In conjunction with the release of our 2024 Sustainability Report, “Built to Last,” Crown commemorated World Environment Day (WED) with a company-wide focus on sustainability. WED serves as a powerful global reminder of our shared duty to protect and preserve the environment—not only on one designated day but every single day of the year.

At Crown, sustainability is more than a project—it’s a guiding principle deeply rooted in our corporate culture and embodied in our ambitious Twentyby30 goals. Our dedication to environmental stewardship drives the way we operate, innovate, and collaborate across all levels of our organization.

Our employees are at the heart of this progress. Around the world, teams have shown remarkable creativity, enthusiasm, and commitment through sustainability-driven initiatives. Their contributions go beyond compliance, showcasing a true investment in a more sustainable future and demonstrating how responsible practices can seamlessly blend into both professional and personal routines.

We are immensely proud of their efforts and would like to highlight a few of the many initiatives that embody our collective dedication to sustainability. These actions not only advance our Twentyby30 objectives but also strengthen a culture of proactive environmental responsibility.

As we continue through the year, Crown remains committed to supporting and expanding these initiatives—working together to create a lasting, positive impact on our planet.
 
Sustainability Highlights Across Crown’s Global Operations
Americas

Crown Holdings, Inc. has published its 2024 Sustainability Report, “Built to Last,” emphasizing its focus on building a future-ready and resilient organization. The report details the company’s progress toward its Twentyby30™ initiative, which sets global sustainability objectives around lowering greenhouse gas emissions, conserving water, cutting waste, improving workplace safety, strengthening employee engagement, and ensuring responsible sourcing of materials. Crown also continues to champion recycling and the principles of a circular economy.

“Our global team’s commitment to shaping a more sustainable future enables us to achieve meaningful progress across our initiatives centered on innovation, accountability, and community involvement,” said Timothy Donahue, Chairman, President, and CEO of Crown Holdings. “Sustainability is about creating both a business and an environment that can withstand future challenges, and our stakeholders depend on our openness as we work toward that vision.”

The Twentyby30™ program sets out 20 measurable targets to be achieved by 2030 or earlier. With the initiative nearing its midpoint, the latest report highlights major advancements, including enhanced recycling advocacy. Crown supported the Global Aluminium Can Sustainability Summit, took part in Climate Week NYC, and continues to push for higher recycling rates of aluminum beverage cans worldwide.

“Sustainability at Crown is not just about compliance—it’s about delivering long-term value for both our company and the communities we serve,” said John M. Rost, Ph.D., Senior Vice President of Technology, Global Sustainability, and Regulatory Affairs. “By embedding sustainable practices into our operations, we’re able to lower costs, improve efficiency, and spark innovation across the organization.”

The report aligns with the Global Reporting Initiative (GRI) Core Standard, upholds the UN Global Compact’s Ten Principles, and maps Crown’s performance against the SASB Containers & Packaging Standard as well as key United Nations Sustainable Development Goals (SDGs).

Crown Holdings, Inc, recently celebrated a successful year in 2022, with their global teams receiving prestigious accolades at industry events such as The Canmaker Summit, Asia CanTech conference, and the International Metal Decorating & Packaging Association (IMDPA) conference. These events recognize and honor exceptional achievements in metal packaging innovation and uniqueness. Crown's cans stood out by employing distinctive decorating techniques, introducing novel shapes, and discovering new efficiencies that led to a significant reduction in material usage, up to nearly 13%. Additionally, the company received recognition for their ability to create a distinctive look and feel for newly launched products.
 
The award-winning designs originated from various markets worldwide, including Thailand, France, Brazil, and the US. They represented a range of industries such as Aerosols, Food, and Beverage, demonstrating Crown's capability to provide customized solutions tailored to regional preferences. Leveraging their extensive knowledge of local market needs and challenges, Crown's global design, engineering, reprographics, innovation, and manufacturing teams exhibited strategic thinking and cutting-edge technology to deliver exceptional value to their customers and enhance brand identity through tailored innovations.
 
