Analytic Edge, part of the C5i group and a specialist in AI-driven marketing analytics, has been recognized as an official TikTok Marketing Partner in the measurement category, with a focus on Media Mix Modeling (MMM). This designation underscores the company’s strong measurement capabilities and strengthens its role as a trusted analytics partner for brands looking to understand TikTok’s impact within their overall marketing strategy.

With this recognition, Analytic Edge can provide clients with deeper and more precise TikTok campaign data, allowing for better evaluation of the platform’s role in the marketing mix. As TikTok continues to grow as a key advertising channel across industries, the need for more accurate performance measurement is increasing. To address this, Analytic Edge will incorporate TikTok campaign data directly into its proprietary MMM platform, Demand Drivers™, enabling clients worldwide to gain more actionable insights.

Dr. Santosh Nair, SVP and Business Unit Head at Analytic Edge, commented that the recognition reflects the company’s strength in delivering data-driven marketing solutions. He added that the partnership will allow the integration of TikTok’s campaign data into their MMM framework, helping brands assess the overall effectiveness of their marketing investments, optimize media spending, and make more informed decisions. He also expressed enthusiasm about supporting clients in navigating a complex and evolving media environment while driving growth through improved measurement.

The MMM badge offers several benefits to Analytic Edge’s clients:

This recognition further strengthens Analytic Edge’s position in the marketing measurement space, equipping brands to better adapt to changing consumer behavior, platform dynamics, and data challenges while maximizing the value of their TikTok investments.

GeeLark, a company specializing in cloud-based mobile solutions for social media teams, has introduced new automation features designed to cut account management time by more than 70%, helping teams reclaim over 120 hours each month.

As social media operations expand, many teams depend on physical device farms to handle multiple accounts—often juggling smartphones, cables, SIM cards, and ongoing battery upkeep.

“We were basically stacking USB connections late into the night just to keep things running,” shared one social media team lead. “Before GeeLark, managing nine devices took us around 7.5 hours daily. It felt more like maintaining hardware than doing marketing.”

The latest update from GeeLark introduces built-in Robotic Process Automation (RPA) along with a Synchronizer tool, enabling teams to shift from manual processes to automated workflows within cloud-based Android environments.

Tasks that once took hours can now be completed in minutes, such as:

These advancements reduce daily management time from 7.5 hours to just 2.1 hours, saving teams more than 30 hours each week.

With these efficiency improvements, teams are able to scale their operations significantly.
“GeeLark didn’t just streamline our workflow—it became the backbone of our operations,” said Roman, founder of ProReddit. “Our team of 25 now oversees close to 900 accounts with a 95% survival rate. Without this system, that level of growth wouldn’t be achievable.”

In another example, an e-commerce business reduced its TikTok ad testing cycle across five regions from three days to just four hours, allowing for quicker optimization and higher campaign output.

As social media platforms enhance their anti-abuse systems, automation is increasingly essential for managing multiple accounts effectively.

GeeLark offers real Android environments that mimic native device behavior, helping teams scale while lowering the risk of detection. The company reports a 64% drop in soft flags compared to traditional manual device management.

GeeLark delivers cloud-based mobile environments tailored for social media and e-commerce teams. By combining hardware-level virtualization with automation capabilities, the platform allows users to efficiently manage and scale accounts on platforms like TikTok, Instagram, and Facebook.

Media Contact:
Lynn
PR, GeeLark
lynn@geelark.com
https://www.geelark.com/