Mary Kay Inc., a globally recognized beauty and entrepreneurship company, is marking a series of significant business developments as it evolves its brand, technology and opportunities for the next generation.
 

In a statement, Ryan Rogers, Chief Executive Officer of Mary Kay, said: “Mary Kay is entering a new chapter. We are combining investment in technology and scientific research with the personal relationships and community that have long defined our brand. The introduction of Mary Kay My Shop, advances in product innovation and our continued focus on purpose demonstrate the progress of this transformation. With more than six decades of entrepreneurial heritage behind us, we are reshaping how consumers discover, purchase and engage with Mary Kay while creating new avenues for Independent Beauty Consultants to succeed in an increasingly digital marketplace. Our leaders across the organization are turning ambitious ideas into strategic growth and building long-term value for future generations.”
 

Mary Kay is also advancing its vision of modern beauty with products developed around contemporary lifestyles, including intelligent skin care, more inclusive complexion solutions, expressive makeup and wellness products.

Introduced in March 2026, the Mary Kay Global Social Squad is a strategic pilot aimed at supporting emerging digital creators while deepening relationships between the brand and beauty consumers worldwide.

Inspired by Mary Kay Ash’s long-standing belief in women supporting one another, Mary Kay continues to bring together consumers and entrepreneurs who want to build businesses, contribute to their communities and pursue a greater sense of purpose.

The company’s business opportunity combines digital tools with personal relationships and community, aligning with characteristics increasingly associated with Gen Z entrepreneurs, including technological confidence, flexibility and a desire for meaningful connections. Gen Z accounted for 9% of businesses launched in the United States in 2025, while more than half of Gen Z adults have seriously considered becoming entrepreneurs.
 

Mary Kay continues to bring its community together through established events such as Seminar and Leadership Conference, which recognize business accomplishments and strengthen relationships across markets.
 

At the same time, these gatherings are evolving into technology-enabled, social-first experiences designed to support today's beauty entrepreneurs. Beyond celebrating achievements, the events provide Independent Beauty Consultants with opportunities to develop social media capabilities, learn about e-commerce and use digital tools to build and expand their businesses.

PURPOSE IN ACTION: PINK CHANGING LIVES

Mary Kay's global community is built around purpose, trust and belonging, helping the brand maintain relevance across generations.
 

That commitment is reflected in Pink Changing Lives, the company's global social impact initiative. Since its launch in 2008, the program has provided more than $230 million in monetary and in-kind support to improve the lives of women and their families. Its efforts include advancing cancer research, supporting survivors of domestic violence and creating pathways to economic empowerment around the world.
 

Mary Kay continues to receive recognition across the beauty, customer experience and social impact sectors:

Women hold a substantial proportion of leadership, scientific, creative and workforce positions throughout Mary Kay. Women account for 63% of the executive team, 64% of research and development scientists, 79% of the global brand and global creative team, and 63% of the company's global workforce. Women also occupy 60% of leadership positions across Mary Kay's 10 largest markets.

To support future expansion, Mary Kay Inc., a globally recognized leader in beauty and entrepreneurship, has named Dr. Lucy Gildea as its new Chief Brand and Scientific Officer.

In this expanded leadership role, Dr. Gildea will head a newly structured cross-functional team designed to implement a refreshed operating model that strengthens Mary Kay’s global brand and scientific innovation. The goal is to drive business growth and deepen customer loyalty across more than 40 international markets.

Her responsibilities will include unifying brand identity, strategy, and image across all platforms and regions, supported by a dynamic product lineup that reflects the changing preferences of consumers. She and her team will also lead efforts to bring the brand to life through compelling engagement strategies, innovative storytelling, and by connecting with the next generation of entrepreneurs.

“Lucy’s scientific expertise and focus on customer-driven innovation will guide our evolution into an exciting new era,” said Ryan Rogers, CEO of Mary Kay and grandson of the company’s founder, Mary Kay Ash. “This newly formed Global Brand and Science team will help empower our Independent Beauty Consultants by enhancing the customer experience and reinforcing the unique value of our direct selling model.”

Dr. Gildea joined Mary Kay in 2017 and has since played a key role in strengthening the company’s competitiveness through product development and operational improvements. Prior to that, she spent 15 years at Procter & Gamble, where she specialized in beauty technology and skincare innovation. Her roles included leading development teams across healthcare, beauty, and personal care, and she gained global market insights during her time in Singapore.

Reflecting on her new role, Dr. Gildea stated, “Mary Kay was founded on the vision of enriching women’s lives with scientifically backed products. By aligning our brand and science efforts, I believe we can better meet the evolving needs of our global customers and inspire future growth. I’m excited to create synergy across teams and build deeper connections with our Independent Beauty Consultants and a new generation of consumers.”

Dr. Gildea holds a Ph.D. in Cell and Molecular Biology, Immunology, and Infectious Diseases from the University of Cincinnati College of Medicine, along with a Postdoctoral Fellowship in Immunology through a joint program with Cincinnati Children’s Hospital and the University of Cincinnati. She also earned her undergraduate degree in Biology from Georgetown College in Kentucky.

A strong advocate for women in STEM, Dr. Gildea serves on the Board of the Baylor Scott & White Dallas Foundation and as a Board Advisor to the Baylor Scott & White Charles A. Sammons Cancer Center.

This strategic appointment reinforces Mary Kay’s commitment to empowering women, a core part of the company’s heritage. Currently, women make up 63% of its research and development team, 54% of its executive leadership, and 63% of its global workforce.