"We are proud to receive these innovation awards from top industry organizations because they highlight the many ways we meet customer needs in any global market," said Dan Abramowicz, Crown Holdings’s Chief Technology Officer.
 
"From protecting brand identity to helping reduce carbon footprints, our technologies demonstrate our dedication to collaborating with our customers and setting them apart from their competitors. They also highlight our commitment to our Twentyby30 program, which aims to accelerate sustainability in metal packaging and across our value chain."
 
Crown's customer, Theppadungporn, faced a counterfeiting challenge with their coconut milk cans. To address this issue, Crown developed a remarkable solution that earned the Chaokoh can for coconut milk prestigious recognition. The can received the overall Supreme Winner Award and the Innovation category award at Asia CanTech, as well as the Silver award at The Canmaker Cans of the Year Awards in Prague.
 
As one of Thailand's leading coconut product fillers, Theppadungporn discovered counterfeit cans mimicking their product. In response, Crown implemented their proprietary Quantum™ debossing technology, replacing the traditional can beading. This innovative approach not only effectively prevents counterfeiting but also distinguishes the cans on store shelves with a distinctive and unmistakable texture.
 
The Quantum™ debossing technology creates a unique golf-ball pattern on the can body, providing a visually appealing feature. Additionally, this technology enables a significant reduction in material usage, resulting in nearly 13% less material compared to traditional beaded cans. This reduction in materials not only benefits the company by preventing counterfeiting and enhancing visual appeal but also contributes to a considerable reduction in the product's carbon footprint, aligning with sustainability goals.
 
"Crown's design solution for the Chaokoh coconut milk can addressed multiple business imperatives, including minimizing risk and increasing distinction on shelf," said Mr. Kieatisak Theppadungporn, Director and Factory Manager of Chaokoh.
 
"Not only does it protect our brand integrity, but this debossing technology improves our sustainability measures by using less material, while still meeting high speeds on our existing production lines. We are consistently impressed by the way our partners at Crown bring innovative ideas to the table and can solve numerous challenges at once."
 
Crown's exceptional performance at The Canmaker Summit resulted in additional accolades for their innovative metal packaging solutions. The Therezópolis Gold Lager 350ml can received a Silver award, thanks to its unique tactile varnish that enhances brand distinctiveness. In the Aerosols category, Crown's Spirit Spritzer 3.4oz body spray can, part of the 18.21 ManMade line of scents, earned a Bronze award. The collaboration between Crown and the personal care brand resulted in premium packaging that captures attention, utilizing an oversized coat tinplate with metallic elements.
 
Mark Gojkovich, Graphics Manager of Crown Midwest Graphics, expressed that this achievement was made possible through a collaborative effort, combining expertise from various teams. Crown's decoration experts at Midwest, along with the operations team in Spartanburg, played a crucial role in producing these outstanding cans.
 
Furthermore, Crown's success continued at the IMDPA awards in Itasca, Illinois, where excellence in printing and decoration technology within the metal packaging industry was recognized. Crown Bevcan EMEA was honored with the Two-Piece Beverage Award for Excellence for their suite of Kronenbourg Blanc beer cans. Crown Beverage Packaging North America also received the Two-Piece Craft Cans Beverage Award for Excellence for their design of the "Leave No Trace" can for Great Basin Brewery. In addition, the team secured the Best of Category for Craft Cans for Real Ale Brewing's Hop Sprocket beer can. These awards exemplify Crown's commitment to innovative print production processes and meticulous design details, such as seals in banners and screened design imagery.
 
"Our teams work closely with customers worldwide to bring their visions to life through innovation and impactful product presentation," Abramowicz stated. "These awards, and their diverse categories and parameters, validate the strong range of shelf differentiation that our designs provide across global markets. We are delighted for our teams to be recognized for their outstanding work, which constantly aims to expand the potential of metal packaging."
 
To learn more about Crown's metal packaging solutions and design capabilities, click here.