Being a trusted leader in advanced mineral and material solutions is about more than supplying high-quality products. Our work is guided by a clear mission and vision that shape how we operate as an organization.

Our Mission: To responsibly deliver mineral solutions that contribute to a better future.
Our Vision: To be the premier provider of mineral solutions, driven by the dedication and enthusiasm of our people, enabling customer success while securing a sustainable and lasting future for our business.

Across our operations, laboratories, customer collaborations, and local communities, our teams demonstrate what responsible performance truly means. From prioritizing safety to fostering teamwork, innovation, and customer focus, Covia’s values influenced key decisions, progress, and shared achievements throughout 2025.
 
Safety: Our Guiding Principle
Safety is the cornerstone of everything we do at Covia. It is not merely a requirement or performance target—it is fundamental to fulfilling our purpose.

This commitment was evident at the Troy Grove Resin facility, which has maintained more than a decade without a lost-time incident. The team of 17 employees operates with a strong sense of trust, accountability, and pride, recognizing that safety affects not only themselves but also their colleagues and families.

“Safety begins with each of us,” said Jennifer Perry, Operations Manager at Troy Grove Resin. “Many team members have worked together for years, and they genuinely look out for one another.”
 
Team: Developing Talent Together
How we collaborate plays a critical role in turning our passion and dedication into success. Achieving our vision depends on building strong, high-performing teams that continuously learn and grow.

In 2025, Covia highlighted stories showing how the company invests in people as individuals, not just employees. Continuous learning, mentorship, and hands-on experience are encouraged for everyone—from interns entering the field to seasoned professionals seeking advancement.

“I had a degree, but manufacturing resin-coated sand isn’t something you learn in school,” Perry explained. “Covia gave me the chance to learn on the job, which helped me grow and expand my career.”
 
Customers: Putting Customer Success First
Supporting customer success remains central to Covia’s vision. Throughout 2025, every team—whether customer-facing or behind the scenes—played a role in delivering reliable mineral solutions.

At the Elco and Tamms facilities, teams demonstrated this commitment by improving processes to boost fine-grade product output and reduce operating time. These enhancements reflect the pride and dedication that help meet the needs of customers worldwide.

“Our people believe their work makes a difference,” said Bleve Willoughby, Plant Manager at Elco and Tamms. “They take pride in delivering high-quality products that truly support our customers.”
 
Growth: Driving Innovation Forward
As Covia expands, adapting and embracing innovation are essential to maintaining industry leadership. Innovation was a key driver of progress in 2025, including the launch of the Covia Innovation Center, which speeds up the journey from mineral development to market application.

Advanced technologies such as 3D sand printing highlight how Covia’s expertise, consistency, and reliability are enabling new manufacturing capabilities.

“We are more than a raw material supplier—we provide complete mineral solutions,” said Mike Marcely, EVP for US/Canada and Business Development. “We grow alongside our customers and innovate with their needs at the center.”
 
Courage: Making Responsible Choices
Covia’s mission to responsibly deliver mineral solutions requires bold and principled decision-making. Pursuing growth can be challenging, but doing what is right for customers, employees, and communities remains essential.

This was evident at the Hephzibah plant, a 125-year-old kaolin clay operation deeply rooted in its community. Following Hurricane Helene, the team quickly supported local recovery efforts, demonstrating long-standing commitment to stewardship and community engagement.
“We don’t just work here—we’re part of this community,” said Adam Beatty, Senior Plant Manager at Hephzibah. “Giving back is part of who we are.”
 
Values in Action
In 2025, Covia’s values were not just ideals—they actively shaped decisions and outcomes. These principles continue to drive sustainable progress, transforming expertise into meaningful solutions that benefit customers and communities alike.
 

All things considered, rare earth components are not really uncommon by any means. They are so named in light of the fact that they, commonly, aren't found in areas that bolster productive mining operations. China is the main maker, while the U.S., Canada, Russia, and Brazil are among those getting more included in its extraction.

As an investment opportunity, rare earth ventures ought to be considered to a great degree, theoretical.  Many specialists have commented on this and have vouched on their words, stressing that rare earth investments are indeed risqué but if lady luck shines on you, there’s no stopping what follows. It’s very similar to buying a lottery ticket and hoping for the best outcome. Yes, there is a slight chance for them to be winning ventures however the probability is thin. Besides, a large portion of the speculation alternatives are miniscule in size (market capitalization) which brings an entire host of difficulties for speculators to manage. Risks that can incorporate false track records for the profit and additionally restricted data and audits by examiners who make purchasing/offering choices more troublesome.

Furthermore, with regards to really adding rare earth components to your portfolio, numerous are meagerly exchanged and accompany wide offered ask spreads. That implies unknowing speculators can pay fundamentally more than what the ticker quote peruses and begin off in with a quick misfortune.
Joined, these dangers, propose financial specialists, may be best served by essentially adding them to their watch list rather than their portfolio. This more moderate methodology will permit financial specialists to get more acquainted with their execution, how they exchange in respect to whatever remains of their property, and the effect different monetary reports have on their stock cost. A portion of the more well known names that surfaced in my examination include:

While a few speculators and savants may contend that long haul interest for uncommon earth components is just developing and the right speculations could bring a bonus, the truth is, the mining methodology is extremely pollutive and wasteful. That not just includes the requirement for framework and new advancements, additionally social and natural dangers too.

Over all, financial specialists may be in an ideal situation staying with what they know and can undoubtedly access, as opposed to taking the uncommon earth components bet or utilizing trust as a portfolio methodology.
Give me a chance to guarantee you, using up cash in retirement is nothing contrasted with using up family, companions and great well being.

Reference:
http://www.forbes.com/sites/robertlaura/2015/03/23/is-it-time-to-add-rare-earth-elements-to-your-portfolio/