HEINEKEN USA has introduced a first-of-its-kind collaboration with OpenTable that allows diners to nominate a designated driver (DD) while making a restaurant reservation. The initiative expands the company's There's No Such Thing As Fine to Drive campaign and is based on new research showing that 71% of Americans would be more likely to arrange a safe ride home if prompted during the booking process. By integrating the reminder into reservations, the partnership aims to encourage responsible planning while recognizing designated drivers—whom 58% of survey participants described as the "hero" of the evening.

"HEINEKEN has a longstanding global ambition to brew the joy of true togetherness, which means ensuring moments of connection are always enjoyed responsibly and removing barriers to moderation," said Anne de Graaf, Chief Corporate Affairs Officer at HEINEKEN USA.

"By celebrating the designated driver, we're reinforcing that choosing not to drink doesn't mean missing out on the experience. Heineken 0.0 delivers the social connection without alcohol, and this partnership with OpenTable highlights that responsible choices deserve recognition from the moment a reservation is made."

Reece Jones, General Manager of OpenTable Media, added that the company is committed to creating meaningful connections between diners and restaurants. He noted that partnering with HEINEKEN USA through OpenTable's media solutions provides a unique opportunity to encourage responsible alcohol consumption directly within the reservation journey.

Key Survey Findings
The research also revealed several insights into consumer attitudes toward responsible drinking:

Pilot Program Launches in Houston
The partnership will debut this summer as a pilot program in Houston, Texas, a city where driving is a primary mode of transportation. Local survey results highlighted the need for the initiative, with 34% of Houston respondents saying they realized they were more intoxicated than expected only after getting behind the wheel. Additionally, 36% admitted they had driven after drinking because they believed they were the "most sober" person in their group.

Participating Restaurants
The pilot will operate every weekend from July 31 through October 4 at ten participating Houston restaurants:

Rewards for Designated Drivers
Customers reserving a table through a dedicated OpenTable landing page can identify a designated driver during the booking process, making them eligible for special rewards.

Research found that 64% of respondents would be more willing to serve as the designated driver if restaurants covered the cost of non-alcoholic beverages. To encourage participation, HEINEKEN USA will provide complimentary Heineken 0.0 beverages for eligible designated drivers at participating Houston locations. The company is also partnering with SafeRides.org, a nonprofit organization that has provided more than 300,000 safe rides since 2003, to offer discounted rideshare vouchers for future outings.

Nationwide, 37% of survey participants said complimentary or discounted rideshare vouchers would make them less likely to drive after drinking. Through this collaboration, HEINEKEN USA aims to reward those who prioritize the safety of their friends and communities while making responsible choices more accessible.

Wesco is committed to achieving its 2030 sustainability targets by lessening our environmental footprint. We are working closely with customers, suppliers, and the communities where we operate to reassess programs and processes so we can move further toward our objectives.

To support our emissions reduction goals, new building leases now include energy efficiency requirements. For company-owned facilities, we have introduced a range of measures to improve energy performance. In addition, by partnering with utility providers on renewable energy solutions, we expect to cut emissions even further. In 2024, we enhanced the accuracy of our waste and recycling data and resolved gaps identified in 2023. Looking ahead, our focus will be on waste reduction strategies to ensure we meet our 2030 commitments.

Key actions include: launching waste reduction projects at high-impact sites, expanding employee sustainability training, collaborating with suppliers to refine recycling streams, and strengthening data collection and analysis for better decision-making.

Our Global Sustainability Policy provides the framework for these initiatives. It incorporates elements from ISO 14001:2015 environmental management standards and details accountability, responsibilities, and performance metrics. Progress is tracked monthly by the sustainability and compliance team and reported to senior leadership. We apply the Plan-Do-Check-Act approach to ensure continuous improvement across our environmental and energy programs.

Environmental Goals
Targets by 2030:

Energy
Our global operations in about 50 countries rely mainly on electricity and natural gas for lighting, heating, and cooling at distribution and sales facilities. In addition, our fleet of approximately 1,300 trucks and 1,800 cars contributes to total energy use through fuel consumption. Expanding renewable energy use and adopting new energy efficiency measures are central to our reduction strategy.

Facilities
Because most of our facilities are leased, controlling energy use presents challenges. While business consolidations have optimized operations, overall square footage has increased to meet growth, which has offset some efficiency gains. To incorporate renewables into our energy mix, we launched a renewable energy certificate program, beginning with local, verified projects in high-consumption areas. We also engage landlords and property managers to pursue efficiency improvements where possible.

Lease negotiations offer the best opportunity to influence energy performance, and energy efficiency requirements are now standard in new contracts. For owned buildings, initiatives include energy audits, HVAC upgrades, electrification projects, and renewable energy adoption. By analyzing facility energy data, we identify outliers and opportunities to reduce consumption, and with utility partnerships on renewables, we continue progressing toward our 2030 emissions target.

Renewable Energy in Our Facilities

Click here to know more about our 2025 Sustainability Report.