As part of the Entertainment Industry College Outreach Program’s (EICOP) HBCU in LA Summit Week, AEG — a leading sports and live entertainment company — hosted over 40 interns from Historically Black Colleges and Universities (HBCUs) at its L.A. LIVE complex on May 30, 2025.

The event brought together industry insiders and AEG team members to provide students with valuable insight into career opportunities within the sports and live event space. Attendees had the chance to take part in panel sessions, mentoring meetings, and learn directly from professionals in the industry.

The day began with a behind-the-scenes tour of Crypto.com Arena, the L.A. LIVE district, and the GRAMMY Museum. Later, students connected with AEG department leaders — including representatives from Goldenvoice, AEG Presents, AXS, and Crypto.com Arena — during a networking lunch hosted by Black Equity@AEG, AEG’s employee network group.

After lunch, AEG President and Chief Executive Officer Dan Beckerman addressed the group, emphasizing the growing complexities of today’s workforce and the necessity of developing talent from a range of institutions for ongoing operational and strategic success.

Students also engaged in a fireside chat, led by Stacy Milner, EICOP’s Founder and Chief Executive Officer, alongside Debra Lee, BET’s Chairman and Chief Executive Officer, in Crypto.com Arena’s Lexus Club. During their discussion, Lee offered her perspectives on leadership, navigating obstacles, and shaping the future of media.

“Hosting the HBCU LA event is all about opening doors and creating opportunities — two crucial components that can make a huge difference in these students’ careers,” said April Barfield, Senior Manager — University Relations at AEG. “It’s equally important that these talented individuals learn about the live event industry and that our workforce reflects the communities we serve.”

EICOP is a non-profit educational arts workforce-development organization that prepares, guides, and recruits the brightest student leaders from Historically Black Colleges, Universities, and other Minority Serving Institutions for employment across the entertainment, sports, gaming, tech, and media sectors.

Click here  to know more.

Dailycsr.com – 30 September 2020 – Election Day is less than fifty days away, whereby BET aims to make “Black voters” across the country aware of the weight carried by each of their votes. While, the “Chief Social Impact and Communications Officer” at BET, Jeanine Liburd said:
“With all the different days this voting season, from National Voter Registration Day to Vote Early Day and more, we wanted to directly speak to the Black voter and ensure that Black community is aware of their collective power and strength as a voting bloc. Creating a day dedicated to demystifying the process of voting and engaging the Black electorate ahead of the 2020 presidential election became the logical way to accomplish that.”
 
As a result, BET chose September 18 as the “National Black Voter Day” under its “national civic engagement campaign” titled #ReclaimYourVote. Describing the day, Kelby Clark wrote:
“The day included a rollout of easily digestible educational resources across social and digital, including a five-step plan that helps ensure voters’ ballots are counted on Election Day”.
 
Furthermore, Liburd added:
“There’s not a lot of space on linear where this conversation is being had and that’s where we shine. Then, to have a complement of it across our digital platforms, as well as support from our talent and our partners who are on the ground doing the work makes it a really powerful combination of efforts.”
 
Liburd also went on to inform:
“We intentionally did not put BET in the #ReclaimYourVote campaign name because we wanted other brands and other people to feel their ownership in a comprehensive, consistent message”.
“We have to be engaged on every level. This presidential election is certainly an important one, but just as important is your local elections that happen every year. When your child is or is not going to school because of COVID-19, that’s a local issue decided by people voted in during a local election. Convictions of police officers in fatal civilian shootings are also decided by local officials”, continued Liburd, “We’re all marching in this direction together. If everybody works their corner, if everybody works the lane that they’re given, that’s how change happens. But, when we’re all working in our corners with the same mission and the same tools, that makes us that much stronger.”
 
 
 
 
References:
3blmedia.com