Love Has No Labels, the Emmy Award-winning initiative from the Ad Council, has introduced a new collection of creative materials and public service announcements (PSAs) focused on a central message: our differences do not diminish our shared humanity.

Recent findings show that 91% of Americans believe respect and courtesy are declining across the United States, while 84% feel people treated each other with greater respect in the past. In response, the campaign’s new “What Makes Us Human” creative highlights genuine moments of compassion and connection in everyday life. The PSAs feature people celebrating, comforting, helping, and protecting one another regardless of perceived differences, encouraging viewers to make conscious choices rooted in kindness and mutual respect.

According to Heidi Arthur, chief campaigns and programs officer at the Ad Council, the campaign arrives at a time when many individuals experience a sense of loneliness and disconnection. She emphasized that human connection remains deeply ingrained in people and that even small acts of kindness can foster meaningful bonds grounded in shared experiences and humanity.

Created pro bono by R/GA, the PSAs use real-life found footage accompanied by the song “Love” from FACESOUL. The campaign aims to demonstrate that the instinct to connect with others is natural rather than unusual. Through unscripted interactions between strangers, the videos spotlight moments that quietly reinforce common humanity. The creative also incorporates the campaign’s recognizable dashed-square symbol to frame scenes such as dancing, high fives, and thoughtful gestures, underscoring the importance of shared experiences over perceived divisions.

Peter Toutant, creative director at R/GA, said the goal of the project was to continue challenging the assumptions that divide people while showcasing the everyday moments in which humanity and connection rise above differences.

The latest effort builds on Love Has No Labels’ longstanding mission of encouraging empathy and understanding throughout the country. The campaign will run nationwide through donated media placements and strategic partnerships with platforms and organizations including TikTok, Datonics, and iHeartMedia.

Since launching in March 2015, the campaign’s PSAs have generated more than 462 million online views, while LoveHasNoLabels.com has attracted over 36 million unique visitors.

Feeding America has introduced its new “Led by Neighbors” brand campaign, which emphasizes that real change comes from people within communities—not just from organizations or programs. The campaign highlights stories from communities across the United States where individuals are supporting neighbors experiencing hunger, taking simple yet impactful actions to help ensure families have access to nutritious meals.

The campaign underscores the importance of community-driven efforts and showcases how everyday acts of kindness and collaboration can create meaningful progress. According to Monica Lopez Gonzalez, Feeding America’s chief marketing and communications officer, the initiative reflects what the organization sees daily—people facing hunger are central to driving solutions. She noted that whether it’s sharing food, volunteering at local pantries, or finding creative ways to make resources last, these actions demonstrate the power of neighbors coming together to make a difference.

Currently, an estimated 48 million people in the U.S. struggle at times to afford food due to rising costs, unexpected expenses, and other financial pressures. The “Led by Neighbors” campaign aims to shift perceptions by showing that hunger is not an isolated issue but a widespread challenge that communities are already working to solve. It encourages individuals to recognize their potential role in building sustainable, community-led solutions.

The campaign features new public service announcements and creative materials that convey a unified message: meaningful change starts with neighbors working together. By uniting volunteers, farmers, food banks, and supporters, small efforts can lead to lasting impact. Hunger affects millions, but collective action can help bring it to an end.

For more information, view the “Led by Neighbors” PSA and visit feedingamerica.org.

Media Contact
Emily James
Feeding America