Artificial intelligence has rapidly become the go-to source for information, quietly replacing traditional search engines for many users — and most companies have yet to recognize the shift.
Today, millions of people consult AI tools such as ChatGPT, Claude, and Gemini before using conventional search platforms. Around half of consumers now prefer AI-driven answers over traditional search results, and those responses heavily influence purchasing choices, employment decisions, and brand trust. The impact extends even further: 94% of B2B buyers now rely on AI during purchasing decisions, while more than three-quarters of investors worldwide use AI-powered insights to guide investment strategies.
Despite this growing dependence on AI, many organizations still lack visibility into how their brands are represented in AI-generated responses. Are they appearing in results at all? If they are, is the portrayal accurate, balanced, or potentially damaging?
When existing tools failed to provide clear answers for clients, we decided to create a better solution.
“Communications leaders usually know their media coverage and search rankings, but very few understand how AI platforms currently describe their company,” said Charlie Wilkie. “That’s the visibility gap we designed this tool to solve.”
Introducing the AI Visibility Tracker from 3BL — a platform specifically created to measure and manage brand reputation within AI systems.
Key Features
Unlike many AI tracking tools focused mainly on product visibility, the AI Visibility Tracker concentrates on reputation — helping organizations understand how AI platforms interpret, discuss, and frame their brands.
Today, millions of people consult AI tools such as ChatGPT, Claude, and Gemini before using conventional search platforms. Around half of consumers now prefer AI-driven answers over traditional search results, and those responses heavily influence purchasing choices, employment decisions, and brand trust. The impact extends even further: 94% of B2B buyers now rely on AI during purchasing decisions, while more than three-quarters of investors worldwide use AI-powered insights to guide investment strategies.
Despite this growing dependence on AI, many organizations still lack visibility into how their brands are represented in AI-generated responses. Are they appearing in results at all? If they are, is the portrayal accurate, balanced, or potentially damaging?
When existing tools failed to provide clear answers for clients, we decided to create a better solution.
“Communications leaders usually know their media coverage and search rankings, but very few understand how AI platforms currently describe their company,” said Charlie Wilkie. “That’s the visibility gap we designed this tool to solve.”
Introducing the AI Visibility Tracker from 3BL — a platform specifically created to measure and manage brand reputation within AI systems.
Key Features
Unlike many AI tracking tools focused mainly on product visibility, the AI Visibility Tracker concentrates on reputation — helping organizations understand how AI platforms interpret, discuss, and frame their brands.
- Comprehensive AI visibility insights
Gain a detailed understanding of where your brand performs well and where it lacks visibility, segmented by platform, topic, and user intent. - Competitive comparison tools
Evaluate your brand’s AI presence alongside key competitors in the areas most important to your business reputation. - Reputation-focused query analysis
Access a database of thousands of real-world prompts related to trust, governance, and corporate reputation, curated by experts in corporate responsibility.
The platform also delivers more advanced sentiment analysis than traditional tools. Instead of relying solely on positive or negative keywords, it evaluates the broader context of AI-generated discussions, capturing nuanced perceptions even when responses contain both praise and criticism.
“The foundation of public relations has always been that outside perspectives carry more weight than self-promotion,” Wilkie explained. “AI has amplified that reality even further, but many brands are still unprepared for it.”
As AI increasingly becomes the primary source of information for consumers, employees, investors, and business buyers, understanding how your brand appears in AI-generated content is no longer optional — it’s becoming a business necessity.
Click here to sign up to see your AI visibility score.
“The foundation of public relations has always been that outside perspectives carry more weight than self-promotion,” Wilkie explained. “AI has amplified that reality even further, but many brands are still unprepared for it.”
As AI increasingly becomes the primary source of information for consumers, employees, investors, and business buyers, understanding how your brand appears in AI-generated content is no longer optional — it’s becoming a business necessity.
Click here to sign up to see your AI visibility score.
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