $300 million in 2024 to an estimated $40–50 billion in 2025. Despite the success of platforms like Polymarket and Kalshi, which have processed billions in trades, many traditional iGaming operators have yet to fully engage with this emerging market.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, notes that a new type of user is entering the space. She explains that prediction markets are not merely an extension of sportsbooks but appeal to individuals who are motivated by their understanding of global events rather than sports fandom. Operators that overlook this shift risk missing out on both demand and a new generation of players.

Unlike peer-driven models that depend on external liquidity and dynamic pricing, SOFTSWISS’s fixed-odds approach gives operators more control over pricing and margins while enabling risk management within familiar sportsbook frameworks.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, highlights that the key challenge for operators is integrating prediction markets without overhauling their existing systems. He emphasizes that a fixed-odds model simplifies adoption, allowing businesses to test the market within established compliance and risk structures while reaching audiences who may not typically engage with traditional betting products.

Betr, the creator of the world’s first real-money gaming super app, has announced a multi-year partnership with Polymarket, the largest prediction market platform globally. Through this collaboration, prediction markets will soon be accessible to Betr users across the United States. Starting in 2026, Betr plans to introduce prediction markets powered by Polymarket directly within its super app, allowing its one million paying users to engage with event contracts covering sports, politics, culture, and other major topics.

“Since launching Betr, our focus has been on building products that resonate with the modern sports fan at scale,” said Joey Levy, Founder and CEO of Betr. “The introduction of Predictions is a key milestone in our goal of developing the first nationwide real-money gaming and financial super app. This addition brings a category expected to generate $1 trillion in annual volume into the same seamless platform that already includes Picks, Sportsbook, Casino, and Arcade. Polymarket is the ideal partner for this expansion because of their leadership in the space and strong connections within the sports ecosystem.”

Shayne Coplan, Founder and CEO of Polymarket, added, “Prediction markets are quickly becoming an essential way to interpret future events, and broad adoption is what drives them into the mainstream. Betr has cultivated one of the most active sports audiences in the United States, making them the perfect partner to introduce prediction markets to a large new user base. This partnership enables us to expand our infrastructure and bring prediction markets into the everyday experience of sports fans nationwide.”

Currently, Betr operates several products across much of the United States, including Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade. The company also holds gaming licenses across the country and has received recognition from regulators for its commitment to responsible gaming. The upcoming prediction markets feature will be integrated into the same unified app that hosts Betr’s existing offerings.