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 <updated>2026-09-12T16:59:04+02:00</updated>
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   <title>Trip.com Group Expands Family and Sustainability Initiatives</title>
   <updated>2026-08-11T13:40:00+02:00</updated>
   <id>https://www.dailycsr.com/Trip-com-Group-Expands-Family-and-Sustainability-Initiatives_a6036.html</id>
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   <published>2026-08-11T13:33:00+02:00</published>
   <author><name>Debashish Mukherjee</name></author>
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      <div style="text-align: justify;">Trip.com Group has introduced a new global policy offering employees at least 20 days of paid paternity leave, underscoring the company's commitment to creating a supportive environment for working families across its international workforce. The company has also published its 2025 Sustainability Report, outlining its efforts in climate action, community empowerment, workplace inclusion, and innovation within the global tourism sector. <br />   <br />  A major achievement highlighted in the report is Trip.com Group's validation by the Science Based Targets initiative (SBTi) of both its near-term and net-zero greenhouse gas emissions reduction targets. This milestone makes the company the first online travel business in the Asia-Pacific region to have both types of targets validated by SBTi. <br />   <br />  These initiatives form part of Trip.com Group's "Friendly Four" framework, which focuses on being family-friendly, community-friendly, environmentally friendly, and stakeholder-friendly. Through this approach, the company seeks to support employees and families, contribute to local communities, reduce environmental impact, and strengthen relationships with industry partners while delivering lasting value to travellers worldwide. <br />   <br />  "Travel connects people, cultures and communities, and we believe the future of travel must also create positive outcomes for the planet and society," said Jane Sun, CEO of Trip.com Group. <br />   <br />  "Through our sustainability strategy, we are investing in our people, accelerating climate action and working with partners worldwide to build a more resilient tourism ecosystem." <br />   <br />  <strong>Supporting Families</strong> <br />  Trip.com Group continued to strengthen its family-friendly workplace initiatives through its Childcare Subsidy programme, which has benefited more than 2,038 families since it was introduced. In 2025 alone, 1,114 employees received support through the programme, benefiting more than 1,132 children. The company spent approximately US$1.6 million on the initiative during the year. <br />   <br />  The Group also recorded a 100% return-to-work rate for female employees following maternity leave during the reporting period, reflecting its continued focus on supporting employees throughout different stages of their family lives. <br />   <br />  Further strengthening these measures, Trip.com Group is rolling out a global paid paternity leave policy that goes beyond local statutory requirements. Eligible employees will receive a minimum of 20 days of paid paternity leave. The first stage of implementation begins on 1 August, covering selected Asian markets, with further regions expected to be included later in 2026. <br />   <br />  The expanded parental benefits are intended to provide greater support for working parents while encouraging a more inclusive workplace and helping employees maintain a healthier balance between professional responsibilities and family life. <br />   <br />  The company also continued its efforts to improve diversity and inclusion. Women accounted for 33.1% of senior management positions and 52.3% of management roles in key revenue-generating functions. In STEM-related roles, women represented <strong>33.0% of the workforce</strong>, highlighting the Group's continued efforts to increase female representation in technology and science-oriented positions. <br />   <br />  <strong>Empowering Communities</strong> <br />  Trip.com Group continued developing programmes designed to make travel more accessible and inclusive while generating economic and social benefits for communities. <br />   <br />  The company's "Trip for Everyone" initiative focused on improving accessibility throughout the travel planning and booking experience. The programme brought together enhancements such as improved colour contrast, adjustable text sizes, screen-reader support, and keyboard navigation. Its work was recognised with an iF Design Award, acknowledging the initiative's contribution to enabling travellers with different physical and situational requirements to navigate and explore destinations with greater independence. <br />   <br />  The Group also expanded its Country Retreat programme, which supported approximately 11,000 indirect employment opportunities during the reporting year. Over the past five years, the programme has contributed to around 51,000 employment opportunities while maintaining a strong focus on local hiring. Across its 12 properties, at least <strong>80% of </strong>employees were recruited locally, helping tourism spending generate broader economic benefits for host communities. <br />   <br />  Trip.com Group also enhanced its Global SOS Platform, designed to provide travellers with assistance during emergencies. The upgraded platform can operate in 24 languages and address 20 different travel emergency scenarios. By the end of 2025, it had responded to more than<strong> </strong>23,000 assistance requests across over 100 destinations. <br />   <br />  <strong>Protecting the Future of Travel</strong> <br />  Environmental sustainability remained a central focus for Trip.com Group as the company worked to lower its environmental impact and encourage travellers and businesses to choose more sustainable forms of transportation and accommodation. <br />   <br />  During the reporting period, the Group achieved an important climate milestone when its greenhouse gas reduction targets were validated by the Science Based Targets initiative<strong>.