Artificial intelligence has rapidly become the go-to source for information, quietly replacing traditional search engines for many users — and most companies have yet to recognize the shift.

Today, millions of people consult AI tools such as ChatGPT, Claude, and Gemini before using conventional search platforms. Around half of consumers now prefer AI-driven answers over traditional search results, and those responses heavily influence purchasing choices, employment decisions, and brand trust. The impact extends even further: 94% of B2B buyers now rely on AI during purchasing decisions, while more than three-quarters of investors worldwide use AI-powered insights to guide investment strategies.

Despite this growing dependence on AI, many organizations still lack visibility into how their brands are represented in AI-generated responses. Are they appearing in results at all? If they are, is the portrayal accurate, balanced, or potentially damaging?

When existing tools failed to provide clear answers for clients, we decided to create a better solution.

“Communications leaders usually know their media coverage and search rankings, but very few understand how AI platforms currently describe their company,” said Charlie Wilkie. “That’s the visibility gap we designed this tool to solve.”

Introducing the AI Visibility Tracker from 3BL — a platform specifically created to measure and manage brand reputation within AI systems.

Key Features
Unlike many AI tracking tools focused mainly on product visibility, the AI Visibility Tracker concentrates on reputation — helping organizations understand how AI platforms interpret, discuss, and frame their brands.

The platform also delivers more advanced sentiment analysis than traditional tools. Instead of relying solely on positive or negative keywords, it evaluates the broader context of AI-generated discussions, capturing nuanced perceptions even when responses contain both praise and criticism.

“The foundation of public relations has always been that outside perspectives carry more weight than self-promotion,” Wilkie explained. “AI has amplified that reality even further, but many brands are still unprepared for it.”

As AI increasingly becomes the primary source of information for consumers, employees, investors, and business buyers, understanding how your brand appears in AI-generated content is no longer optional — it’s becoming a business necessity.

Click here to sign up to see your AI visibility score.

As artificial intelligence rapidly reshapes industries and conventional approaches to data privacy continue to break down, technologist William Welser IV has introduced a detailed framework for the future of economic exchange. Published by Simon & Schuster, The Story Economy: How Sharing Your Truth Can Be Your Most Valuable Asset presents a strategic roadmap for investors and policymakers seeking alternatives to the extractive practices associated with major technology platforms.

The Emerging Post-Attention Economy: A Framework for New Markets and Policy Resilience
Drawing on his background as an entrepreneur, his leadership experience at RAND Corporation, and his service as an officer in the United States Air Force, Welser offers a deeply informed analysis of the digital economy. After decades working on complex technological systems and ethical challenges surrounding algorithms, he argues that the current online ecosystem is fundamentally unsustainable. The Story Economy proposes a transition away from business models built on capturing user attention toward a system where personal narratives are treated as individually owned assets. Rather than advocating incremental reform, the book outlines a blueprint for an entirely new economic structure.

“Our authentic, personal stories are our most valuable asset: a new form of currency,” said William Welser IV.

Core Drivers for Economic Expansion and Policy Stability
The framework describes the foundational systems needed for an economy in which data ownership becomes essential to long-term stability. Major components include:

For the fourth year in a row, Lenovo has earned the highest possible AAA rating in the MSCI ESG Ratings assessment, recognizing its leadership in environmental, social, and governance (ESG) performance.

MSCI ESG Research evaluates and rates thousands of companies across the globe, offering detailed insights into how businesses manage ESG-related risks and opportunities. These evaluations help institutional investors identify factors that may not be visible through conventional financial analysis.

The MSCI ESG Ratings form the foundation for MSCI ESG Indexes, created by MSCI Inc. In accordance with MSCI’s methodology, Lenovo’s AAA rating highlights its strong ESG practices compared to other companies in China’s information technology sector.

MSCI indices are widely referenced by global financial professionals. Alongside its AAA rating from MSCI (on a scale ranging from AAA to CCC), Lenovo has also received an AA+ rating from the Hang Seng Sustainability Index—earning the highest industry score and demonstrating strong performance in both environmental and social categories. More details about Lenovo’s sustainability and governance initiatives can be found in the company’s latest ESG Report.

Disclaimer: The use of any MSCI ESG Research LLC (“MSCI”) data, logos, trademarks, service marks, or index names by Lenovo does not imply sponsorship, endorsement, or promotion by MSCI. MSCI data and services are the property of MSCI or its information providers and are supplied “as is” without warranty. MSCI names and logos are trademarks or service marks of MSCI.