Dailycsr.com – 30 November 2016 – Sophia Mendelsohn reports about responsible tourism, whereby she begins by asking the question as to what really comes to our mind when we think of “an exotic Caribbean vacation”.
 
The answer could maybe range from “beautiful beaches, delicious cuisines, and souvenirs” that we would like bring back home for your loves people. However, Mendelsohn, says that the “JetBlue and the U.S. Fish and Wildlife Service” urges the future Caribbean holiday goers to “Buy Informed.”
 
The content of the same has been created by JetBlue In attempt of supporting “the U.S. Fish and Wildlife Service” hoping to ignite a “dialogue about responsible tourism” and in the process educating travellers about purchasing in an informed manner besides travelling smartly to the Caribbean.
 
While, Sophia Mendelsohn writes that:
“JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products”.
 
 
 
References:
ethicalperformance.com 

Dailycsr.com – 27 October 2016 – With the help of the reading exercise, children can develop their imagination capacity, besides strengthening themselves to achieve “academic success”. JetBlue Airways keeps youth and education at the core of their “community” programmes. The company goes out of their way to organize “age-appropriate books” for children who are deprived from the tools of reading.
 
The partners of JetBlue Airways in the above mentioned endeavour include “First Book and Random House Children’s Books”, whereby JetBlue’s financial contribution in this field amounts to over “$2 million worth of books” within the period of last five-years.
 
Dr. Susan Neuman is an expert in the U.S. for “childhood literacy”, whereby JetBlue “commissioned” research project in the year of 2014 under Dr. Neuman. The said research revealed the increasing challenges to battle “book deserts”. The Corporate Social Responsibility team at JetBlue worked closely with “an advisory board of childhood literacy and development experts”.
 
As a result, they found a solution “unique and innovative” in nature, which was to deliver books through “public vending machines”. Talking about their project, the JetBlue Airways adds:
“We successfully piloted the project during summer 2015 in the Anacostia community of Washington, DC, where research found only one in 830 children had access to an age-appropriate book. Thousands of children flocked to the vending machines located in a community center, a supermarket and a local church to select nearly 30,000 books to take home. In all, we gave away 100,000 books throughout Washington, DC, in 2015, targeting toddlers through young teens”.
 
 
 
 
 
 
 
References:
ethicalperformance.com 

Dailycsr.com – 14 September 2016 – JetBlue has completed a “successful summer in Detriot” through its “Soar with Reading program”, which distributes books free of cost to children, especially the ones belonging to “needy” neighbourhoods through vending machines.
 
The same initiative is set to move towards “Fort Lauderdale, Florida” in the coming summer season. The destination’s name closely followed the occasion wherein JetBlue won the “#BookBattle online voting competition” in the last month. The vending programme of books without any cost to children is targeted in areas termed as “book deserts”.
 
Moreover, JetBlue Airways also reports that:
“The vending machines also help combat the “summer slide,” a term Susan B. Neuman, professor of literacy development and early childhood at New York University, describes as occurring when children do not have reading resources readily available during their summer break”.
 
 
 
 
References:
ethicalperformance.com