</strong> The validation covers both its near-term and net-zero targets, making Trip.com Group the first online travel company in the Asia-Pacific region to achieve SBTi validation for both categories. <br />  The company also broadened its selection of lower-carbon travel options across hotels and<strong> </strong>other accommodation, flights, car rentals, and rail travel. In 2025, approximately 2.74 million users selected lower-carbon options for business travel, resulting in 23.44 million lower-carbon travel bookings during the year. <br />   <br />  <strong>Growing Tourism Together</strong> <br />  Trip.com Group continued to focus on strengthening the tourism ecosystem through technological innovation, destination development, and collaboration with industry partners. <br />   <br />  At its 2025 Global Partner Conference, the company announced a US$100 million Tourism Innovation Fund. The fund is intended to support innovative tourism initiatives and collaborations across industries, with the aim of developing new approaches to destination growth and creating more distinctive experiences for visitors. <br />   <br />  The Group also continued expanding opportunities for local tourism businesses to reach travellers. By the end of 2025, Trip.com Group's platform featured more than <strong>350,000 </strong>in-destination experiences worldwide, spanning restaurants and shopping, day excursions, attraction and entertainment tickets, and customised guided tours. <br />   <br />  By connecting travellers with a wider range of local experiences, the company aims to create additional opportunities for tourism providers while helping visitors enjoy richer and more personalised journeys. <br />   <br />  Trip.com Group's 2025 Sustainability Report provides a broader overview of the company's achievements, priorities, and ongoing initiatives. Together, its programmes demonstrate the Group's continued efforts to create a tourism industry that is more inclusive, environmentally responsible, community-oriented, and resilient for the future.</div>  
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  <entry>
   <title>FITUR 2026 Highlights Global Tourism Growth and Industry Innovation</title>
   <updated>2026-01-29T11:26:00+01:00</updated>
   <id>https://www.dailycsr.com/FITUR-2026-Highlights-Global-Tourism-Growth-and-Industry-Innovation_a5497.html</id>
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   <published>2026-01-29T11:24:00+01:00</published>
   <author><name>Debashish Mukherjee</name></author>
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      <div style="text-align: justify;">The International Tourism Trade Fair (FITUR), organised by IFEMA MADRID, has concluded on a high note, once again underlining its strong capacity to bring the global tourism industry together. Over the course of its five-day programme, the event attracted more than 255,000 visitors. <br />   <br />  Professional attendance remained consistent with the previous edition, reaching 155,000 participants, driven by a 12% rise in international visitors, closely aligned with the 11% increase in overseas exhibitors. Public attendance during the weekend also held steady, with approximately 100,000 travellers visiting the fair. <br />   <br />  These figures reinforce FITUR’s exceptional level of participation, bringing together over 10,000 companies from 161 countries, including official representation from 111 nations, and 967 leading exhibitors. FITUR 2026 generated an estimated €505 million economic impact for Madrid and supported 3,753 jobs, confirming its status as one of the city’s most important international events and a major driver of economic and tourism activity. <br />   <br />  By opening 2026 with these results, FITUR has reaffirmed the strong momentum of the global tourism industry. This positive outlook mirrors 2025 performance data, which saw global international tourist arrivals surpass 1.5 billion, according to UN Tourism, while Spain welcomed 97 million international visitors, as reported by the Ministry of Industry and Tourism. <br />   <br />  The 46th edition officially began on Wednesday, 21 January, with a minute of silence in remembrance of the victims of recent railway accidents. This act of solidarity was repeated during the official opening ceremony on Thursday, 22 January, when Their Majesties the King and Queen of Spain signed the condolence book at the Andalucía stand. <br />   <br />  <strong>Institutional support and industry confidence</strong> <br />  FITUR 2026’s institutional importance was highlighted by its official opening, presided over by Their Majesties the King and Queen of Spain, along with more than 70 institutional visits from regional presidents, ministers and deputy ministers of tourism from across the globe, as well as senior tourism officials. These visits reinforced FITUR’s role as a key international platform for dialogue, cooperation and global visibility within the tourism sector. <br />   <br />  <strong>FITUR: advancing knowledge and a forward-looking tourism offer</strong> <br />  The high visitor turnout translated into intense activity across the nine exhibition halls, where destinations, companies and institutions presented new products, strategies and initiatives. During the professional days, the Knowledge Hub stood out as a cornerstone of the event, featuring eight auditoriums, ten thematic programmes, more than 200 sessions and over 250 speakers. <br />   <br />  At the same time, FITUR’s specialised sections expanded and diversified the fair’s overall proposition. FITUR 4all continued to promote accessible and inclusive tourism; FITUR Cruises strengthened the focus on sustainable blue tourism; and the launch of FITUR Experience, alongside FITUR Lingua and FITUR LGTB+, injected fresh energy into high-growth segments. In addition, FITUR Screen, Sports, Talent and TechY explored the links between tourism, culture, sport, talent and technology, while FITUR Woman showcased female leadership in the sector. FITUR Know-How &amp; Export, meanwhile, highlighted the international expertise of Spanish tourism companies. <br />   <br />  With these results, and with Mexico taking centre stage as Partner Country, FITUR 2026 has once again confirmed its global leadership in participation and visitor numbers, its value as a business and networking platform for industry professionals, and its contribution to strengthening tourism as both an economic and social engine, while fostering a more diverse, competitive and future-ready tourism offering. <br />   <br />  IFEMA MADRID has already begun preparations for FITUR 2027, scheduled to take place from 20 to 24 January, with Puerto Rico announced as the next Partner Country.</div>  
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