Gifthealth, a patient access platform that streamlines the prescription journey from provider to patient, has received the Platinum award for Top Digital Health Platform at the 2026 Pinnacle Awards.
As the leading direct-to-patient (DTP) partner for pharmaceutical companies, Gifthealth is known for advancing digital-first brand experiences. Its unified platform connects life sciences innovations directly with patients through automated prescription routing, transparent real-time pricing, and engagement across multiple channels.
The recognition highlights Gifthealth’s role in reshaping the prescription experience into a smooth, patient-focused process—bridging manufacturers, healthcare providers, and patients in ways traditional systems have not achieved.
“We don’t take our mission lightly when we say we’re transforming the system,” said CEO Chip Parkinson. “We are fully committed to delivering bold solutions for our clients, partners, and every patient who depends on us. The responsibility is significant, but it fuels our drive to turn challenges into meaningful outcomes and better healthcare experiences.”
Today, more than 175,000 prescribers rely on Gifthealth to help patients access medications more quickly and maintain adherence. With over six million completed patient journeys, the company is the first to successfully scale DTP delivery. Its Digi+Hub model has set new performance benchmarks, including:
As the leading direct-to-patient (DTP) partner for pharmaceutical companies, Gifthealth is known for advancing digital-first brand experiences. Its unified platform connects life sciences innovations directly with patients through automated prescription routing, transparent real-time pricing, and engagement across multiple channels.
The recognition highlights Gifthealth’s role in reshaping the prescription experience into a smooth, patient-focused process—bridging manufacturers, healthcare providers, and patients in ways traditional systems have not achieved.
“We don’t take our mission lightly when we say we’re transforming the system,” said CEO Chip Parkinson. “We are fully committed to delivering bold solutions for our clients, partners, and every patient who depends on us. The responsibility is significant, but it fuels our drive to turn challenges into meaningful outcomes and better healthcare experiences.”
Today, more than 175,000 prescribers rely on Gifthealth to help patients access medications more quickly and maintain adherence. With over six million completed patient journeys, the company is the first to successfully scale DTP delivery. Its Digi+Hub model has set new performance benchmarks, including:
- Dispense rates 50% above industry norms
- Refill success rates 1.5 times the national average
- 50% lower abandonment rates
- 92% patient persistence compared to a 60% national benchmark
- Customer satisfaction scores of 90%, versus 77% industry-wide
- 95% of prescriptions delivered within one day, compared to six days nationally
“Healthcare is evolving faster than ever, and this year’s winners exemplify excellence in innovation, empathy, and measurable impact,” said Kate Lang, Executive Director of the Pinnacle Awards. “From AI-powered diagnostics to patient-centric care delivery, these organizations are redefining the future of global healthcare.”
Click here to learn more about how Gifthealth provides a scalable and proven model that brings direct-to-patient solutions to life.
Click here to learn more about how Gifthealth provides a scalable and proven model that brings direct-to-patient solutions to life.
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