method® is returning to the Coachella Valley Music and Arts Festival for its third consecutive year as the official sponsor of body wash, shampoo, and conditioner. In 2026, the brand is expanding its footprint with four immersive, multisensory activations across both the Main Grounds and Campgrounds. These experiences are designed to elevate everyday festival routines—like showering, getting ready, and taking breaks—into intentional moments that inspire joy, boost confidence, and encourage self-expression.

While festivals are meant to be vibrant and engaging, it can be challenging to stay fully present. Routine reset moments are often rushed and purely functional, interrupting the experience. This year, method is reimagining those pauses as immersive rituals that help attendees recharge, reconnect, and return to the festivities feeling refreshed, confident, and ready for more.

Main Grounds Experience
At the Main Grounds, method introduces interactive “portals” inspired by the sensory elements of its personal care products. Through scent, color, and sound, each portal transforms daily routines into memorable experiences, with complimentary samples available at the transformation portal.

Campgrounds Activation
method also brings its signature reset experience to the Campgrounds, turning everyday routines into refreshing rituals before and after each festival day. Attendees can explore a variety of product scents—including pure peace, simply nourish, island mist, mindful matcha, and sea + surf—while enjoying convenient, on-the-go refresh options.

Key highlights include:

Event Details (2026)
Festivalgoers can explore method’s activations during both Coachella weekends:

method Oasis Powered by Ulta Beauty
From April 9–13, method extends its presence beyond the festival grounds with the exclusive method Oasis, created in partnership with Ulta Beauty. This invite-only space serves as a content hub and immersive beauty and wellness destination, featuring interactive installations, makeover stations, and photo-ready moments. Experiences like the Ulta Glam Wagon and Photo Booth transform getting ready into a shared celebration of creativity and self-expression.

Ulta Beauty’s Chief Marketing Officer, Kelly Mahoney, highlighted the collaboration as a way to blend beauty and culture during festival season—helping guests feel confident, connected, and fully engaged not just during standout moments, but in the transitions between them.

Stay Connected
Fans can follow @methodproducts on Instagram and TikTok and use #methodreset to explore festival highlights. method products are widely available across major retailers, including Ulta Beauty, Walmart, Amazon, and the brand’s official website.

Click here to know more.

KuCoin, a prominent global cryptocurrency platform known for its focus on reliability, officially launched its presence at Tomorrowland Winter with its “Guided into the Future” campaign, delivered through engaging on-site experiences in Alpe d’Huez.

On the opening day, KuCoin showcased its brand across the mountain with striking visual elements, introduced the 12 KuCoin Guardians, and unveiled the KuCoin Base Point in the main festival area. These activations translated the company’s vision into a dynamic, real-world environment, offering festival attendees fresh and interactive ways to connect with the brand.

As KuCoin’s first large-scale live activation under its global partnership with Tomorrowland, the initiative highlighted shared values such as community, creativity, and trust. By blending music, culture, and immersive storytelling, both KuCoin and Tomorrowland brought their collective vision of connection and trust to a worldwide audience.

Dove is dedicated to connecting music fans with the world’s most coveted live performances, so they can enjoy every beat and dance move with total confidence—no concerns about odor holding them back. As an official partner of the Recording Academy, Dove is tapping into the Grammy Awards as a powerful cultural moment, creating standout fan experiences while reinforcing music as a core driver of the brand’s cultural influence.

Raising the volume even higher, Dove Whole Body Deo is bringing back Hot Seats 2.0, a fan-centered program built to open doors to the biggest music moments of the year. Along with exclusive access, the initiative equips fans with Dove Whole Body Deo, giving them the confidence to move, dance, and celebrate freely. As the most talked-about whole-body deodorant brand, Dove is offering consumers the chance to win tickets to the 2026 Grammy Awards, happening in Los Angeles on Sunday, February 1. For viewers tuning in from home, Dove will also unveil a new Let Your Body Body campaign and TV commercial airing during Music’s Biggest Night.

The first Hot Seats drop of the year launches on Friday, January 9, with NOW That’s What I Call Hot!—a throwback-style infomercial inspired by early-2000s pop culture. The spot highlights Dove’s new alcohol-free Whole Body Deo Spray, designed to keep you feeling confident and comfortable without irritation. Staying true to the iconic NOW format, the campaign mixes high-energy choreography, deodorant sprays, Y2K-inspired visuals, and clips from Dove’s remix of a popular early-2000s track. Rolling out across Dove’s social channels, the teaser invites fans to enter the sweepstakes through a nostalgic call-to-action: dialing a classic 1-800-style number. By calling 1-855-DOVE-WBD, consumers can enter for a chance to win Grammy tickets or other prizes.

“Today, cultural relevance is driven by real fan engagement, and Hot Seats delivered meaningful impact in its first year,” said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “We didn’t just reach audiences—we connected with them through music, which is a genuine passion point. Dove already holds strong awareness in deodorant, and Hot Seats helped reinforce that. With 95% of young adults looking for in-person experiences tied to their digital interests, we’re scaling the program in year two to unlock moments that once felt out of reach.”

Dove Hot Seats: Grammy Edition
Designed for the fans who fuel the music industry, Dove Hot Seats: Grammy Edition will award three Grand Prize winners with tickets to the Grammy Awards, plus additional prizes.

Dove Hot Seats is an ongoing Dove Deo initiative aimed at helping music lovers access the most in-demand concerts and festivals throughout the year. Built around the idea of letting your body move with confidence, the program is supported by Dove Deo products designed to keep up with every dance floor moment. Throughout 2026, Dove will continue unlocking major music experiences, offering more opportunities to win tickets and long-lasting deodorant.

Introduced in late 2024, the Dove Whole Body Deo range includes sprays, sticks, and creams that deliver long-lasting freshness from head to toe. The line is available nationwide at major mass, grocery, and drug retailers, with a suggested retail price of $12.99.

For more details, follow @Dove on social media or visit Dove.com.

The Grammy Awards will return to Los Angeles’ Crypto.com Arena on Sunday, February 1, 2026, airing live on CBS and Paramount+ from 8:00–11:30 p.m. ET / 5:00–8:30 p.m. PT.

The Grammy Awards Premiere Ceremony® will take place earlier that day at the Peacock Theater at 12:30 p.m. PT and will stream live on live.grammy.com and the Recording Academy’s YouTube channel.