Daily CSR https://www.dailycsr.com/ 2026-07-16T04:28:40+02:00 Webzine Maker https://www.dailycsr.com/favicon.ico KeyBank Partners with Ohio State Star Jeremiah Smith to Promote Financial Literacy 2025-09-16T16:30:00+02:00 https://www.dailycsr.com/KeyBank-Partners-with-Ohio-State-Star-Jeremiah-Smith-to-Promote-Financial-Literacy_a5108.html https://www.dailycsr.com/photo/art/imagette/91144096-64127608.jpg 2025-09-16T16:29:00+02:00 Debashish Mukherjee KeyBank Partners with Ohio State Star Jeremiah Smith to Promote Financial Literacy
KeyBank has announced a new partnership with Jeremiah Smith, standout wide receiver for The Ohio State Buckeyes and one of the most promising talents in college football. This collaboration reflects KeyBank’s effort to strengthen its community ties in Ohio while engaging younger audiences through shared commitments to education, empowerment, and social impact.

The initiative will debut with a digital-first campaign titled “The KeyBank Financial Playbook”, which blends football-inspired storytelling with practical financial education. By combining Smith’s rising athletic profile with KeyBank’s focus on financial well-being, the campaign aims to inspire and equip younger audiences and sports fans across Ohio and beyond.

Smith, currently a sophomore at The Ohio State University, has already broken multiple freshman records and is widely seen as both a future Heisman candidate and a likely first-round NFL draft pick. Alongside his athletic accomplishments, he brings a growing social media following and a strong personal brand.

“Jeremiah Smith represents more than athletic excellence—he’s a role model for young people, a champion of education, and a believer in the strength of community,” said Patty Jurca, KeyBank’s Chief Brand Officer. “His values align closely with KeyBank’s mission to help clients, colleagues, and communities thrive.”

As part of the agreement, KeyBank will hold exclusive rights to Smith’s name, image, and likeness within the banking sector, while also partnering with him to support charitable programs.

“For me, this partnership is about making an impact beyond football,” Smith said. “Financial literacy is crucial for students and families, and KeyBank has been a trusted leader in this space for years. Together, we want to provide resources that uplift communities in Ohio and beyond.”

“Jeremiah’s voice carries influence well beyond the field,” added Lara DeLeone, KeyBank Central Ohio Market President. “We’re excited to collaborate with him in opening new opportunities for both our customers and the communities we serve.”

]]> How Businesses Can Lead on Climate Action and Sustainability 2025-01-09T14:00:00+01:00 https://www.dailycsr.com/How-Businesses-Can-Lead-on-Climate-Action-and-Sustainability_a4413.html https://www.dailycsr.com/photo/art/imagette/85432595-60888682.jpg 2025-01-09T13:58:00+01:00 Debashish Mukherjee How Businesses Can Lead on Climate Action and Sustainability
As governments develop policies and programs to address climate change, businesses are also stepping up to tackle environmental and sustainability challenges. This responsibility has become increasingly important, with Deloitte's research indicating that 2020 marked a turning point for activism in both society and the corporate world.

Following the COVID-19 pandemic, 40% of the general public reported a greater likelihood of engaging in social issues, with many altering their purchasing habits and encouraging others to do the same. The GetOutInFront global research report, which surveyed nearly 10,000 individuals across six countries in January 2020 and followed up in May, highlighted these shifts in consumer behavior.

In an era of growing activism, the findings reveal that consumers expect businesses to play a more active role, particularly on environmental and climate-related issues. Organizations can stay ahead by monitoring public sentiment and adapting their strategies accordingly. This approach not only strengthens risk resilience but also fosters customer loyalty and drives revenue by aligning business actions with stakeholder values.

The Rise of Activism
Recent years have seen the public increasingly vocal about environmental, social, and cultural concerns, with a notable 38% of respondents actively participating in causes—such as signing petitions, attending protests, or donating—over the past year. This surge in activism has been fueled by social media, which connects like-minded individuals, and the influence of younger generations like millennials and Gen Z, who prioritize climate change and environmental protection.

Deloitte's GetOutInFront research underscores consumers’ commitment to sustainability and its implications for businesses:
  • Environmental priorities: Recycling, reducing single-use plastics, and combating air pollution are top concerns for 64% of consumers, with reducing carbon emissions being a nearly universal focus across countries.
  • Growing importance of issues: Over 60% of respondents are more concerned about extreme weather patterns than the previous year, with 74% expecting this issue to become even more critical.
  • Brand loyalty and revenue: Businesses addressing environmental concerns have an advantage, as 23% of consumers are willing to switch to brands aligned with their values. Additionally, 42% have adjusted their consumption habits, and 21% have encouraged others to support value-driven companies.
Younger consumers are particularly influential, with those aged 18-24 being three times more likely than those over 65 to choose brands based on shared values.

Building Resilience and Reputation
As consumer activism grows, businesses face mounting pressure to respond. Two-thirds of survey respondents believe CEOs should take stronger action on societal issues, including carbon reduction, air pollution, and sustainable supply chains.
To demonstrate accountability, businesses can take several steps:
  1. Strengthen reputational resilience: Companies must gauge public sentiment on key issues and adjust swiftly to protect their reputation.
  2. Leverage corporate affairs: By collaborating with marketing, corporate affairs teams can transform environmental, social, and governance (ESG) reporting into relatable narratives for consumers.
  3. Embed social issues into brand strategy: Brands should evaluate long-term viability by considering both consumer and societal sentiment, ensuring they address the needs of all stakeholders.
  4. Prioritize meaningful actions: Authentic and credible efforts to address consumer values can significantly influence a company’s reputation, as performance and behavior are key drivers of public perception.
Deloitte's research highlights the growing demand for businesses to align with societal values, presenting opportunities to build trust, foster loyalty, and contribute to a more sustainable future.

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